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WEALTH
Dear
Michael Masterson: I Wish to Build a Serious Pile of Money -
but First Things First ...
This
is part of an e-mail that I recently received from an ETR reader:
"I
am on a mission. I wish to build a serious pile of money ($20m+)
and a substantial readership in order to one day (say, 20
years from now) fight for our freedom again. You know, our
original American Constitutional kind. But first things first.
I have to build some viable businesses.
"My
background is ministry and motherhood. I am 37 and the home-schooling
mother of five. And because I know enough to know how much
I don't know (!), I know that none of my ideas are ready for
business.
"You
say in your book "Automatic
Wealth" that a person should start a
business that is only one step removed from what s/he already
knows. Well, I really know nothing that relates to business
at all. You say that the answer for most folks is to learn
as much as they possibly can about their present job or a
related one with higher pay potential. A home-schooling mother
of five will have some difficulty there.
"I
won't bore you with all the details, but I am studying at
home in many related areas (including freelance writing) to
prepare myself to set up an Internet business. Basically,
I want to help folks like me. And get paid for it through
affiliate or referral fees. But especially to develop a wide
readership I can draw on some day for my mission.
"So,
have you any specific advice for younger stay-at-home moms
on how to develop wealth even more slowly? We don't have 10
hours a day to build out our side businesses - and we have
fewer skills and means to develop them."
Here's the advice I gave her:
You
say you don't know anything about business ... but you know
a lot about conservative thinking and Christian ministry -
and there are few better businesses than selling Christian
and conservative ideas. So my first advice would be to start
there. Not just because you have a base of knowledge to draw
from but also because you have a zeal for it.
Starting
with the Internet is a good idea. It's a great market for
beginners ... and especially for beginners who don't have
a lot of money to spend.
Approach
your marketing from a direct-sales perspective. Both ETR and
AWAI have developed several programs on direct marketing and
Internet business-building that can help you. Read them. Study
them. Master them.
You've
already narrowed your field of interest. You want to help
Christian mothers develop Christian families - and that's
a good place to start. Only one problem: That market doesn't
like big price tags. You'll have to design programs that you
can sell for the most part at $5 to $40.
Study
what everyone else in your field is doing. Note the sales
techniques. Identify the winners. Figure out which messages
sell and which fall on deaf ears.
Don't
pander. Try to keep your good spirit. Remember that if there
is a God and he's at all like Christ, he'll want you to create
peace and love in the world and not war and hate.
Good
luck and God bless.
-
Michael Masterson
TODAY'S
ACTION PLAN
If
you're a stay-at-home mom, there's no reason for you NOT to
build a side business. Yes, it will take some time because you
don't have many free hours to spend on it. And you probably
don't have much free money either. But don't let that stop you.
To get a good idea of what you can do, look into these home-study
programs:
HEALTH
Using
Drugs to Lower Cholesterol ... Shooting the Messenger
For
the last few days, I've been writing about the "cholesterol
myth" and how the pharmaceutical companies use the specter
(see "Word to the Wise," below) of "high cholesterol"
to sell billions of dollars of cholesterol-lowering drugs.
They'd
like you to believe that "high cholesterol" is the
cause of heart disease. But it's not. It's only a symptom. Just
like a runny nose is a symptom of a cold or an allergy. But
you wouldn't put a cork up your nose to treat a cold, would
you? Well, that's essentially what people are doing when they
take statin drugs. They are using a chemical to block the liver's
production of cholesterol. In other words, masking the symptom
rather than treating the cause.
There's
no doubt that statin drugs are effective at lowering cholesterol.
But at what cost? The side effects of these drugs include liver
toxicity, muscle pain and cramps, CoQ10 depletion (which leads
to heart disease), sexual dysfunction, suppression of the immune
system, and loss of cognitive skills. A lot to risk just to
hide a symptom.
Tomorrow,
I'll share with you another side effect of these drugs that
you might not be aware of ... cancer.
-
Jon Herring
WISDOM
The
Elusive Nature of Creativity
"Intelligence
is not a crucial ingredient [of creativity]. U.S. military leaders
recognized that seeming contradiction more than 50 years ago.
During World War II, the U.S. Air Force sought to identify fighter
pilots who would be able to get out of jams in unorthodox ways
...
"But
why does creativity remain so elusive? Everyone has a right
hemisphere, so we all should be foundations of unorthodox ideas.
"Consider
that most children abound in innovative energy: A table and
an old blanket transform into a medieval fortress, while the
vacuum cleaner becomes the knight's horse and a yardstick a
sword. Research suggests that we start our young lives as creativity
engines but that our talent is gradually repressed ...
"To
a degree, the brain is a creature of habit; using well-established
neural pathways is more economical than elaborating new or unusual
ones."
(Source:
An article in "Scientific Mind" by Ulrich Kraft, a
doctor in Germany - quoted by The New York Times)
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TODAY'S
MESSAGE
What
You Can Learn From Wrestling About Getting Rich in Real Estate,
Part 1: Determination, Technique, and Size
by Justin Ford
I'll
never forget the first time I saw an Ultimate Fighting Championship
(UFC). That's the no-holds-barred tournament where fighters
with different styles meet in a ring.
Boxers
face off with wrestlers, Thai boxers with Karate-Kas, Savate
fighters with Judo or Jiu Jitsu practitioners - and every combination
thereof. Some fighters don't seem to have any "technique"
at all. They are simply masters of the ancient art of bar fighting.
Big, bad, and willing to do for a paycheck what they do most
nights for free.
There
are very few rules (no biting or eye gouging) and almost no
time limits. Once the bell rings, it's like watching a wacky
1970s Kung Fu movie. One fighter wearing boxing shorts might
meet another wearing a Speedo, a traditional "gi,"
or simply blue jeans. Some are built like Charles Atlas, others
are lean and wiry, and some have beer bellies so enormous, if
they just fall on their opponent, you are sure the fight will
be over.
I
think the first "round" I saw lasted 30 minutes. There
were no ropes - a fenced "cage" instead. And when
the two fighters got within striking distance, they punched,
kicked, elbowed, kneed, choked, and grappled it out until somebody
was unconscious or tapped the mat in submission.
When
a fighter is victorious, he has to go through it again. Each
one can fight as much as three times in a night ... till he
beats every other winning fighter and emerges as the sole winner
for the evening. The Ultimate Fighting Champion.
Royce
Gracie, a black belt in Brazilian Jiu Jitsu, was a finalist
in the first UFC. Royce weighed about 185 pounds. Every fighter
he beat going into the final match was bigger, more muscular,
seemingly meaner and more aggressive, or all of the above. And
the fighter he would meet in the last fight of the evening was
a mountain of a man.
His
name was Dan Severn, from Coldwater, Michigan. An Olympic-caliber
Greco-Roman wrestler, he outweighed Royce by about 70 pounds.
Throughout
the match, Dan was on top of Royce. But he could never rain
down the heavy punches that would end the fight. Royce frustrated
Dan with defensive techniques that the classic wrestler had
never seen. He would tie up Dan's arms, press too closely to
his body to allow for room for strikes. And when Dan did get
one of his massive arms free, he could never quite land a punch
flush. Royce would move, parry, block with his legs, and then
tie up Dan's arms once again.
Still,
it seemed like just a matter of time before the giant Midwesterner
would crush the pesky Brazilian like a bug.
After
the fighters had been battling for over 15 minutes nonstop -
an enormous amount of time - Royce was on his back with his
feet in the air, squished against the mat and the cage. Dan
was pressing his full 270 pounds onto him, trying to reduce
Royce to the size of a toaster while still trying to unload
a single haymaker on his smaller opponent, right on the button.
But
then ... Royce's right leg found its way to the back of Dan's
neck.
Suddenly,
Royce's left leg was also around Dan's neck.
With
one arm, Royce pulled Dan's right arm and trapped it between
their bodies. With his other arm, he pulled Dan's head in. He
squeezed his legs, arched his hips, and pulled Dan's head tighter
into the grip. The wrestler tapped the mat in submission ...
just before his brain would have been totally deprived of blood.
Royce
Gracie was the first UFC champion, and he went on to win three
of the first four championships - consistently beating men far
bigger and stronger. The one time he didn't win the championship,
he was victorious in the preliminary fights. But he was injured,
so he couldn't continue.
Yet,
as the championships progressed, the nature of the fighting
changed. Inspired by the success of Royce and other Brazilian
Jiu Jitsu fighters, boxers and martial artists started to enter
the ring with new grappling skills.
Wrestlers
now came in with submission techniques, crisp punches, and powerful
kicks (mostly low and leveraged, not flashy spinning or flying
kicks). Competitors (large and small) from different styles
now realized they needed to add to their arsenal techniques
from other styles - whatever worked, whatever was practical.
Great
fighters like Randy Couture (a wrestler), Chuck Lidell (a kick-boxer)
and Maurice Smith (a karate master) emerged and rose to the
ranks of champion. But they achieved their titles only after
developing the full range of fighting skills.
And
then, weight classes began to develop.
Before,
a man with toughness and great technique could defeat a far
bigger opponent. But once the very best of the big fighters
also began to learn many of the formerly mysterious techniques,
size again began to matter.
Don't
get me wrong. If you're a big guy, you still probably don't
want to mess with a world-class 150-pound all-around fighter.
But if you're a world-class all-around fighter yourself, you'll
likely have a significant advantage over a world-class fighter
who's 50 or 75 pounds lighter than you. You weigh a lot more
when you lay on top of him. You pack more behind your punch.
The
moral?
Determination
and technique matter first and foremost. You can win against
competitors who are far bigger than you but don't have your
technique or drive. But if you want to win the heavyweight crown
(where the biggest purses are), you'll have to compete against
people who have great technique and are very determined and
very big. So you'll have to put on some weight.
And
what does this have to do with real estate? I'll show you in
my next article ...
(Ed.
Note: Justin Ford is the editor of Main Street Millionaire,
ETR's Real Estate Investment Success Program. For
information, click here.)
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SALES
& MARKETING
Don't
Be Distracted by Nuisances
Some
retail stores are developing shopper profiles whereby certain
behavior can put you on a "blacklist," according to
a recent article on SixWise.Com. They say the "bad behavior"
being monitored includes:
-
Buying an item and returning it with the intent of buying
it at the reduced "open-box" price.
-
Buying a product, taking advantage of the product rebate,
then returning the product for a refund.
-
Buying a product at a discount and then reselling it on
eBay for a premium price.
Putting
aside the question of how they find out who is selling what
on eBay, I think these retailers are wasting valuable resources.
I have a feeling they'd be better off spending their time getting
new customers and increasing sales to existing ones, rather
than going to all kinds of lengths to track down a few cheapskates
and nuisances.
-
Charlie Byrne
WORD
TO THE WISE
A
"specter" (SPEK-tur) is a haunting
or disturbing image or prospect. The word comes from the Latin
"spectrum" ("appearance" or "apparition").
Example
(as Jon used it in today's Health article): "For the last
few days, I've written about the 'cholesterol myth' and how
the pharmaceutical companies use the specter of 'high cholesterol'
to sell billions of dollars of cholesterol-lowering drugs."
