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Wednesday, May 11, 2005
Message #1411

"Failure will never overtake me if my determination to succeed is strong enough."
Og Mandino
  • How long before Social Security and Medicare are (really) in serious trouble?
  • 4 more exercise tips to improve your overall health and fitness
  • Imagine a world where nobody remembers what a cicada sounded like...
  • Justin Ford on how to go from lightweight real estate master to heavyweight champ
  • The ingredient that's missing in most "recipes" for successful ad copy
  • What is (are?) "arcana"?

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WEALTH

Social Security Is in Terrible Shape, but Healthcare Is Much Worse

U.S. budget deficits, combined with low individual-savings rates, "have left Congress, and the economy, playing catch-up as it prepares for the pending retirement of the 79 million baby boomers - a demographic shift that will put unprecedented pressure on Social Security and Medicare." So says USA Today.

Outlays for Social Security will jump from 4.2% of the economy today to about 6.5% by 2050, according to the Government Accountability Office (GAO). Medicare and Medicaid health care programs will grow much more - from about 4% of the economy to 20%. That's about the size of today's entire federal budget.

How soon will we start to feel the squeeze? Social Security income (i.e., taxes), which now exceeds expenses, will begin to be insufficient to meet needs in about three years. By 2015, the system will be in serious trouble, experts predict.

As David Walker, head of the GAO, told the paper, "Absent meaningful changes to Social Security and Medicare, the nation will ultimately have to choose among persistent, escalating federal deficits, huge tax increases, and/or dramatic budget cuts."

- Michael Masterson


TODAY'S ACTION PLAN

This is just one more piece of evidence proving what I keep on telling you: You can't depend on Uncle Sam to take care of you in retirement. You have to take charge of your own future. In past issues of ETR, I've discussed many ways for you to do that. And in my book "Automatic Wealth", I created a simple six-step program to make it possible for you to retire comfortably - under your own power - in 7-15 years (or even less).

As I pointed out above, experts predict that the entire Social Security/Medicare system will be in serious trouble by 2015. That's only 10 years away. So if you're not already on the road to "automatic wealth," check out the ETR archives for articles that can help you... or get yourself a copy of the book.


HEALTH

Exercise Guidelines You Should Live By, Part 2

Yesterday, I gave you four general guidelines for exercise that will improve your overall health and fitness. Here are four more...

1. Commit to stretching your body for at least a few minutes every single day. If you have back trouble or spend too many hours seated, find a bar to hang from. This is a great way to elongate your body and relieve pressure on your spine.

2. Take a few minutes every day to simply close your eyes, straighten your back, and b...r...e...a...t...h...e. Meanwhile, concentrate throughout the day on taking full, deep breaths. This is one of the most important things you can do to increase your energy and clarity.

3. Engage in cross-training. No matter how good an exercise is, you shouldn't do the same thing every day. Vary your routine. This will not only keep your workouts interesting, it will ensure that you continue to make progress.

4. Do SOMETHING every single day. Even if you don't have the time or can't find the energy to exercise, get up and take a brisk walk around the neighborhood or do a few minutes of bodyweight exercises. But do something. Every day!

- Jon Herring


WISDOM

We Are What We Hear

Owen Edwards, writing in Smithsonian magazine about a project to preserve distinctive sounds:

"Much of the richness of life is absorbed through the ear. And much of the clash and chaos, too. From a mother's lullaby to the drumroll of thunder from an approaching storm to the cacophony of car horns in a traffic jam, the sounds of our lives help define our lives. In a sense... we are what we hear, and at least part of the sum of ourselves resides in the recollections of the summer hum of cicadas or the distant lament of a train whistle at midnight. ... But sounds once taken for granted can also fade away, never to be heard again.

"Unlike spotted owls and snail darters, endangered sounds have few advocates. 'Most sound technology today is designed for dissemination, not preservation,' says one of them, Daniel Sheehy, director and curator of Smithsonian Folkways Recordings, a collection not only of tens of thousands of musical examples from around the world but also of such auditory arcana (see "Word to the Wise," below) as calliopes, insect sounds, and the thrum of a human heart. ...

"What should be recorded today? The answer, says Sheehy, is pretty much everything."

(Source: The New York Times)


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TODAY'S MESSAGE

How to Put on "Weight" as a Real Estate Investor

by Justin Ford

In Message #1399, I talked to you about wrestling. I said:

"Determination and technique matter first and foremost. You can win against competitors who are far bigger than you but don't have your technique or drive. But if you want to win the heavyweight crown (where the biggest purses are), you'll have to compete against people who have great technique and are very determined and very big. So you'll have to put on some weight."

Fact is, determination and technique matter not only in wrestling but also in just about every aspect of your life - including your investments in real estate.

Determination is what gets you to act. No woulda, shoulda, coulda... no endless dreaming and a bunch of "on the other hands." You get off your butt and accept the challenges you must face in order to achieve your goals.

Technique helps you meet those challenges successfully. In real estate, in particular, technique allows you to take an idea and turn it into a significant amount of money, equity, or both very quickly.

You can buy a house under market value in a fast-rising area. Put zero money down on the purchase, make some strategic, low-cost improvements, and gain $55,000 to $70,000 in a year. You can do the same with a small multi-unit building and pick up $105,000 to $155,000 in a year. I know. I've done it.

Once you've mastered technique and built up capital at the low end of the market, you can gradually move up the market to the bigger money. But be sure to move up with technique as your guide. If you go for size alone and forget how to buy right, you can get clocked. But if you continue to use sharp real estate investing principles as you work your way up to bigger properties, the rewards can be tremendous.

Here's why:

Let's say you've built up an investment property "portfolio" of $100,000. It's a single house. And each year, it produces about a 10% return on the asset (the house, that is). It appreciates by 5%, and you pick up 4% in net rents (rental income after all expenses and carrying costs). You also pick up 1% or so in amortization (the equity you gain from the reduction in the balance of your loan).

That 10% might be a return of 100% or 200% or 1,000% or more on your investment - depending on how much you put in to buy it. If you put in a total of $10,000 (down payment and closing costs), you've gotten back 100% of your investment the first year. If you're $5,000 out of pocket, you're up 200%. If you only forked over $1,000, you're up 1,000%.

And if you bought the property with absolutely zero down (including closing costs), your returns in terms of percent are impossible to calculate. Somewhere in the neighborhood of infinity...

Fair enough. But now let's apply this same scenario to a million-dollar property. The percentage returns again depend on your down payment. But the money is far bigger. Now you're gaining in the neighborhood of $100,000 a year in appreciation. And as the net rents increase and the value compounds, your yearly gains "inch up" to $111,000, $122,100, and so on.

The point is, once you've learned how to take control of an income-producing asset - with a good purchase price and with a loan that lets that asset pay for itself (including loan costs, management, expenses, etc.) - you can move up to larger assets, with greater income and greater equity creation, year after year.

You were determined enough to act and not just sit there gnawing your fingernails, mumbling about "real estate bubbles." And you developed technique. So, yes, you understand that there are real estate bubbles. But you know how to make profits safely during inflated markets... and you are prepared to act for even greater profits when those bubbles burst. You begin with value-buying and financing techniques that you implement at the low end of the market. And when the time is right, you move up in weight class - where the purses are bigger.

So, as real estate investors, our hats are off to Royce Gracie, who, in Message #1399, demonstrated to us how determination and technique can help us conquer mountains. And our hats are off, too, to Dan Severn - the "mountain of a man" - who returned to the ring after his defeat by Royce Gracie as big and strong as ever, but with added skills... and went on to capture the Ultimate Fighting Championship crown.

In my next message, I'll show you how you can start at the low end of the market, purchase under-valued properties with little or no money down... and then gradually "roll those properties up" to the high end of the market to generate more income and equity from a single property in a single year than you may have ever made at a full-time job.

[Ed. Note: Justin Ford is the editor of Main Street Millionaire, ETR's Real Estate Investment Success Program. For information, click here.]


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COPYWRITING

Does Your Sales Copy Include This Secret Ingredient?

Let the academic writers get caught up in the intricacies of grammar and vocabulary. When it comes to sales, you need to make sure your words invoke emotion. Pack an emotional punch in your copy by writing about the problem you're going to solve:

"Do you feel paralyzed by the fear of rejection every time you have to ask for the sale?"

"Imagine what your life would be like if all your debts were paid and you had triple-A credit..."

Follow with plenty of good reasons (proof) for buying, and you've got the perfect recipe for strong sales.

(Source: "Web Copy That Sells" by Maria Veloso)


WORD TO THE WISE

An "arcanum" (ar-KAY-num) - the Latin word for "secret" - is a mystery. "Arcana" is the plural.

Example (as used in today's Wisdom article): "'Most sound technology today is designed for dissemination, not preservation,' says... Daniel Sheehy, director and curator of Smithsonian Folkways Recordings, a collection not only of tens of thousands of musical examples from around the world but also of such auditory arcana as calliopes, insect sounds, and the thrum of a human heart."


Michael Masterson
Copyright ETR, LLC, 2005

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