Srikumar Rao Earlytorise

Tag Archive | "Srikumar Rao earlytorise"

Try Negativity: Make It a Privilege to Buy

Wednesday, November 10, 2010

Here’s a little quiz for you. Who said the following? 1. “Those who can, do; those who cannot, teach.” 2. “The Golden Rule is, there is no Golden Rule.” 3. “Will you sleep with me for a million pounds?” Well, the man who said all those things was the Irish playwright and critic George Bernard Shaw. But I bet the last [...]

Srikumar Rao earlytorise

Are You Being Clear?

Wednesday, March 24, 2010

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Have you spelled out exactly how your customers can order your products? And have you made ordering a no-brainer? All too many marketers fail miserably with those two essential elements of their sales messages, says veteran copywriter and marketing strategist Drayton Bird in his essay today. And that’s hurting sales. But, he says, make a [...]