Worth Quoting: Seth Godin on the Right Time to Start a Business
“Whenever a business cycle starts to falter, the media start wringing their hands. Then big businesses do, freelancers, entrepreneurs, and soon everyone is keening.
“People and organizations that have no real financial stress start to pull back, ‘because it’s prudent.’ Now is not the time, they say.
“Growth is frightening for a lot of people. It brings change and the opportunity for public failure. So if the astrological signs aren’t right or the water is too cold or we’ve got a twinge in our elbow, we find an excuse. We decide to do it later, or not at all.
“What a shame. What a waste.
“Inc. magazine reports that a huge percentage of companies in this year’s Inc. 500 were founded within months of 9/11. Talk about uncertain times.
“But uncertain times, frozen liquidity, political change, and poor astrological forecasts (not to mention chicken entrails) all lead to less competition, more available talent, and a do-or-die attitude that causes real change to happen.
“If I wasn’t already running my own business, today is the day I’d start one.”
(Source: Seth Godin’s blog)
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