Word to the Wise: Lettershop

A lettershop is a business that handles large-volume mailings for direct-mail marketers. Its services include assembling and inserting package contents, addressing, sorting, and delivering the packages to the post office.

Example (as used by Clayton Makepeace today): “Twenty years ago, if you had told me that one day I’d be able to reach millions of prospective customers without paying a penny in printing, postage, or lettershop fees … and without paying through the nose for print space or TV and radio time … I would have smiled and backed away from you v-e-r-y s-l-o-w-l-y.”

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