The Black Friday Myth

As Thanksgiving approaches, it is a mantra that will be repeated constantly by countless media outlets: The day after the holiday is the busiest shopping day of the year. But guess what? Though there may be huge crowds in the stores on “Black Friday,” they’ll mostly be window shopping.

In terms of sales, the Friday after Thanksgiving doesn’t even make the top three. The most lucrative day for retailers is usually the Saturday before Christmas. Last-minute shopping, anyone?

(Source: Snopes.com and the National Retail Federation)

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