The Promises You Make
Henry Ford once said: “You can’t build a reputation on what you’re going to do.”
Well, some people keep trying.
You’ve seen it. The ne’er-do-well who keeps bragging about his big plans. The office screw-up who keeps apologizing for his mistakes and committing to do better in the future.
You probably don’t do that kind of thing. But if things fall apart, you may be tempted to climb out of the hole by making promises.
Resist the temptation. You’ve already established your good reputation. It was built on what you did, not on what you said you would do. If you want people to keep thinking highly of you, do more and talk less.
Promises are powerful weapons, but they lose their impact when they miss their targets.
———————————————Highly Recommended ———————————————
The Simple Six-Figure Marketing Strategy – Paul Lawrence spent less than $100 to start his first business. He used just one marketing plan. Soon he had so many customers, he hired someone to do the work. He went after new business. He used his marketing plan again. Almost instantly, he was making $4,000 a month. The people he sold the business to (so he could finish college — paid for by the sale, by the way) used the same plan. They are making $100,000 a year. Read more…
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