Worth Quoting: Tim Ferriss on Personal Branding

“Branding is no longer for Fortune 500 companies and Madison Avenue agencies with excessive budgets and inadequate tracking.

“Personal branding is about managing your name – even if you don’t own a business – in a world of misinformation, disinformation, and semi-permanent Google records.

“Going on a date? Chances are that your ‘blind’ date has Googled your name.

“Going to a job interview? Ditto.”

(Source: Tim Ferriss’s blog)

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