What To Do When a Customer Says “No”

By Michael Masterson | Fri, Oct 30, 2009 |

  

Archives: Business Skills

When a customer says “no” to your sales pitch, ask him why.

Listen carefully and respectfully to his answer. Take notes. Thank him, and tell him you won’t bother him again until you have something better to offer.

Then, when you do have something better, give him a call. He will probably listen to what you have to say. After all, he already “knows” you — and you’ve proven yourself to have his best interests at heart.

At that point, given a better offer, he may very well be inclined to say “yes.”

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  • As always, I found Michael Masterson’s writing very inspiring and stimulating.

    When I start reading his “Plan B” article, my first reaction was that this is an interesting approach. Then I realized that Dale Carnegie said the same in one of his books – to imagine the worst possible outcome and accept it as possible. Then plan around it.

    Francois