What To Do When a Customer Says “No”

When a customer says “no” to your sales pitch, ask him why.

Listen carefully and respectfully to his answer. Take notes. Thank him, and tell him you won’t bother him again until you have something better to offer.

Then, when you do have something better, give him a call. He will probably listen to what you have to say. After all, he already “knows” you — and you’ve proven yourself to have his best interests at heart.

At that point, given a better offer, he may very well be inclined to say “yes.”

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