What’s New from the Publisher’s Viewpoint: The Main Thing You Should Focus On

“How do I keep my website safe from hackers?” This was a question I fielded at Rich Schefren’s Strategic Profits seminar earlier this year. The Internet business owner who asked the question really wanted to know the answer. But I couldn’t help but roll my eyes.

You see, it’s easy to get off track when you’re trying to run an Internet business. There’s a lot of “stuff” out there that’s crying out for your attention. That includes things like superior website design and hacker protection. The truth is, you shouldn’t be worrying about that. Instead of helping you get ahead, these things could actually be preventing you from achieving the success you want.

As long as you keep one rule in mind, you’ll never wander too far from your primary goal: The main thing you should focus on is marketing.

Whenever you think you MUST do something to help your company, ask yourself, “Will this help me achieve my marketing goals?” If the answer is no, it may not be worth worrying about it.

[Ed. Note: Discover 12 profit-boosting strategies that can help you achieve your marketing goals in Michael Masterson and MaryEllen Tribby's Amazon.com best-seller, Changing the Channel: 12 Easy Ways to Make Millions for Your Business.]

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