http://www.earlytorise.com/the-power-of-ppc/ The Web's Most Popular Newsletter Fri, 25 May 2012 10:55:52 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.earlytorise.com/the-power-of-ppc/comment-page-1/#comment-5123 Brandon Clay Thu, 03 Jun 2010 12:57:03 +0000 http://www.earlytorise.com/?p=11750#comment-5123 Excellent plug for Adwords, Mary Ellen! The testing element of PPC is first rate - especially compared to old-school direct mail. Not only can you test ad copy as you mentioned - quickly - you can now test different offers with different demographics. Google's demo numbers aren't as robust as Yahoo's, but it's a start. It's definitely worth the effort if you're testing offers. Tim Ferriss tested and found his book title 'The Four Hour Work Week" using PPC. Excellent plug for Adwords, Mary Ellen! The testing element of PPC is first rate – especially compared to old-school direct mail. Not only can you test ad copy as you mentioned – quickly – you can now test different offers with different demographics. Google’s demo numbers aren’t as robust as Yahoo’s, but it’s a start. It’s definitely worth the effort if you’re testing offers. Tim Ferriss tested and found his book title ‘The Four Hour Work Week” using PPC.

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