E-Mail and Return Buttons

I used to make this mistake all the time — copy a “sensitive” e-mail to the wrong person. And then try to explain that I didn’t really mean what I had said in black and white. It’s so embarrassing! And so unnecessary. The last time it...

Don’t Read Investing Books

Over at our sister publication, Investor’s Daily Edge, they’ve just interviewed resident bond expert Steve McDonald. And if you’re the type of investor swayed by cable news hype or what’s on the bestseller lists, you should take a look....

What Are Your Prospects Feeling?

Before you can write an effective piece of marketing copy, you have to know what your prospects are feeling — understand what we call their “resident” or “dominant” emotions. How do you do it? There are several techniques I use. But one...