Dear ETR Reader,

Did you ever see a hugely successful infomercial and think to yourself, "I could've come up with that!"? Today, Clayton Makepeace tells you how to put that thought into action.

- Suzanne Richardson
ETR Managing Editor

 


The Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-565-1117
Wednesday, March 15, 2006
Message #1677
  • WEALTHY: 5 questions that could be worth millions to you (Clayton Makepeace)
  • HEALTHY: Why February 8 was a big deal
  • WISE: Brian Koslow on the lottery

ALSO IN THIS ISSUE:

  • 2 clues to the next big business trend (Gary Scott)

  • A better way to deal with outdated body art (Michael Masterson)

  • Add the word "voluble" to your vocabulary

 


* Highly Recommended *

How Much Money Can YOU Make By Copying This “Mistake”?

How did Vicki Smith accidentally ‘hotwire’ the Internet and turn it into the goose that laid the golden egg?

Well, imagine a huge fortress with steep, heavily defended walls and a great big, drawbridge to get through. Inside that fortress is the huge pile of wealth there is to be made on the Internet. Now imagine trying to scale those walls with no equipment and never having done anything like it before. That is what many people try to do...

But what did Vicki do? By mistake, she got ‘lost’ and wandered around the back of that fortress and found a ‘hidden’ door which lead straight in. A solid gold door which opened up a gateway to riches…

It’s an opportunity which really does work, that anyone can follow and put into practice quickly in just an hour of your spare time from home.

Read about Vicki’s good fortune…

http://www.isecureonline.com/Reports/700STGB/E700G353/

- Charlie Byrne


"Forget the lottery. Bet on yourself instead."

- Brian Koslow

Could You Be the Next Direct-Response Millionaire?

By Clayton Makepeace

Not long ago, eight lucky co-workers at a meat-packing plant in Nebraska came forward to claim the highest-ever winnings in the Powerball Lottery ... a staggering $368 million. Three of the eight were immigrants who had came to America to make a better life - and, boy, did they ever! They'll each take home a healthy $15.5 million after Uncle Sugar takes his cut. And I say "Good for them!"

Have you ever thought about what you'd do with that kind of money? Sure you have. 
 
The freedom it would bring ... the choices it would give you ... the adventures you could have. Unfortunately, lottery odds are something like 175 million to one.
 
But, hold on just a minute. This doesn't have to be a fantasy!

The truth is, there are more ways to get rich today than you can possibly imagine. And you don't have to accept near-impossible lottery odds to do it.

Every time you turn on the TV and see an infomercial that you've seen many times before ... every time you see a direct-mail package or e-mail promotion for the umpteenth time ... every time you open a favorite magazine and see an ad you can almost recite from memory ...

... you're watching someone get rich by using direct-response marketing.

It's happening all around us. Scores of folks are raking in hundreds of millions of dollars through the Internet, direct mail, print ads, TV and radio. And they're living lives that, right now, you can only dream about.

A few years ago, Jay "The Juiceman" Kordich visited me in Florida. Over lunch, he told me that he'd sold more than $120 million worth of his juicers in a single year.
 
120 MILLION bucks just for promoting a contraption that turns carrots into carrot juice!
 
A few years ago, I heard a story about a poor inner-city family that inspired me ...

Nobody in this family was even close to being qualified to be an entrepreneur. There wasn't a single business school graduate in the bunch. All they had was a passel of kids, precious little closet space, and a little ingenuity.
 
To make more room in their closets, Mom simply connected three coat hangers with twine, and instantly TRIPLED her family's closet capacity!

Realizing a nifty idea when they saw one, they found a manufacturer, and then ran a small ad in their local paper. Before long, they had a national infomercial - and sold more than $100 million worth of Mom's brainstorm in a single year! Suddenly, that family wasn't poor anymore. 

Do you have what it takes to become a direct-response millionaire?

Take this simple, five-question test and see ...

1. Do you believe you're worthy?
 
I'm amazed by the number of folks who are convinced that they don't deserve anything better in life ... that success is for "other people," not them.

Do you believe you're worthy? Do you believe with all your heart that it's only a matter of time before you hit the big time and your entrepreneurial brilliance is revealed?
 
If you say, "Yes! I DESERVE to be just as successful as those guys on TV" - and you believe it with all your heart - congratulations: You've taken the first step toward making it happen!

2. Do you have a dream?
 
I'm talking about a dream that so excites and motivates you that you're willing to invest the energy and the time necessary to make it a reality.
 
Not just the dream of building a successful business ... but a healthy obsession with all the rewards that come along with success: the prestige ... money ... freedom ... and rewarding life experiences that considerable wealth can bring.

If the thought of these things keeps you up at night ... if you envision yourself enjoying them ... if your heart skips a beat when you imagine your accomplishments ...

... and if you're absolutely convinced that your obsession is powerful enough to keep you going when things get tough - there's an excellent chance you have what it takes!

3. Are you willing to learn what it takes to succeed?
 
Every successful entrepreneur I've ever known shared one standout trait: They were eager to learn new things.
 
Are you willing to recognize what you don't know - and eager to do the legwork necessary to fill in the gaps?
 
Unless you can afford top people, you're going to have to learn how to create a business and marketing plan ... how to select the best media for promoting your product ... how to write an effective sales message ... how to best process and deliver orders. And that's just the tip of the iceberg.
 
The great news is that the Internet gives you hundreds of ways to learn all this and more. If learning as you grow your business excites you, you just may have what it takes!

4. Are you willing to take a risk?
 
Sure, it takes money to make money. But you don't have to have a million to make a million.

Getting started promoting a product on the Internet costs very little. You can get a professional website designed for a few thousand bucks - or, you can learn to do it yourself. And you can learn how to drive prospects to your website online too.

If you prefer, you can use eBay as your marketing department ... or test local newspaper ads, cable TV, or even radio. However you do it, you're going to have to invest - and risk - some time and money to get started.
 
How does that make you feel? Completely terrified? If so: Do NOT give up your day job!
 
But if your heart races at the thought of risking a few hundred or even thousand bucks to make tens of thousands or hundreds of thousands, the odds of becoming an Internet millionaire are strongly in your favor!

One more question ...

5. Are you willing to be patient and persistent?

A few years ago, I spent a day at Bill Guthy's home in California. Bill and his partner, Greg Renker, are the geniuses behind Guthy-Renker - the world's most successful infomercial company.
 
But they weren't always rich and successful. They started out as poor college students, trying to figure out what to do with an idea for a cassette-tape duplicating machine that one of them inherited.
 
First, they produced a series of "how-to" tapes and advertised them locally. They were so successful that they started advertising on TV nationwide. And today, they sell hundreds of millions of dollars worth of stuff on TV every year. But they wouldn't have a dime if they hadn't made that decision to take a risk those many years ago.

Direct-response marketing is the BEST when it comes to starting small. You invest a couple of thousand dollars to run an ad. You plow 100 percent of your profits into running two ads ... then four ads. And pretty soon, your paltry investment is generating hundreds of thousands of dollars a month.

Are you willing to invest that kind of time? If you are, I'm betting that you have what it takes!

So ... how did you do?

If you answered "YES" to all five questions, maybe you should rethink your day job ... or at least augment it!
 
(Ed. Note: Clayton Makepeace offers help in reaping maximum profits through the Internet, direct mail, and print advertising every week in his free e-zine, The Total Package.

Learn 177 of his surprising secrets that have doubled his clients' profits in a year and quadrupled them in 36 months in his newly published e-book "Double Your Profits in 12 Months or Less!")


Today's Action Plan

With the Internet, you have a major marketing tool at your disposal.

Now, start thinking like an entrepreneur. It could make the difference between dreaming about that big lottery win - and actually hitting the jackpot.


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A Big Fat Lie ... Busted!

February 8, 2006 marked an important milestone in health and nutrition - the "low-fat diet is healthy" myth was finally put to rest. For the better part of four decades, we have been subjected to the outdated, industry-driven dietary propaganda that a low-fat diet is the key to losing weight and preventing cancer and heart disease.

Despite study after study that proved otherwise, this message has been broadcast on high by public health officials and much of the medical profession. It has been reinforced by the food industry (which, of course, sells low-fat, high-profit-margin, fake foods). And the pharmaceutical companies have only added to the confusion with their admonishments about "cholesterol" ... reaping billions from the resulting fear.

But all of that nonsense was finally unmasked last month when the Journal of the American Medical Association published results stemming from the $415 million Women's Health Initiative, a study involving almost 50,000 women over the age of 50.

The researchers divided the women into two groups. One group of 19,541 women was counseled to follow a low-fat diet. The other group of 29,294 women consumed their usual diet. The researchers followed up with the women for eight years. They expected to find that the low-fat diet helped the women maintain a healthy weight and reduced their risk of heart disease and cancer.

Wrong! At the end of eight years, the researchers discovered that the low-fat diet had no measurable impact on obesity. Nor did the diet show any measurable risk reduction (incidence or mortality) for cardiovascular disease, stroke, colorectal cancer, or breast cancer.

Although the authors of the study set out to prove just the opposite, they had to acknowledge that their results "... do not justify recommending low-fat diets to the public to reduce their heart disease and cancer risk."

The results of this study just help confirm what we've been saying right here in ETR. If you want to reduce your risk of these deadly diseases - and maintain a healthy weight - it's far more important to limit your consumption of sugar and refined carbohydrates instead of fat. More on this tomorrow. In the meantime, check out Message #1352 for Dr. Sears' take on the low-fat diet myth.

- Jon Herring


Spotting Hidden Business Trends

One way to spot trends ahead of the pack is by looking for something that people perceive they are missing.

Take the fireplace, for example. Once the building trade perfected clean, low-cost central heating, everyone wanted one. Did we miss the smoke and ashes? Probably not. Perhaps it was the romance.

And the off-road SUV. With smooth highways everywhere, why did this become such a popular form of transportation? Did we long for blown-out tires and potholes? More likely, we wanted to reclaim a sense of adventure.

Another way to spot an upcoming trend is to keep an eye on what people are reading. Best-selling book lists are like a window into a nation's soul.

Right now, two phenomenally successful authors - J.K. Rowling and Dan Brown - can lead us to greater profits. Rowling had three New York Times best-sellers at the same time - all Harry Potter books. So did Brown, with The Da Vinci Code and two of his previous books. Harry Potter is about magic. The Da Vinci Code is about hidden codes. What were their readers seeking? Is there a common link here? Figure it out and you'll be on to the next blockbuster business success.

(Ed. Note: Gary Scott is an economist, entrepreneur, and author with a worldwide reputation for spotting trends. 30 years ago, Gary was one of the first advisors to recommend international diversification for the small investor. Since then, he - and his readers - have earned millions. One of the resources he's developed is a practical, hands-on course titled International Business Made EZ, based on his own experience building a multi-million-dollar international business.)


Notes From Michael Masterson's Journal: Ben's Tattoos

Number Three Son told me that my friend Peter's son, Ben, has three tattoos on his left arm - three Xs superimposed over symbols that represent drinking, drugs, and sex. He had them done a long time ago, my son explained, when he was a tee-totaling vegan. "He's thinking of having them removed," he said.

"What a drag," I thought. "Getting rid of tattoos. Not just the time, trouble, and expense. But the idea of negating what was once an important part of your life."

I thought of another, better solution that I will suggest to Ben the next time I see him. Rather than remove those patches of his history, he can leave them there and tattoo, on the opposite arm, "Zero for Three."

- Michael Masterson


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Word to the Wise: Voluble

Something that is "voluble" (VOL-yuh-bul) is characterized by a ready flow of speech. The word is derived from the Latin "volvere" ("to roll").

Example (as used in a Daily Telegraph article titled "How Nixon Turned Into Tricky Dicky"): "Two glasses of wine made him voluble and three made him bellicose, sentimental, and sometimes slurred."

 


Michael Masterson
Copyright ETR, LLC, 2006


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