Skyrocket Your Traffic With Satellite Sites
Issue #2544
- WEALTHY: Why having one site just isn’t enough (Edwin Huertas)
- HEALTHY: B stands for breast health (Kelley Herring)
- WISE: An Arabian proverb on a man’s capacity for achievement
ALSO IN THIS ISSUE:
- A mouth-watering feast and a gift attack (Wendy Montes de Oca)
- A linguistic dispute that may not matter (Don Hauptman)
- It’s Fun to Know… 2 things you might not know about poinsettias
- Add “sylvan” to your vocabulary
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The Easy Way to Internet Profits for Lazy Entrepreneurs
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“A man’s capacity is the same as his breadth of vision.”
Arabian proverb
Skyrocket Your Traffic With Satellite Sites
The more traffic your website gets, the greater your chances of making sales. It’s a simple precept of Internet marketing. Today, I’m going to show you how setting up “satellite sites” can skyrocket your traffic… and boost your sales in the process.
These additional traffic-building sites aren’t as complex as your primary website. In fact, they are often very simple – targeting one specific aspect of your business.
Think of your primary website as a storefront on the Net. If you have multiple storefronts (i.e., satellite sites) – each with unique content – you’re likely to get more “eyeballs” in front of your products or services. And, as you know, the more eyeballs that read through your sales copy, the more sales you’ll make.
One reason that satellite sites help draw more traffic is that you can submit them to the search engines separately. This means that more of your pages will show up on the search results pages when Web users type in your keywords. Just think – if one of your satellite sites AND your primary website rank highly for the same keyword, you could dominate that search engine results page!
I’ve been setting up satellite sites for ETR’s website. Right now, we have eight of them. Each of these sites is averaging about 30-40 new visitors per day. As time goes on, this traffic will increase. My goal is to have 100+ new satellite sites finished by the end of next year.
Imagine if you had 100 satellite sites, each bringing in highly targeted traffic. Even if each site brought in only 20 or 30 visits per day, that would be an extra 60,000 to 80,000 visits per month!
Now before you start throwing up satellite websites, you need to know that there’s a methodology to setting up good ones. In fact, doing it the wrong way can hurt you more than help.
Satellite Site Set-Up Guideline #1: Make sure each satellite site has unique content.
Search engines are smart. And they do not like sites that have identical content. They consider websites like these “cookie cutters.” If you have cookie-cutter satellite sites, the search engines may punish you by not giving those sites any priority. Even worse, you could be blacklisted and not show up in their results at all.
To avoid this, you have to make sure that each and every satellite site has unique, distinctive content.
At ETR, for instance, we sell a program that teaches people how to make money by importing goods from China. So I created one satellite that was optimized for “China importing secrets” – and I filled the site with content relating only to that aspect of the program.
When you do a Google search for “China importing secrets,” this satellite site will usually be within the top 10 positions. It is bringing in 20 to 30 new visits per day, and each visit comes in via a targeted keyword search performed on a major search engine.
Satellite Site Set-Up Guideline #2: Make sure your site is “big” enough for the search engines to find it.
It’s easy to toss up a single-page satellite site – but don’t expect it to attract any traffic. Search engines (especially Google) love sites that have plenty of pages – and content – for them to index. How many pages will depend on your business – but sites with 100+ pages tend to do better than those with fewer pages.
If you’re thinking, “Wow, that’s a lot of pages!” don’t worry. You will begin to see additional traffic with 10 or 20 pages (sometimes even less). And then, as you add more pages with new content, you will see more traffic.
To get that content, I like to hire freelance writers to create articles for me. I ask them to base those articles on information that has been posted by respected publications. For instance, if I need content relating to the medical industry, I might ask them to visit medical journals and government sites to find studies or news releases that they can comment on or summarize.
Satellite Site Set-Up Guideline #3: Each site should have a unique IP address.
A website’s IP address is a numerical identification (like a telephone number) that allows people (and search engines) to connect to it. Most hosting companies provide shared hosting accounts that use the same IP for all satellite sites. This is bad for your traffic-attracting efforts, because the search engines will recognize those sites as being related to one another.
If the content on each site is completely different, you won’t get flagged – but it’s much better to have unique IP addresses for them. That tells the search engines that they are separate websites. Contact your hosting provider to find out how you can do this.
Satellite Site Set-Up Guideline #4: Optimize each satellite site properly.
One of the best – and easiest – ways to optimize your satellite sites is to make each one focus on only one aspect of your business. Let’s say you have a primary website about pets. You could make a separate satellite site for each category of products that you offer: pet food, pet medication, grooming, training, etc. That way, each site stands a chance of getting more targeted traffic.
If you plan on putting up multiple satellite websites, follow the rules. Make sure that each one has its own individual IP address and at least 10 pages of unique content… for starters.
You can also link to your primary site from each satellite site for extra “link juice,” but that’s an entirely different subject. For now, just get at least one satellite site up and running using the guidelines above… and watch the traffic begin to flow in.
[Ed. Note: Attracting more traffic should be one of your top goals as an Internet marketer. For more secrets to doing this, plus step-by-step instructions for everything from setting up your website to writing sales copy and more, sign up for ETR's Internet Money Club. You could find yourself the proud owner of an Internet business that generates $100,000 to $25 million a year. Space is limited, so find out now if you can still enroll in the "Class" of 2009. Learn more here.]
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To learn exactly how to do this, just click here for all the details.
Fight Breast Cancer With This B Vitamin
Last year, nearly 180,000 women were diagnosed with breast cancer. But getting enough of a certain B vitamin may help reduce your risk by up to 24 percent.
A recent study conducted by the National Institutes of Health (NIH) compared dietary intake data from 1,508 women with breast cancer to data from 1,556 women free of the disease. The researchers found that those with the highest intake of choline (>455 mg/day) had a 24 percent lower risk of breast cancer than women with the lowest intake of this B vitamin (<196 mg/day).
The bad news is that only 10 percent of Americans are estimated to meet the Institute of Medicine’s adequate choline intake level: 425 mg/day for most women, and 550 mg/day for women who are breastfeeding and for men.
To get more choline in your diet, and help reduce your risk of breast cancer, eat more of these foods:
- A large egg has 112 mg of choline.
- Ground beef, 80 percent lean/20 percent fat – a 3.5 oz patty – has 81 mg.
- Cauliflower – 3/4 of a cup (cooked) – has 62 mg.
- Navy beans – 1/2 a cup (cooked) – has 48 mg.
- Almonds (sliced) – 1/2 a cup – has 26 mg.
[Ed. Note: Making your family's life healthier doesn't have to be difficult or expensive. You can find recipes for plenty of wholesome meals - plus get the latest breakthroughs in health and fitness - in ETR's natural health newsletter. Sign up for free right here.
Survive the holidays with nutrition expert Kelley Herring's brand-new e-books, Guilt-Free Desserts and Healthy Holiday Hors d'Oeuvres. You'll find 60+ recipes you can easily make at home.]
My Favorite Holiday Tradition: Christmas Eve, Italian Style
By Wendy Montes de Oca, ETR VP of Marketing and Business Development
I grew up in an Italian/Irish household. That meant Christmas Eve dinner was usually a mouth-watering feast of seafood delights and culinary delicacies. Antipasto (a wonderful assortment of meats, cheeses, and vegetables), shrimp fra diavolo, fried calamari, breaded flounder, baked scallops, homemade rice balls, and, of course, pasta. Lots and lots of pasta. Dessert was even better with 7-layer rainbow cookies, cannolis, and cappuccino.
All of our extended family would arrive around 7:00 p.m. We’d sit around drinking wine or sparkling cider and eating antipasto while watching a Yule log burn on TV. The air was filled with Dean Martin and Johnny Mathis holiday tunes. And the kids clustered around the tree shaking boxes and trying to figure out what was in them.
Dinner started around 10:00 p.m. – and, as at every family event, we had an adult table and a kids’ table (with the “kids” ranging in age from toddler to 18 years old!). The food and conversation was savored for hours. We’d reminisce about the past, and poke fun at Uncle “Joe” (you know, that quirky relative that every family has). And we’d laugh until our faces turned as red as the wine.
Finally, the magical moment of midnight arrived. The kids moved like a swarm of bees from the table to the tree – waiting for “the word” to start opening their gifts. Then they were off like the start of the Kentucky Derby, ripping open their beautifully wrapped gifts and checking to see who got what. Mom, Dad, aunts and uncles watched with glee as each child seemed to get exactly what they’d wished for.
And then – just when you’d think it was all over – there were the stocking stuffers. We’d run over to the stair rail where we’d hung our stockings and find lots of goodies stuffed neatly inside (usually chocolates, jewelry, and other small trinkets).
Things started to wrap up around 2:00 a.m., and we all went to sleep with full bellies and full hearts.
When we awoke on Christmas morning, there were no stockings to ransack or gifts to open. But there were plenty of new things to play with all day long… with one caveat: We had to wait until we got back from church.
[Ed. Note: What's your favorite holiday tradition? Let us know right here.]
The Language Perfectionist: Is This Issue Important?
By Don Hauptman
Writers and speakers sometimes wonder whether to use “more important” or “more importantly” at the beginning of a sentence. Or “most important” versus “most importantly.”
According to the traditional school, “more important” is correct because it’s an abbreviation of the phrase “What is more important…” But some experts disagree, and their arguments are equally valid.
Thus, in most cases, it makes no difference whether you choose the adjectival or adverbial form. “More important, she has a doctorate” is as acceptable as “More importantly, she has a doctorate.” As one dictionary notes: “Both forms are widely used by reputable writers, and there is no obvious reason for preferring one or the other.”
Some grammatical debates are trivial. This is one of them.
[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book recently published by AWAI that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]
It’s Fun to Know: 2 Things You Might Not Know About Poinsettias
The colorful – usually red – parts of the poinsettia that most people think are the plant’s flowers aren’t flowers at all. They are actually groups of a type of leaf called a bract. The real flowers are in the center of each group of bracts. They are much smaller, and usually yellow.
And what about the warning that the poinsettia is highly toxic – that eating just one poinsettia leaf can kill you? Is it true? No, it’s a myth. Like many plants, poinsettias don’t taste good. So if you (or a pet) eat a couple of handfuls, you might get sick to your stomach – but not enough to require medical treatment.
(Source: Snopes and University of Illinois Extension)
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An Almost Magical Switch That Could Put All Your Dreams Within Reach
We’re all born with two things: The same 24 hours in the day. And the same opportunity to make our dreams come true.
I firmly believe that each and every person on this planet has a “success switch” somewhere deep inside them.
And all you have to do to accomplish your longest-held dreams is to flip that success switch to the “on” position.
Word to the Wise: Sylvan
“Sylvan” (SIL-vun) – from the Latin for “a wood or grove” – refers to forests or wooded areas.
Example (as used by Juan Valera in Pepita Jimenez): “It would, in truth, be difficult to imagine anything more secluded and sylvan, more solitary, peaceful, and silent than this spot.”
[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]
Copyright ETR, LLC, 2008
Hi Wendy,
I enjoyed reading your article “My Favorite Holiday Tradition: Christmas Eve, Italian Style”, as I do most of the articles on Early To Rise. Like you, I grew up in an Italian family. But instead of being Irish, my mom was half English and half Dutch and my dad was 100% Italian. But reading your article brought back memories about my childhood and how on Christmas day, me and my older brother and sister would wake up and head straight to the Christmas tree to start opening up our presents. I’ve heard in the past that some families only wait until Christmas Eve before the gifts started getting unwrapped, but when I was a kid, I always thought that all families waited until Christmas morning before they started opening up their Christmas presents. But anyway, I enjoyed reading your article because it brought back warm memories of my childhood spent with my brother and sister and our parents. Thank you.
Paul Melilli
Hi Paul,
Glad to hear you liked the article.
Wishing you and yours a wonderful holiday season and a Happy New Year!
Best,
Wendy at Early to Rise