The Magic Formula

By Alex Mandossian | Mon, Dec 8, 2008 |

  

Archives: Business Building

To improve your marketing communications, organize your words with the Magic Formula. It is the fastest, easiest, and most reliable way I know of to get (and hold) the attention of your prospects and customers.

The Magic Formula was first developed by Dale Carnegie – and in three basic steps, it’s everything you need to know to become an incredibly poised, polished, and masterful communicator.

Here’s the formula in its simplest form:

Step 1. Incident – Tell an engaging story that relates to the main point you want to make (i.e., the action you want your readers/listeners to take).

Step 2. Point/Action – Recommend (briefly and clearly) the one specific action you want them to take.

Step 3. Benefit – Explain exactly what benefits they will gain as a result of taking that action.

The formula is a time-tested tool that is guaranteed to dramatically improve the pulling power of all your marketing efforts as soon as you start to utilize it.

[Ed. Note: Marketing expert Alex Mandossian has generated over $233 million in sales and profits for his clients. You can get his advice and practical marketing tips for info-publishers, small-business owners, and entrepreneurs for free right here.

For 12 profit-acceleration secrets that can help increase your company's sales, check out the Amazon.com best-seller Changing the Channel by Michael Masterson and MaryEllen Tribby.]

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