The Language Perfectionist: It’s Foreign to Me

By Don Hauptman | Sat, Jan 31, 2009 |

  

Archives: Copywriting

In your reading, you may occasionally encounter a word or expression from another language.

Some writers ostentatiously drop in such words to flaunt their erudition. But foreign-language words are used for good reasons. Although the English language offers us a remarkably wide choice of words, some concepts are better expressed in other languages, especially when no precise equivalent exists in English. In addition, an imported locution is often more concise and stylistically superior.

Here is an A-to-Z glossary – by no means comprehensive – of such words and phrases. You might occasionally find opportunities to use them. But even if you never do, you won’t be in the dark when you read or hear them.

• a fortiori (ah for-tee-OR-ee), Latin. All the more. Example: “I said I wouldn’t clean the garage and my reasons apply a fortiori to the house.”

 

• casus belli (KAH-zus BELL-ee or KAY-sus BELL-eye), Latin. An act or event that provokes war. Often used metaphorically, e.g., “That new book on evolution is sure to be a casus belli.”

• l’esprit de l’escalier (les-PREE duh les-kal-YAY), French. Literally, “the wit of the staircase” – the clever retort you think of only after it’s too late to utter it and impress everyone. Interestingly, German has the identical metaphor: Treppenwitz. (I often find occasion to use this one!)

• nostalgie de la boue (NOS-tal-jee duh lah BOO), French. Literally, “yearning for the mud.” An attraction to, or perverse compulsion for, the unworthy, crude, or degrading.

• schadenfreude (SHAHD-en-froi-duh), German. When a once-esoteric word is discussed on The Simpsons and becomes the title of a song in a long-running Broadway musical (Avenue Q), you know it’s hit the big time. Literally, “shameful joy” – taking pleasure in the misfortune of another person. Handy!

• Weltanschauung (VELT-ahn-shou-oong), German. Literally, “world view.” A philosophy of the universe or of life.

• Zeitgeist (TZITE-giste), German. Literally, “spirit of the time.” The characteristic attitude or mood of a specific period or generation. Useful for conversations about politics, society, and the state of mankind.

A few stylistic points: When used in writing, foreign-language words and expressions should be italicized. In German, nouns are capitalized – and that style is usually retained when the words are imported into English text. Exception: schadenfreude. This word has become so common in English that it’s now lowercased.

If you find this subject appealing, you might enjoy They Have a Word for It: A Lighthearted Lexicon of Untranslatable Words and Phrases, by Howard Rheingold. It’s filled with interesting foreign-language expressions, some frequently used in English and some that probably never will be.

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book recently published by AWAI that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]

Comment on this article

Similar Articles:

Want More Success?


Sign up below for the free Early to Rise newsletter where you'll get more tips and strategies on how to achieve success in your life.


Comments

Leave a Reply

american dream success stories attachments avoiding mixed metaphors bamboo story brendan+florez brendan florez princeton building business business craig ballantyne financial independence monthly Daily Issues diet double your income elmer wheeler energy entertainment business Exercise financial independence monthly craig ballantyne goal setting guidance hollywood hollywood creative directory how to double your income insidious character internet business laura rodini lose weight make money marketing mark ford michael masterson my personal master plan example niche marketing paul lawrence Productivity product packaging promotion realestate safest stocks in the world showbusiness small business Srikumar Rao earlytorise start a business success the Internet money club Vocabulary Words website design
Join us on Facebook

Testimonials

  • Hi ETR.

    I am grateful for your daily education and inspirational stories. I am in Kenya – and our economies may be different but the ideas cut across the board. I have already started using them and they are working! Keep up the great work!

    R.W.