Word to the Wise: Magalog

The magalog (MAG-uh-log) — a combination of “magazine” and “catalog” — is one of many direct-mail formats used by marketers. It looks like a magazine, complete with cover, and may have anywhere from 12 to more than 100 pages. It includes a combination of editorial content and promotional copy … all of it designed to get the prospect’s attention and persuade him to buy the product or products being sold.

Example (as used by Clayton Makepeace today): “Check out this promotion. It’s a magalog titled ‘Retirement Wealth Builder’ for Phillips Publishing’s Retirement Letter.”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]