Verisimilitude
“Verisimilitude” (ver-uh-suh-MIL-uh-tood) – from the Latin for “truth” – is the quality of seeming to be real or true.
Example (as used by Yanik Silver today): “I think verisimilitude – the appearance of truth – is the key to making scarcity work for your business.”
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Copyright ETR, LLC, 2008

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