Today’s Words That Work: Attenuate

By Early To Rise | Mon, Nov 30, 2009 |

  

Archives: Daily Issues | Word to the Wise

To attenuate (un-TEN-yoo-ate) — from the Latin for “to reduce” — is to weaken or diminish in strength, value, amount, or degree.

Example (as used by Michael Masterson today): “How many times have you seen a successful restaurant expand, only to see its business become attenuated and eventually disappear?”

Want More Success?


Sign up below for the free Early to Rise newsletter where you'll get more tips and strategies on how to achieve success in your life.


Comments

Leave a Reply

american dream success stories attachments avoiding mixed metaphors bamboo story brendan+florez brendan florez princeton building business business craig ballantyne financial independence monthly Daily Issues diet double your income elmer wheeler energy entertainment business Exercise financial independence monthly craig ballantyne goal setting guidance hollywood hollywood creative directory how to double your income insidious character internet business laura rodini lose weight make money marketing mark ford michael masterson my personal master plan example niche marketing paul lawrence Productivity product packaging promotion realestate safest stocks in the world showbusiness small business Srikumar Rao earlytorise start a business success the Internet money club Vocabulary Words website design
Join us on Facebook

Testimonials

  • Internet Marketing Expert David Cross on Changing the Channel: “If I’d Only Had and Followed the Advice in This Incredible Book All Those Years Back…”

    “My first ‘online business’ was in 1989, using bulletin boards. People consider me an ‘expert’ at online marketing now, but really it’s because I’ve made and learned from many, many mistakes along the way.

    “If I’d only had and followed the advice in Changing the Channel all those years back it could have cut short my own and my clients’ paths to success, both online and offline. What Michael Masterson and MaryEllen Tribby have done in this incredible book is crystallize decades of classic marketing and online wisdom and experience into a practical, easy-to-repeat formula that anyone in business – from a small startup to a large corporation – can follow.

Read more like this