Best Booty 101: (Glutes Exercises! )

It’s official. Big, shapely booties are totally in style and rather than fight the tide, it’s the perfect time to let your curves shine with these best booty glutes exercises! (*Note: This is not a “fix yourself to fit in with the trends” article; it’s an “empower and...
Why You Want Your Customers to Say “No”

Why You Want Your Customers to Say “No”

What does the biggest generation in the American workforce right now value most in a job? The answer: Autonomy. It’s no wonder books like Greg McKeown’s Essentialism or James Altucher’s The Power of No or Cal Newport’s Deep Work are flying off shelves. The word...
THIS ARTICLE IS ALL ABOUT YOU, THE READER

THIS ARTICLE IS ALL ABOUT YOU, THE READER

Full disclosure: Today is a holiday here in Canada, where I’m writing this. In your best interest and mine, I’ll keep today’s article brief. There’s an ongoing debate in the advertising world about sales copy. Advertisers have been arguing for years over what sells...