Today’s Words That Work: Attenuate

By Early To Rise | Mon, Nov 30, 2009 |

  

Archives: Daily Issues | Word to the Wise

To attenuate (un-TEN-yoo-ate) — from the Latin for “to reduce” — is to weaken or diminish in strength, value, amount, or degree.

Example (as used by Michael Masterson today): “How many times have you seen a successful restaurant expand, only to see its business become attenuated and eventually disappear?”

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