Predilection

A predilection (pred-l-EK-shun) — from the Latin for “to choose or love before others” — is a preconceived preference — a tendency to think favorably of something in particular.

Example (as used by Roy Furr today): “[Your first option is] your own back-end offer — your higher-value, higher-priced offer for customers who liked doing business with you once and, thus, have a strong predilection to do business with you again.”

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