Word to the Wise: Control Package

By Early To Rise | Mon, Aug 10, 2009 |

  

Archives: Word to the Wise

A control package is a direct-marketing company’s strongest promotion for one of its products. It is used to test new promotions. If a new promotion outdoes the control by bringing in more sales, it becomes the new control.

Example (as used by Michael Masterson today): “The very first promotion Bill wrote for the International Living newsletter was based on a big idea. It was the ‘control package’ for almost 20 years.”

Because it can help you become a more persuasive writer and speaker … build your self-confidence and intellect … and increase your attractiveness to others. Find out how you can grow your own personal lexicon – and open the door s to success – just by spending 10 VERY enjoyable minutes a day with ETR’s new Words to the Wise CD Library.

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Tags: what is a control package

Comments

One Response to “Word to the Wise: Control Package”

  1. Imma Okochua says:
    08/10/2009 at 7:49 am

    Been enjoying your articles, especially, words to the wise. Keep it up.

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