Visceral

The word “visceral” (VIS-er-ul) – literally meaning pertaining to the “viscera,” the internal organs of the body – is used figuratively to describe something felt profoundly and emotionally.

Example (as used by Clayton Makepeace today): “Since offering to reveal a secret appeals to us humans on so many visceral levels, it’s no wonder that many of the most successful direct-response promotions of all time have used it to boost attention and readership.”

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