Tag Archive | "what is a control package"

Word to the Wise: Control Package

Monday, August 10, 2009

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A control package is a direct-marketing company’s strongest promotion for one of its products. It is used to test new promotions. If a new promotion outdoes the control by bringing in more sales, it becomes the new control. Example (as used by Michael Masterson today): “The very first promotion Bill wrote for the International Living newsletter [...]

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what is a control package

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