Word to the Wise: Demographics

By Early To Rise | Thu, Sep 10, 2009 |

  

Archives: Word to the Wise

Demographics (dem-uh-GRAF-iks) are statistical data that identify the characteristics of a segment of the population — things like age, income, and level of education. In marketing, demographics are used to identify a targeted group of consumers.

Example (as used by John Forde today): “Pile up a customer profile. Warm up with the general, aim for the specific. Use demographics and mailing lists. Surveys and focus groups.”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

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