The 100-Year-Old Formula That You Can Use to Make More Money
Archives: Daily Issues
Issue #2630
- WEALTHY: Property prices may be lower, but… (Dan Prescher)
- HEALTHY: Is organic food all it’s cracked up to be? (Kelley Herring)
- WISE: Zig Ziglar on enthusiasm
ALSO IN THIS ISSUE:
- How 4 letters can help close the sale (Alex Mandossian)
- 4 things to delete from your resume (Jason Holland)
- It’s Fun to Know… that bugs take medicine too
- Add “genuflect” to your vocabulary
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Where to Retire If You Can No Longer Afford to Live in the States
By Dan Prescher
“We can’t afford to live in the States anymore.”
We’d just finished dinner with a couple who’ve decided to buy a house in Merida, where my wife Suzan and I live, and move here permanently.
“Healthcare and insurance costs alone are killing us. Add property tax, and it’s too much… especially when you consider that the value of our house in the States is falling fast.”
Suzan and I have been hearing this a lot from Americans wondering where they can go to retire in style.
Real estate prices in the U.S. are becoming more attractive thanks to the huge dose of reality injected into the market by the mortgage bubble burst. But people still keep shopping in Mexico, Ecuador, Uruguay, Brazil… throughout Latin America. Throughout the world.
“It doesn’t make any difference that you can now get a great deal on a place in the States,” a friend recently said. “You still can’t afford to live in it. And you sure won’t make any money on it in the near future if you try to sell it.” Not a great option for a retiree on a fixed income.
Outside the States, we’ve seen real estate prices in almost every market appreciating 10, 20, 30, even 50 percent a year for the past decade. I expect that to stop. After all, crashing markets, rising unemployment, inflation… these things won’t be limited to the U.S.
It’s a big world, and most things in it are relative. Even if the global cost of living rises 50 percent in the next few years, there will still be places on the globe where the cost of living is 50 percent less than in the States.
And with no real help in sight for rising taxes and healthcare and insurance costs in the U.S. (does anyone really believe the insurance and medical lobbies will allow universal healthcare?), smart folks will think about where to retire, do the math, and move to where the money they’ve managed to keep for themselves will go the furthest.
And that, I believe, will help support property prices in the places they want to escape to… places like Mexico, Ecuador, Uruguay, and Brazil.
Not that Suzan and I plan to flip our place in Merida any time soon. We’re having way too much fun here… not the least of which is having dinner with new friends. But I don’t see the value of our property slipping 30 percent in a year, which is what we’ve seen in markets like Florida and California lately.
I expect the value of our properties abroad to stay steady, especially as the global economy gets worse. We live and have invested in places that make sense from a cost of living, climate, and convenience point of view. And as more and more people realize that they have options for where to retire (other than just sitting where they are and watching their money drain away), I expect we’ll have many more dinners with new friends shopping for a better life in Merida and other prime locations around the world.
[Ed. Note: Dan Prescher is the publisher of International Living. Discover how you can live better for less... travel farther and have more fun... and maybe make a lot of money when you expand your world beyond U.S. shores. Get free tips by subscribing to International Living's daily e-letter right here. ]
For more off-the-radar and off-Wall-Street ideas for where to stow your money, become a member of ETR’s Liberty Street League. Get the details here ]
“For every sale you miss because you are too enthusiastic, you will miss a hundred because you are not enthusiastic enough.”Zig Ziglar
AIDA: A 100-Year-Old Formula That You Can Use to Make More Money
If you’re an entrepreneur, CEO, public speaker, author, or information marketer, you owe it to yourself, your business, and your lifestyle to take a closer look at the revenue-generating potential of teleseminars – even if you’ve never listened to one.
One of the most profitable teleseminars I’ve ever conducted took place on the evening of December 4, 2008. It was a “Preview Call” to help find buyers for my Teleseminar Secrets training series.
More than 255 prospective customers ended up making a $2,500 purchase.
If you’re counting, that’s over $637,500.
How can you achieve results like these with your own teleseminars? (Or with practically any other form of promotional communication?)
One of the best sales-making techniques I’ve found is called the AIDA Formula. It’s been proven to work for over 100 years, and involves only four simple steps.
The four steps are simple to remember: First, you grab your prospect’s Attention (A) about your offer. Second, you elicit their Interest (I) about your offer. Third, you amplify their Desire (D) to purchase your offer. And fourth, you influence them to take Action(A) with their wallet.
Easy, right?
Unfortunately, many marketers don’t understand exactly how to implement this powerful technique.
I’ve observed dozens of veteran marketers make the mistake of moving too fast to the second half of the AIDA Formula – the Desire and Action part. And that often results in losing the sale (and the prospect) for life!
This mistake is easy to avoid. Here’s how…
Picture the AIDA process as an inverted triangle, like the one you see here:
As you can see, the inverted triangle has four sections. Each section (from the top down) becomes smaller, representing the percentage of prospects you’re likely to influence at that point in the AIDA process.
The section at the top (Attention) is the largest, because getting a prospect’s Attention is easier than eliciting his Interest to continue watching, listening, or reading more about your offer.
The second section (Interest) is larger than the third section (Desire), because it is easier to elicit a prospect’s Interest in your offer than to amplify his Desire to buy.
And the third section (Desire) is larger than the fourth and final section (Action), because it’s easier to amplify a Desire to buy than to influence Action.
A problem arises when the marketer makes the mistake of expecting one promotional communication – such as one e-mail message, one teleseminar, or one direct-mail letter – to do all the heavy lifting and capture the sale.
It IS possible to do that. A powerful sales letter, for instance, can grab a prospective customer’s attention and move him through the entire four parts of the triangle to take action. However, it can be easier to convert even your most skeptical prospects into buyers just by splitting the AIDA inverted triangle in two parts instead of four: Attention-Interest and Desire-Action.
Let’s use a teleseminar as our example. (But this technique works with practically any marketing medium.)
Teleseminars work wonders in grabbing Attention and eliciting Interest from prospects to learn more about your offer. But it takes a website to amplify their Desire and influence Action.
Remember the teleseminar I told you about earlier? I was able to get more than 255 people to make a $2,500 purchase. Yet, if you listen to the call, you’ll notice that its purpose was to simply grab Attention and elicit Interest from my listeners.
Where Desire and Action came in is when I referred the 1,600+ listeners to my website TeleseminarSecrets.com. It was at the website that most of the promotional heavy lifting was done. We included video testimonials, frequently asked questions, success stories, irresistible bonus gifts, and a solid money-back guarantee.
The people who visited my site after the teleseminar were already Interested in what I was offering. My site just amplified their Desire and got them to take Action – and become customers.
[Ed. Note: Alex Mandossian knows a thing or two about marketing. He has generated over $233 million in sales for his clients. And in the past three years, he increased his own revenues from $1.5 million to $5 million. You can get Alex's advice and practical marketing tips for info-publishers, small-business owners, and entrepreneurs for free at http://www.AlexMandossianToday.com
Interested in making between $50,000 and $5 million - starting this year? Find out how to do so right here.]
He Might Be a Very Successful Investor, But You’ll Never See Him on CNN!
The Wall Street financial jackals extract their “”take”" from investors just like you. They perpetuate the myth, “”Buy into good companies and hold on for the long term.”" Sure, sometimes these stocks go up, but they also go down. In the meantime, these greedy insiders make money either way. They can do it because they’re playing with a whole different set of rules.
One Wall Street Insider has jumped ship and started on his own path to profits. And he’s ready to give you all of his insider secrets so you too can make money no matter what the market does.
Of course, he wants to keep making these cash withdrawals himself… so he can only share these secrets with a limited number of folks. If you want to stop being one of the sheep and join him at the table of success with all of those blueblood financial elitists, please read the following report
When You’re Applying to a Company That’s Stuck in the “Resume Rut”…
The traditional resume is all about you, not what you can do for the company. That’s why we encourage Early to Risers to send out “sales letters” instead, highlighting how you can increase profits, improve customer service, etc.
But some companies are stuck in the “resume rut” and require job candidates to provide one. In that case, our recommendation is to use your “sales letter” as a cover letter – and make sure your enclosed resume is not cluttered with junk like this:
1. Your photo. It has become trendy to include a photo in a resume – but it’s unprofessional. The HR department isn’t casting you in a movie.
2. Descriptions of your “traits.” Nobody cares if you are “a team player” or a “hard worker.” That’s assumed. Use the limited space you have in a resume for experience and measurable accomplishments.
3. Your ability to use Word and other basic programs. That, too, is assumed. And, unless you are applying for the typing pool, nobody cares how fast you can type.
4. A third – or even second – page. If you’re fairly new to the workforce, one page is enough. (You can leave off your college job at the Burger Hut.) If you have considerable experience, two pages is okay.
(Source: U.S. News and World Report)
Organics: More Than Meets the Eye
The next time you’re at the grocery, pick up a conventionally grown apple and an organically grown apple. Smell them. While the organic apple will be more fragrant, there won’t be much difference in the way they look.
But what you can’t see can hurt you.
Pesticides – in “conventionally grown” fruits and veggies – are powerful endocrine disruptors. They affect your delicate hormonal system – which, in turn, affects everything from your weight and mood to your risk of cancer and infertility. And most Americans eat over a gallon of these health-harming chemicals each year.
Pesticides (and other endocrine disruptors) are measured in nanometers (nM). Professor Michael Mackay helps put the miniscule size of these compounds into perspective by using a Post-It note.
Hold a 3 x 3 inch Post-It note out in front of you – at arm’s length. Now imagine how small that Post-It would look if it were halfway around the world from the spot where you are standing. Pretty small, huh? That is 3 nM – the size of one molecule of a pesticide.
In times of economic uncertainty, it’s smart to jettison unnecessary expenditures. But paying a little more for healthy food is not an unnecessary expense. Choose only organic produce, wild fish, and organic pastured meats to stay healthy, strong, and mentally balanced – no matter what the economy does.
[Ed. Note: Extending your life and living out your years in tip-top health is really a matter of making simple lifestyle choices - like choosing organic, pesticide-free fruits and veggies. For more easy-to-implement expert advice on how to lose weight, stay healthy, and live a longer, fuller life, sign up for ETR's natural health e-newsletter.
One of the best ways to stay in peak condition is to eat good foods. Nutrition expert Kelley Herring has collected dozens of her healthiest and most delicious recipes in her e-book Guilt Free Desserts. Pick up your copy today. ]
It’s Fun to Know: Bugs Take Medicine Too
Until recently, the practice of self-medicating was thought to be restricted to humans and primates. Turns out that a type of caterpillar, the woolly bear, takes “drugs” too.
Researchers from the University of Arizona found that the caterpillars eat leaves from the senecio plant, which is full of alkaloids, in order to rid themselves of a stomach parasite. Left untreated, the parasite would feed on the internal organs of an infected caterpillar, slowly killing it.
(Source: Popular Science and National Geographic)
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Accomplishing a simple goal can have powerful, long-lasting results…
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Achieving a goal you’ve had for years… There’s nothing quite like it.
It’s time for you to feel proud of yourself.
Word to the Wise: Genuflect
To “genuflect” (JEN-yuh-flekt) – from the Latin – is to bend one knee to the ground, as in prayer.
Example (as used by Daniel Lyons in Dog Days ): “After graduation I talked my way into a job at Ionic Development Corporation, a legendary place in Cambridge on the Charles River, a huge brick building with a lobby the size of a cathedral; every time I walked in, I felt as if I should genuflect.”
[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]
Copyright ETR, LLC, 2009
Superb ! Packed with enriching knowledge for everyone. Many, many thanks !
Tried to order but kept being asked same questions over and over ….. ??