Satyagraha, Your Secret Marketing Weapon

The word Satyagraha is a combination of the Sanskrit words Satya and Agraha. Loosely translated, it means “Truth Power.” Satyagraha was popularized by Mohandas Gandhi during his fight for Indian independence. It became synonymous with the use of civil disobedience as a political tool. Gandhi believed that truth had great moral power to galvanize resolve against an [...]