Word to the Wise: Juju

“Juju” (JOO-joo) – a word of West African origin – is (1) an evil spirit or (2) an object superstitiously believed to embody magical powers.

Example (as used in The New York Times): “On any terminal she is using, a co-worker puts up a sign proclaiming, ‘Bad karma go away, come again another day.’ When she was pregnant, she said, she crashed her computer twice as often – she attributes that to a double whammy of woo-woo juju.”

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