Today’s Words That Work: Traducer

A Traducer  (truh-DOO-ser) — from the Latin for “to expose” — is one who speaks maliciously and falsely.

Example (as used by Rich Schefren today): “When used properly, this tool will attract more customers to your business, foster in them a deeper bond to your business, and get them to spend more with you than ever before. Even better, it will turn every customer you acquire into a raving fan who not only recommends your business to others… but also defends you to traducers.”