Word to the Wise: Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of increasing a website’s visibility — and, thus, the amount of “organic” (free) traffic it gets — by making it search engine friendly. SEO techniques include choosing targeted keywords, arranging for inbound links from other relevant websites, and making sure the site’s content contains plenty of useful information.

Example (as used by Edwin Huertas today): “Because she had limited funds, the main business-building strategy I recommended was to drive free traffic to her site using search engine optimization (SEO).”

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