The Simplest Way to Make Your Writing More Readable
You can make your writing twice as readable – and, therefore, twice as powerful – by taking advantage of one amazingly simple little secret. It will take you about 30 seconds to learn. And it will help you for the rest of your writing life.
Simply use more white space.
Charlie Byrne, ETR’s Associate Publisher, demonstrated how this “trick” works just the other day.
A new writing assistant had drawn up a chapter-by-chapter summary of Michael Masterson’s book Ready, Fire, Aim. She’d done a good job with the content, but it was next to impossible to read. That’s because she stuck everything into big, blocky paragraphs. %%track {http://web-purchases.com/700SRFA/E700J910/?o=[messageid]&u=[memberid]&l=[urlid]} -name {edmen-RFA-E700J910}%%
“I can’t believe how often I see this from would-be writers and copywriters,” Charlie told us. “My brain immediately says, ‘Nah, sorry. Looks like too much work to read this. Next?’”
So he copied the writing assistant’s summary into a new document… and added a few paragraph breaks.
Ta da! It was suddenly easy on the eyes and much more inviting to read.
[Ed. Note: Writing well is one of the most valuable skills you can learn. And if you master one type of writing - copywriting - you can persuade and influence others... sell more for clients who hire you (and command top dollar)... start your own business... and much more. Get all the secrets behind mastering this skill right here.]
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