What’s Better Than Being a Top-Notch Inventor?
Issue #2416
- WEALTHY: When bad news is good news (Christian Hill)
- HEALTHY: Don’t reel in this fish (Kelley Herring)
- WISE: Henry Ford on the hard work of thinking
ALSO IN THIS ISSUE:
- Join the ranks of Thomas Edison, Napoleon Hill, and Henry Ford (Alex Mandossian)
- 3 books for your bookshelf (Suzanne Richardson)
- It’s Fun to Know… where to get your garlic fix
- Add "maquillage" to your vocabulary
I Can’t Take It Anymore…
When you are in the know about something – like I am about generating sales online – you can see right through the smoke and mirrors. You clearly see the true money-machine the Internet could be… in the right hands. Now I’m going to show you exactly how to make money online in 3 easy steps.
Yes, it’s that easy. And some have been hiding the real secret all this time. Check out everything for yourself by clicking here…
Don’t Act Too Quickly or You Could Get Burned
Back in April, my colleague Rick Pendergraft wrote about the troubles he saw facing Starbucks (SBUX). A few days later, the company’s stock fell almost 11 percent on reports that it would likely miss its second-quarter earnings numbers.
Starbucks investors who followed Rick’s recommendation to get out could have made a nice little profit.
Those who didn’t get out of Starbucks immediately saw another chance to profit. On July 1, the company announced that it would be closing 600 stores and cutting the number of new stores opening in 2009 by half. This bad news for Starbucks looked like great news for investors shorting SBUX. It meant that the stock price would plummet, and anyone holding puts (options that go up in value as the price of a stock goes down) would be sitting on huge gains. Right?
Not so fast. Sometimes when bad news is announced, it is actually good news for the company. This was the case with Starbucks. Investors saw the store closings as a sign that the company would cut loose underperforming locations in an attempt to improve overall profitability and margins. The bad news for Starbucks actually turned into good news for the stock, which traded up as high as 4.6 percent in after-hours markets.
The lesson you can learn from this is that when a company reports bad news, it doesn’t always negatively impact the stock. And when it reports good news, it doesn’t always positively impact the stock. This is an important lesson to learn, as you could get burned quickly if you jump into a trade assuming you can quickly profit on good or bad news. It always pays to sit back and let the market digest the news before you act.
[Ed. Note: Sometimes the easiest investing advice - like investment analyst Christian Hill's suggestion above - is the best and most effective at helping you build your wealth. Discover a "long-lost" trading method that the wealthy use to get even richer - a system that's so simple, it's almost embarrassing.]
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"Thinking is the hardest work there is, which is probably the reason why so few engage in it."
Henry Ford
What’s Better Than Being a Top-Notch Inventor?
"Never invent, always improve."
This four-word sentence is indelibly etched in my mind. I also have it framed and hanging on the wall of my home office.
The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info-publishing business, as well as those of my students.
Although the idea of becoming an "Improver" is not as sexy as being known as an "Inventor," it is improvement, not invention, that has generated billions for some of the most renowned people in history. Ironically, many of those folks have been inaccurately dubbed as "Inventors."
Here’s one example: Nikola Tesla invented the modern alternating current (AC) electric power system. Thomas Edison improved it. Tesla died broke. Edison died a millionaire.
Here’s another: Charles Haanel invented The Master Key System, the first self-help program for achievement and success. He died in obscurity, acknowledged by only a few loyal followers. Napoleon Hill improved Haanel’s system and commercialized it with his book Think and Grow Rich. And today Hill, not Haanel, is publicly acknowledged as the "father of personal development."
Here’s another example to drill my point deep…
The "assembly line" was invented long before Henry Ford walked through a meat-packing house in Chicago on one fateful afternoon. He observed that each butcher had a single, specialized task. This was nothing new to the meat-packing industry, but it was revolutionary and a brand-new innovation for automaking.
Henry Ford was NOT the Inventor of the assembly line. He was the Improver. Yet, it was this single improvement that gave Ford a definitive competitive advantage over his 2,000+ auto manufacturing rivals at the time. As a result, Henry Ford became one of the wealthiest human beings of his era.
What does improvement have to do with you?
If you’re an author, info-marketer (infopreneur), or the owner of a small business specializing in information products, the single most powerful "improvement" you can make to your bottom line is utilizing the power of "repurposing."
I didn’t coin the term, but I’m doing whatever it takes to make it common among my students and infopreneurs throughout the world.
Because you’ve read this far, my sense is you’re wondering how "improvement" can add a few zeros to your profit margins. If you’re nodding your head "yes" right now, then I encourage you to start repurposing your existing info products, rather than inventing new ones from a standing start.
A Primer on Repurposing
Repurposing means taking information you already have and repackaging it in different forms.
Let’s say you’ve written a book.
- You could offer a teleseminar that covers the main concepts in your favorite chapter. The teleseminar could be free to buyers of your book and cost $19 for everyone else.
- You could have a question and answer session during that teleseminar, and publish the Q&A in an e-book you sell for $29.95.
- You could record the teleseminar on CD, then sell the recording.
- You could transcribe the audio and sell transcripts.
- You could sell MP3 downloads of the teleseminar that people can listen to on their iPods.
- You could break the teleseminar transcript into small "chapters," and offer them as bonuses with your other products.
- You could package the transcripts and the CD in a three-ring binder and sell them together.
There’s almost no end to what you could do with your existing information. You do the hard work of writing the book… then you repurpose the material almost endlessly without a lot of extra effort.
And this is not only easy – it can mean monster profits. One teleseminar I gave ended up generating a whopping $13,081.50 in revenue for me.
With repurposing, you avoid the trouble and struggle of creating or "inventing" new info products from scratch. There’s nothing "sexy" about that.
All I’m encouraging you to do, then, is to simply repurpose what you already have (creating new "product species," as I call them), and automatically fatten your bottom line faster, better, and a lot easier.
End of story.
[Ed. Note: Repurposing your existing information products is only one way to make a killing on the Internet. With a few simple but powerful tools, you can catapult yourself to success almost immediately with an online business. Discover the only valid shortcut to online riches here.
Marketing expert Alex Mandossian has generated over $233 million in sales and profits for his clients. You can get his advice and practical marketing tips for info-publishers, small-business owners, and entrepreneurs for free right here. And to learn - step by step - how affiliate marketing with teleseminars has helped Alex make $25,000 an hour, go to www.TeleseminarSecretsProfile.com.]
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Are You Embarrassed of What You Do for a Living – or Just Tired of Doing It?
One woman was both, and while her “acquaintances” at a dinner party snickered and poked fun, she had the last laugh. In as little as two weeks she started a new business for less than $99, soon had to hire additional employees to handle the work, and now lives a life without money worries of any kind.
Here’s how you can do the same, even easier and faster than she did.
Living Rich: Contemporary "Classics"
What do a Jewish teenager… the American son of Indian immigrants… and a hermaphrodite have in common? Keep reading to find out…
One of the best and least expensive (even free!) ways to live a rich and full life is to immerse yourself in good books. Of course, with around 300,000 books published each year in the U.S. alone, it can be next to impossible to know what’s worth reading and what isn’t.
To get you started on some contemporary novels, I’ve listed a few of my favorites. All three are bildungsromans – coming-of-age stories that involve a transformation of self. All three are beautifully written. And all three should help you see the world from a new perspective.
Everything Is Illuminated by Jonathan Safran Foer. This book follows two young men – Alex and Jonathan – as they track down the Ukrainian woman who saved Jonathan’s grandfather from the Nazis. Alex’s "blind" grandfather and his "seeing-eye dog" Sammy Davis Jr., Jr. guide Jonathan on his journey as Alex translates. Alex (who narrates much of the book) is Ukrainian, and his English isn’t perfect. Jonathan is a germaphobe and a vegetarian. Interwoven throughout is a history of Jonathan’s great-great-great-great-grandmother Brod, retold as a magical, mythical fable. Underlying everything is the horror of World War II – and the pain that often comes with self-discovery.
Why you’ll love this book: The book is satisfying on both a literary and an emotional level. The writing is different from what you find in a typical novel – but unlike so many "experimental" writers, it doesn’t seem forced. Nor is it irritating. And Foer really pulls you in and makes the characters a part of you. It’s at times humorous, fantastical, and gut-wrenching – and always original.
Middlesex by Jeffrey Eugenides. "I was born twice: first, as a baby girl, on a remarkably smogless Detroit day in January of 1960; and then again, as a teenage boy, in an emergency room near Petoskey, Michigan, in August of 1974." After this startling beginning, you’ll go on to discover that there is more to protagonist Calliope Stephanides than meets the eye. The book also covers Calliope’s family history – and the events leading up to her realization that she does not fit the female identity she’s been living with. And, echoing Calliope’s inner struggle, it touches on the political and economic turmoil – in Asia Minor, Detroit, and Berlin – around the Stephanides family.
Why you’ll love this book: This isn’t your run-of-the-mill "girl finds herself" novel. The very heart of this book is different. But even more appealing is the rich world swirling around outside of Calliope’s inner journey.
The Namesake by Jhumpa Lahiri. Gogol Ganguli’s unusual first name is the first thing that sets him apart from his peers. And throughout this novel – which covers 25 years of Gogol’s life – he is reminded again and again that he doesn’t quite fit in. While the book circles around some of Gogol’s romances, it’s really about a love affair with his cultural identity.
Why you’ll love this book: In addition to containing lovely, descriptive prose, and following flawed, complex, and relatable characters, this book has universal appeal. It speaks to American-born children of immigrants who are struggling to resolve both sides of their identities. It speaks to Americans who may not understand the feeling of separateness their friends may be experiencing. And, in fact, it speaks to anyone who’s ever felt different or out of place.
Each of the above books costs less than $12 on Amazon. Or you can check them out for free at your local library.
[Ed. Note: Tell us which books you think are worth reading right here.]
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Bad Fish, Good Fish
Choosing wild-caught fish over farmed can help you avoid harmful endocrine disruptors called polychlorinated biphenyls. But that’s not the only reason to stock up on wild-caught fish.
Farm-raised tilapia, one of the most popular food fish in America, has very low levels of healthy omega-3s and very high levels of inflammatory omega-6s, according to new research from Wake Forest University School of Medicine. The researchers say that the amount of detrimental omega-6 fatty acids – and, therefore, inflammatory potential – of tilapia is greater than that of 80-percent-lean beef, doughnuts, and even pork bacon! As for omega-3 content, tilapia contains less than half a gram per 100 grams of fish, compared with 3-4 grams in wild salmon.
So how does tilapia get so high in omega-6s? The same way conventional beef does: Both the tilapia and the cattle are fed corn.
When it comes to fish, forgo farmed. Stick with omega-3-rich fish like wild Alaskan salmon and halibut, as well as sardines, for clean, eco-friendly, anti-inflammatory meals with net benefits.
[Ed. Note: Sometimes, all you need to get healthy is to make a few simple changes to your exercise regimen and diet - like replacing farm-raised fish with wild-caught. For easy-to-understand instructions that can help you feel better and live longer, follow this link.
And be sure to check out nutrition expert Kelley Herring's website, HealingGourmet.com. You'll find delicious recipes that can make every meal a healthy one.]
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It’s Fun to Know: Where to Get Your Garlic Fix
- ETR health experts have been touting the health benefits of garlic for years. It’s a cancer fighter, it can lower your blood pressure, and it can even help you lose weight.
- If you’re a garlic fan, you won’t want to miss these festivals:
- The 16th Annual Garlic Festival, August 2-3 in Penn Yan, NY
- The World’s 11th Annual Elephant Garlic Festival, August 8-10 in North Plains, OR
- The Pocono Garlic Festival, August 30-31 in Shawnee, PA
- The 10th Annual Delray Beach Garlic Fest, February 13-15, 2009, in ETR’s hometown – Delray Beach, FL
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It’s Not Too Late to Achieve All Your Goals in 2008
If your New Year’s resolutions have fallen by the wayside, don’t worry.
You’re not the only one who resolutely vowed to achieve certain things in 2008… but got too caught up in work and family and personal issues to make any real progress.
It doesn’t mean that you don’t WANT to find a new job… or add $100,000 to your income… or lose 35 pounds… or keep your house organized.
And it certainly doesn’t mean that you don’t CARE about accomplishing these goals.
It just means that – like millions of people – you just don’t have enough time to get what you want.
We’ve developed a program that helps you create time, overcome obstacles, and regain control of your life.
And don’t worry – it requires only 15 minutes of your time each day.
Get all the details here.
- Charlie Byrne
Associate Publisher, Early to Rise
Word to the Wise: Maquillage
"Maquillage" (mah-kee-yazh) – from the French – is theatrical makeup.
Example (as used by Thomas Mallon in an Atlantic Monthly review of Not the Girl Next Door by Charlotte Chandler): "[Joan] Crawford’s was a life less lived than produced… and though it’s been much better recounted in previous biographies… the chance to gawk at its sad closing and then work backward, peeling off the layers of metallic maquillage, remains a sordid thrill."
[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]
Copyright ETR, LLC, 2008
“interweaved” ???!!! Please, use correct past tense. Thank you.
“Those Devils In Baggy Pants”
The story of one platoon of 82nd Airborne from
North Africa to 2 years after the war. It is not gory, not filled with foul language but tells the story of 52 men during a war. Who each man was, where he came from, what he did for living how he fought and to most of them how they died.
The author; Ross Carter was one of the few survivors and died from cancer 2 years after the war.
This is one of the best stories to ever come out of WWII. P.R.E.
I saw the film The Namesake, with both Indian and American actors, and loved it! I haven’t read the book and since I saw the movie, probably won’t buy/read it – too many other wonderful books to read and things to do.
If you haven’t read Louis Fischer’s biography “Gandhi”, on which the movie was based,try and get a copy and be inspired by it. As Albert Einstein put it: future generations will scarecely believe that such a person in flesh and blood (Mahatma Gandhi)ever walked on the face of the earth!
I’m not normally a novel reader but since I have recently changed my career I am now spending a lot of time in airports and of course, doing a lot of waiting. A really good novel in my opinion is one I recently read by the author, Dan Brown. He is the author of The Da Vinci Code and recently released the new novel, Angels and Demons. It deals with modern day science and a plot to destroy the Catholic church. It takes you through a lot of twists in the plot and a real surprise ending. The author and his associates spent a lot of time researching the background for this 710 page novel. The characters and plot line are well defined. You will find it enjoyable reading and once you start reading it you will find it hard to put down.
They all sound like a good story to read. I will be reading them and get back to you
Don’t forget; Dan Brown’s books are works of fiction!