Zeitgeist

“Zeitgeist” (TSITE-giste) – German for “spirit of the age” – is the general trend of thought or feeling that’s characteristic of a particular period of time.

Example (as used by John Forde today): “Sometimes, nothing can be more valuable than going down to your local bookstore to see what your prospective customers are reading. It’s an excellent way to put your thumb on the popular zeitgeist.”

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

Copyright ETR, LLC, 2008