Who Is Elmer Wheeler… and How Can He Boost Your Response Rate?
The year was 1937… The Great Depression was still taking a heavy toll. Prices and profits were low… international trade was down by two-thirds… millions stood in line for jobs that didn’t exist. But not everyone was suffering. A young man by the name of Elmer Wheeler was paid $5,000 for coming up with [...]
Thursday, October 1, 2009
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