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Most Popular Wealth, Health and Wisdom EZine
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Message #1782
Saturday, July 15, 2006

WEALTHY:
The opportunity behind the tanking market

HEALTHY:
My "12 Days of Christmas" (Michael
Masterson)

WISE:
Vince Lombardi on teamwork

ALSO
IN THIS ISSUE:

Why "command
and control" no longer works (Brian Tracy)

Your
local library meets Netflix

Add "inimical" to
your vocabulary

*
Highly Recommended *

You
Deserve Answers…And Now You're Going to Get Them

If
you haven't gained the wealth you crave, you need to do something
differently.

Why? Because all change, all progress begins with a single
decision, a single action.

Are you ready to seize the final piece of the puzzle? The
missing ingredient to coast you all the way to financial
freedom? You deserve answers and now you're going to get
them.

In just 30 days from today your life could be in an entirely
different place. Don't
delay.

– Charlie Byrne

It's
Not Inflation

By
Charles Delvalle

All
my friends are unhappy because the market has wiped out a
whole year's worth of gains. Many people are putting the
blame for the market's slip squarely on the prospect of rising
inflation. But it is not inflation itself but the government's
battle with inflation that is spooking the market.

You
see, when inflation is the Fed's focus, they raise interest
rates to slow growth. And what comes with slow growth? Slowing
corporate profits.

The
market is simply adjusting to future earnings expectations
in a slowing economy. Of course, rising interest rates are
in the mix too, putting the brakes on economic growth. But
runaway inflation would be even more damaging to the economy.
It's a pick-your-poison situation. With or without the Fed
raising bank rates, the economy was going to suffer.

The
good news is that you get to cherry-pick some awesome companies
that are now available at low prices. I've said it before:
The best time to buy is when everybody is selling. Peruse
your choices and get ready to watch your portfolio climb.

[Ed.
Note: Charles Delvalle is the Managing Editor of ETR's Money
Insight newsletter

The
Quotable Mr. Franklin: On the Damage of Monetary Inflation
...

"Paper
money in moderate quantities has been found beneficial; but
when more than the occasions of commerce require, it depreciates
and is mischievous and the populous are apt to demand more
than is necessary."

(Source: The
Compleated Autobiography, by Benjamin Franklin,
compiled and edited by Mark Skousen)

"Individual
commitment to a group effort - that is what makes a
team work, a company work, a society work, a civilization
work."

-Vince
Lombardi

Working
Well With Others

By Brian Tracy

A 20-year study at Stanford University examined the career
paths of thousands of executives to determine the qualities
they had developed that enabled them to move ahead rapidly.
Researchers concluded that there were two primary skills that
were indispensable for men and women who were promoted to positions
of great responsibility.

The first was the ability to function well in a crisis. It
was the ability of the executive to keep his or her cool when
the company or the department faced serious challenges or setbacks.
It was the ability to calmly analyze the facts, gather information,
reach conclusions, make decisions, and then mobilize other
people to respond effectively and solve the problem.

The second skill these fast-trackers had developed was the
ability to use their knowledge and talents to contribute to
the success of a group of people in accomplishing a specific,
common goal. In other words, they knew how to function well
as a member of a team.

In this sense, you and your spouse are a team. When you volunteer
in any charitable organization, all the people you work with
are members of a team. If you have a social circle and you
plan activities together, you are functioning as a team. And,
of course, you and your coworkers make up a team.

Over the last few decades, the concept of teamwork in business
has been evolving.

We
came out of World War II with a strict "command and
control" mentality. Most of the heads of American corporations,
large and small, had been military officers, of various ranks,
during the war. They brought their training into the workplace.
Their approach to management was the pyramid style, with
the president at the top, the senior executives below him,
the junior executives below them, and so on - all the way
down to the workers and support staff who made up the base
of the pyramid. The orders traveled in one direction: downward.
Information filtered up slowly. People were expected to do
their job, collect their paycheck, and be satisfied.

However,
with the advent of the computer age and, thus, the increasing
complexity of even the smallest business operation, this
management approach is changing. Just about every employee
now has critical skills and knowledge that contribute to
the overall success of a business.

For
example, in our office, our receptionist has been promoted
to the position of "front-office manager." Some
years ago, when I started in business, the job of the receptionist
was to answer the telephone and direct the callers to the
appropriate people. Today, however, her job is far more complicated.

Since
she is the first contact most customers have with our business,
her personality and temperament are extremely important.
The prospective client who telephones begins forming an impression
of us the instant the telephone is answered. Then, because
we do so many things, she must tactfully ascertain exactly
how the caller may be best served and who to direct the call
to. She also handles requests for further information and
follow-up phone calls.

Her
ability to handle these calls effectively, to direct calls
to the right people, to take accurate messages, and to act
as the core person in a network of communications, makes
her job so important that it is essential for her to sit
in on all staff meetings and be aware of everything that
is going on.

Your job, too, probably requires you to know a lot about what
is going on in the rest of the company. And the fastest and
most accurate way of keeping current is to develop and maintain
a network of contacts, an informal team of people within your
workplace who keep you informed and who you keep informed in
turn.

The old methods of command and control now exist only at old-line
companies, many of which are fighting for their very survival.
Today, men and women want to thoroughly understand what they
are doing and why they are doing it. People are no longer satisfied
to be cogs in a big machine. They want to have an integral
role in achieving goals that they participated in setting in
the first place.

If you want to achieve anything of consequence in business,
you need the help and cooperation of lots of people. Your main
objective should be to structure everything you do in such
a way that, because you are constantly cooperating and working
well with others, they are continually open to helping you
achieve your goals as well.

Remember, in all your interactions with your team, to be supportive
and helpful. The best team players I have ever seen are those
whose comments to the other members of the team are in the
form of suggestions on how things can be done better. The best
team members are always offering to help other people after
the meeting to get on top of some aspect of their work. This
focus on collaboration and cooperation is seen by everybody
and marks you as a person to be both liked and respected.

Many
men and women have kicked their careers into the stratosphere
by taking on a small responsibility and doing such a good
job with it that they came to the attention of important
people both inside and outside their organizations.

Today's Action Plan: Continually look for opportunities
to make valuable contributions to your company. Volunteer for
additional assignments. Focus on high-priority tasks, and finish
what you start on time. Do excellent work. And remember that,
as Confucius said, "He who would be master must be servant
of all."

[Ed.
Note: Brian Tracy was one of the most popular speakers at
least year's Bootcamp. He'll be a presenter again this year.]

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Dear
Michael Masterson: "You've inspired me to try your
workout."

"You've
inspired me to try the workout you described in Message
#1739. What are the other eight leg exercises in your
'12 Days of Christmas' lower-body routine?"

James
Faulkner
Jonesboro, AK

The "12
Days of Christmas" is the name my trainer has for my
lower-body routine. It involves a series of leg exercises,
starting with a single-set repetition and going up to 12.
In other words, you do one repetition of your first exercise,
two of your next exercise, three of your next, and so on.

When
I'm traveling, it's not always easy to fit this entire routine
into my schedule. But now that I'm back home in Delray Beach
(briefly, at least), here is a typical example of what I'll
be doing:

1
eight-count of a wall sit

2
extremely slow squat thrusts

3
four-count leg scissors

4
sun salutations

5
four-touch sit-ups

6
squat thrusts

7
star jumpers

8 Hindu
Squats

9
standing squat thrusts

10
jumping jacks

11
deep toe dips and raises

12
lunges

You
can arrange these exercises to suit your level of fitness.
(The less fit you are, the lower you should go on the repetition
ladder with the tougher exercises. That is, when you are
less fit, put the less-strenuous exercises – like sit-ups
– at the 8 to 12 spots.)

If
you try it, let me know how it works for you. I believe there's
already a discussion going on in our Speak
Out forum.)

-Michael
Masterson

It's
Good to Know: Online Book Exchanges

By
Suzanne Richardson

My
friend LP frequently buys a paperback novel to read on the
airplane or at the beach, then trashes it when he's done.
To him, these books are travel candy, and not worth keeping.
But there are better ways to "dispose of" your
used paperbacks.

For
one thing, you can donate them – to your local library, thrift
store, or nursing home, for example. You can also take advantage
of online book exchanges.

Paper
Back Swap is a free online service that allows you
to exchange your paperback books for someone else's. Too
get started, you list nine of the books you want to trade
on the site. You get three "credits," good for
one book each, just for becoming a member. Once registered,
you can browse a list of the books other members are putting
up for adoption. Pick one, and its owner will mail it to
you.

You
get more credits when you mail your books to other members.
When another member "orders" one of your books,
you print off a book
wrapper (sent to you via e-mail), add a few stamps to
your package, and send it on its way.

Frugal
Reader, a similar service, gives you two credits for
nine initial listings.

Services
like these provide you with an ongoing supply of stuff to
read … just for the price of postage.

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Your Future…TODAY

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how long it takes to "create" what is without
question the world's easiest, most
profitable and infinitely rewarding business.

Word
to the Wise: Inimical

"Inimical" (ih-NIM-ih-kul)
means "unfriendly" or "hostile." It
is derived from the Latin for "enemy."

Example
(as used by Aoibheann Sweeney in The New York Times): "T.
H. Logan, an inimical police officer, drives
his wife mad with grief by killing the seal she used to love
to swim with."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

All
material on this site is provided for information
only and may not be construed as medical advice or
instruction. No action should be taken based solely
on the contents of this information; instead, readers
should consult appropriate health professionals on
any matter relating to their health and well-being.

www.EarlyToRise.com

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1774
Thursday, July 6, 2006

Need
Real Audio? Get it here for free

WEALTHY: Break into this $5 trillion industry (Gary Scott)

HEALTHY: Birdfeed is for the birds (Dr. Al Sears)

WISE: Eisenhower on the changeable nature of ideas

ALSO IN THIS ISSUE:

Brush up your phone skills (Bob Bly)

When is a reservation not a reservation? (Michael
Masterson)

Add "pusillanimous" to your vocabulary

*
Highly Recommended *

You Deserve Answers…And Now You're Going to Get Them

If you haven't gained the wealth you crave, you need to do something differently.

Why? Because all change, all progress begins with a single decision, a single action.

Are you ready to seize the final piece of the puzzle? The missing ingredient to coast you all the way to financial freedom? You deserve answers and now you're going to get them.

In just 30 days from today your life could be in an entirely different place. Don't delay.

– Charlie Byrne

"The world moves, and ideas that were once good are not always good."

- Dwight David Eisenhower

The 7 Secret Qualities of Successful Information Products

By Gary Scott

Expenditures on information and information products account for over half of this country's economy. That's roughly $5 trillion!

Why so much? Americans have an unquenchable thirst for information. We crave information to make us healthier … wealthier … more beautiful. But most of all, we want information so we can show others how much we know.

So how much money do you think you could make by publishing some of that information yourself?

It can be done … and I'm proof. I've developed a highly successful publishing business selling information that people want. The key is to develop an information product that people not only want to buy but want to continue to buy (or renew). This isn't hard – if you understand the following 7 Qualities of Successful Information Product Development.

Quality #1: Is the Idea Interesting?

The first person an idea has to interest is you. If you pick ideas that interest you, researching and writing about them will be fun. Of course, your ideas have to be truly interesting to your reader too.

For example, my first retail publishing idea in the early 1970s was to help U.S. investors understand how to invest globally. The idea was sound and remained very interesting to a lot of people for a long time.

On the other hand, look at collectibles. There will always be a collectibles market – yet many collectibles are in vogue (and, therefore, interesting) only briefly.

If, for example, you had a publication about Beanie Babies back when they were in vogue, you could have done well with it. Today, that publication would fall on its face.

Fads offer attractive publishing opportunities, but they don't last. Publications about fundamentally interesting topics survive.

Quality #2: Is the Idea Legal and Ethical?

I once got a sales letter from somebody who said that – for $12 – he could tell me how I could mail First-Class letters for only 3 cents. Indeed, the stamp on his envelope was 3 cents.

This seemed interesting, since I spend hundreds of thousands of dollars a year on postage. And though it was too good to be true, I sent in my $12.

A few days later, I got one photocopied page telling me how to do it. The page claimed that, as a business, the Post Office had made an offer to send my mail at the current rate. And it claimed that, as a businessman, I could counteroffer by putting a 3-cent stamp on my letters instead. If the Post Office mailed my letters, that meant they accepted my offer.

The idea was to simply mail all your letters with a 3-cent stamp, because most of them would get through. And the idea was neither legal nor ethical.

The Postal Service's Revenue Protection Department operates by spot inspection, true enough. So, yes, many of those 3-cent letters would get through. But anyone mailing lots of them could expect to be investigated by the U.S. government. So, in the long run, it wouldn't have been profitable. The fines (not to mention prison time) for these kinds of actions are very heavy.

Quality #3: Is the Idea Attractive?

Your idea has to attract first-time buyers. It doesn't have to be pretty or pleasant, but it must attract.  And to attract, it must appeal to emotions in some way. The emotions can be good, bad, or even ugly. For example, one ad that worked very well started with this: "I'm mad as heck at the government for cheating us – here's how to get even."

It's not a pretty idea. But it's certainly attractive.

To succeed in the long term, the publication you're selling must hold your reader's interest. But initially, it's the attractiveness of your idea that gets potential readers to drop everything, read your sales story, and buy.

Quality #4: Is the Idea Usable?

Your idea has to fill some need for your reader. This is vital to gaining repeat customers for your publication.

Let's say you're selling a golf publication. In that case, you could make it useful to your reader simply by making it entertaining. Or you could help him get lower golf scores (pride). Or show times at various courses when greens fees are reduced (savings).

Quality #5: Is the Idea Understandable?

A Brief History of Time was a New York Times best-seller for over a year. It was called one of the most-purchased/least-read books of all time. The author's next books – all of them about quantum science – didn't sell well. They were just too complicated.

Ask yourself: Is my information understandable for my target market? As the example of A Brief History of Time illustrates, being interesting can sell a book. But if it's not understandable, you won't build repeat business.

Quality #6: Is the Idea Timely?

A successful publication is tuned to the times. Being too far ahead is just as bad as being too far behind.

I failed to understand this in the mid-70s when I was writing about investing internationally. I'd lived  abroad for nearly a decade, so the idea seemed obvious to me. However, it ran contrary to public thought. Twenty years later, most U.S. investors were ready for it – and today, it is so common that local stockbrokers give free talks on the subject.

Now that I understand the importance of timeliness, I change, update, and innovate my publications constantly.

Quality #7: Is the Idea Salable?

You can have the timeliest, most usable, most interesting and easy-to-apply idea in the world. But if you cannot sell it, you won't make money. Defining your market and deciding how to sell your idea correctly is an integral part of the creation of an information product.

I learned this lesson while pioneering the idea of investing abroad. As I said, my idea was right … but ahead of its time. Because I was out of sync with most American investors, my original marketing plan failed.

I couldn't sell that product until I (1) identified the small percentage of Americans who were interested in it and (2) really understood what motivated them. This process is crucial to information-publishing success.

In this case, I found that though I had marketed across the country to all professions and religions, a large percentage of my original readers were Jewish, Southern, or chiropractors – groups that tend to have less trust in the establishment. Once I understood that all three of these groups perceived that the establishment had been, at one time or another, biased against them, I was able to zero in and focus my marketing efforts.

[Ed. Note: Gary Scott is being shy when he says he developed "a highly successful publishing business." He's currently sitting on top of a multimillion-dollar publishing empire. Learn more about how YOU can build a rewarding self-publishing business. ]

Today's
Action Plan

It's much easier to start your own information-publishing business – or just about any business, for that matter – if you can write your own marketing copy. So sign up for the AWAI Copywriting Program. Then make the first move toward the business of your dreams with Gary Scott's self-publishing program.

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Fouling up Fish

By Al Sears, MD

The media has given fat a terrible image over the last 20 years. But eating the right kind of fat can actually help you stay fit. In fact, the more fat there is in a meal, the lower its glycemic index will be. So if you keep the calories the same and increase the percentage of fat you're eating, you'll lower your insulin. Lower insulin decreases the percentage of calories converted to fat and increases the burning of stored fat in the body.

What should you eat to get more of the right kind of fat in your diet?

In the modern West, dietary surveys link red meat to heart disease, arthritis, and cancer. Yet in other cultures, this link evaporates. Why? Because Western ranchers feed their animals grains. This change from their native diet of greens makes them obese and diseased (just like us). That's why, in The Doctor's Heart Cure, I advised getting your animal fat from grass-fed meat or from fish. But now, research for my next book has uncovered a similar problem with fish.

If you buy fish from an unspecified source, it is more and more likely to be farm-raised. This is worse than you might think. Farm-raised fish feed on wheat, corn, soy, and the same crap that makes livestock unfit for consumption. And here's an eye-opener: This has actually reversed the ratio of healthy omega 3s to inflammatory omega 6s in those fish – to a level that approaches the level in grain-fed red meat.

Birds are the only major group of animals naturally equipped to eat grains. And birdfeed for fish is just as disease-producing as birdfeed is for us or for cows and pigs. So to keep yourself healthy, eat only guaranteed-wild seafood and certified grass-fed beef.

[Ed. Note: Dr. Sears, a practicing physician and the author of The Doctor's Heart Cure, is a leading authority on longevity, physical fitness, and heart health.]

Making
Effective Business Calls

By Bob Bly

Have you ever had to hold the receiver about a foot away from your ear to dim the voice on the other end? Conversely, have you ever strained to make out what the person on the other end was saying?

Put the receiver against your ear. Hold the mouthpiece close to your lips and speak clearly in a normal tone of voice. If people can't understand you because you talk too fast, make a conscious effort to slow down. This may seem elementary, but it can prevent garbled communications and listener frustration.

If it's a business call, keep it short. Plan what you're going to say ahead of time and stick to the point. You might even want to write down the major points you want to cover on a sheet of paper and check off each one as it is covered.

Finally, be gracious and pleasant when ending the call, even if you're not happy with the outcome. Thank the person for his time and summarize the points agreed on or actions to be taken. Then say "good-bye" and hang up … gently.

[Ed. Note: Bob Bly is the editor of ETR's Direct Marketing Masters Edition, a program to help you start your own successful direct-mail business. Sign up for Bob's e-zine, The Direct Response Letter www.bly.com/reports.]

It's Good to Know: When You're Traveling Overseas

By Michael Masterson

You've made a reservation for your flight to Shanghai, and you show up at the airport, ready for the trip. Your travel agent has assured you over the phone that "everything is okay" and "you'll have no trouble." Don't believe it.

I've been frustrated too many times at the ticket counter when my reservation has mysteriously been cancelled or altered without my say-so. I've spent frantic hours rushing to get everything straightened out, only to have to buy a second ticket at the last moment so as not to miss the flight.

A copy of your itinerary or a hand-scrawled confirmation number isn't going to get you on that plane. Always get printed confirmation for your international flights from the carrier that is taking you. This rule goes for hotel rooms, trains, tours, and any other reservation-only service.

*
Advertisement *

Secure Your Future…TODAY

In 6 hours and 35 minutes, you can be in business – well on your way to making upwards of $100,000 per year! That's how long it takes to "create" what is without question the world's easiest, most profitable and infinitely rewarding business.

Word
to the Wise: Pusillanimous

"Pusillanimous" – derived from the Italian for "tiny" + "soul" – is another way to say "cowardly."

Example (as used by Ann Radcliffe in The Italian): "You are now anxious to form excuses to yourself for a conduct so pusillanimous."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want to
know the secrets to his success? Have a perplexing business
problem? ETR welcomes your thoughts. Post them online
at http://speakoutforum.com/forum/ or send
questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR, LLC.ALL
RIGHTS RESERVED: REPRODUCING ANY PART OF THIS DOCUMENT IS
PROHIBITED WITHOUT THE EXPRESS WRITTEN CONSENT OF EARLY TO
RISE. Protected by U.S. Copyright Law {Title 17 U.S.C.
Section 101 et seq., Title 18 U.S.C. Section 2319}:

Infringements can be punishable by up to 5 years in prison
and $250,000 in fines. Are you having trouble receiving
Early to Rise messages?

Ensure that Early to Rise gets
delivered to your email box, click below:http://www.earlytorise.com/whitelisting.htm

If you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or email
support@earlytorise.com

NOTE: If
URLs do not appear as live links in your e-mail program,
please cut and paste the full URL into the location or
address field of your browser. Disclaimer: The inclusion of
an ad in ETR does not constitute an explicit endorsement. It
does mean that as far as I know the product is not a
rip-off. When I really like a product and want you to buy it
I'll tell you explicitly. Otherwise, view these ads the way
you would commercials on TV or display ads in the back of
your favorite magazine. Check them out. Make a decision. If
you don't like, ask for a refund. (All products sold here
will carry refunds.)

Nothing in this e-mail should be considered
personalized investment advice. Although our employees may
answer your general customer service questions, they are not
licensed under securities laws to address your particular
investment situation. No communication by our employees to
you should be deemed as personalized investment advice.We
expressly forbid our writers from having a financial
interest in any security recommended to our readers.

All of our employees and agents must wait 24 hours
after on-line publication or 72 hours after the mailing of
printed-only publication prior to following an initial
recommendation.Any investments recommended in this letter
should be made only after consulting with your investment
advisor and only after reviewing the prospectus or financial
statements of the company.

All
material on this site is provided for information only and
may not be construed as medical advice or instruction. No
action should be taken based solely on the contents of this
information; instead, readers should consult appropriate
health professionals on any matter relating to their health
and well-being.

www.EarlyToRise.com