Pay-Per-Click – PPC
Pay Per Click (PPC) is an online advertising payment model in which an advertiser pays a predetermined price every time their ad is clicked.
Most search engines today have already implemented some type of Pay-Per-Click (PPC) program and thousands of web site owners are now advertising online using this method.
PPC began years ago and with the Internet’s rapid growth, business owners everywhere are seeing the benefits of a good PPC campaign.
With most Pay Per Click programs a web site owner sets a daily spending limit for their campaigns and the search engine serves their ads until the daily amount is depleted. The advertiser is charged ‘only’ when a web surfer ‘clicks’ on their advertisement.