Issue# 2714

• WEALTHY: The huge boomer market (Marc Charles) 
• HEALTHY: What’s better, vegetarian or carnivore?
  (Shane Ellison)
• WISE: Sartre on being alone

ALSO IN THIS ISSUE:

• What’s behind Michael Jackson’s death? (Robert Ringer)
• Why you should avoid “25 cent” words (John Forde)
• It’s Fun to Know… about sound effects
• Add “aphorism” to your vocabulary

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A Boomer Industry That Could
Make You Rich

By Marc Charles

Aging baby boomers are driving a multibillion-dollar market, according to a recent study by MarketResearch.com. And there’s a big opportunity for you to tap into the trend. I’m talking about the “cosmeceutical” industry. (“Cosemeceutical” is a combination of two words: cosmetics and pharmaceuticals.) Examples of cosmeceuticals include skin- and hair-care products, anti-aging creams, and moisturizers – all of which claim to have “drug-like” benefits without the harmful side effects.

Boomers aren’t the only ones buying and using cosmeceuticals. Young and old alike are potential customers.

The quickest and easiest way to get in on this business opportunity is to become an Internet affiliate for an established company. Three companies I like that offer affiliate programs in this area are:

• Perricone MD
• Mercola.com
• Celazome Skin Care (Commission Junction manages their affiliate program.)

As an affiliate, you associate yourself with a company that has a proven brand name and product line – a big plus, because that’s what people will be searching for on the Internet. And you won’t have to handle any orders, customer service, support, or billing. That sort of thing is taken care of by the company you become an affiliate for.

Instead, you focus your energy on marketing their products.

That could mean keyword advertising on Google, MSN, Yahoo!, Bing, or hundreds of other sites, directories, or search engines. It could also include opt-in e-mail marketing, social media marketing, targeted blogs, and whatever other channel you find to be effective. The links you provide in your advertising will be unique to your affiliate account, ensuring you will get a commission every time a prospect you send to the company’s website buys.

[Ed. Note: Marc Charles is a member of the Liberty Street League, a group of investors and entrepreneurs specializing in "off Wall Street" investments and business opportunities. Find out how the League can boost your wealth today.]

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“If you are lonely while you’re alone, you are in bad company.”

- Jean-Paul Sartre

Overdosing on Loneliness

By Robert Ringer

Michael Jackson’s close friend Uri Geller, talking to Fox News by phone after Jackson’s death, said that one time when Jackson was sitting on a couch in Geller’s living room, he asked the “King of Pop” if he was a lonely man. According to Geller, Jackson paused, then slowly looked up and said, “Uri Geller, I’m a very lonely man.”

After decades of observation, I have concluded that Jackson’s sad response could have come from any one of millions of people. A lonely person’s giveaway is his eyes. No matter what happy disguises he may wear, his eyes betray him.

This brings back memories of John Belushi, Freddy Prinze, Andy Gibb, Marilyn Monroe, and, more recently, Anna Nicole Smith. We only know what we’ve read and heard about these tragic figures who were so revered by those afflicted with Tinseltown Derangement Syndrome, but what we’ve read and heard is pretty grim.

The truth about these false idols should give Americans hope as they watch the economy push them from false prosperity into poverty. While vacation cruises, golf outings, and fine dining continue to disappear from our lives at an accelerating pace, it’s helpful to remember that material wealth has failed to buy happiness for many of the rich and famous.

And what they all seemed to have in common was loneliness. Who but the most narcissistic among us would not trade fame and wealth for love? The tabloid crowd provides a lot of laughs for folks at the checkout counters, but their marriage-divorce… marriage-divorce… marriage-divorce cycles are not at all humorous.

When I think of Angelina, Britney, Lindsay, and Madonna, I think of loneliness. All of them appear to be Michael Jacksons waiting to happen.

I recall a brief encounter I had with Sammy Davis Jr. in the early 1980s when we were sitting next to each other on the dais at a charity event in Los Angeles. He was a warm and gracious man with many similarities to Michael Jackson – African-American, slight of build, multi-talented, and a life of nonstop troubles. In a birthday tribute to Sammy, Jackson sang the heart-wrenching song “You Were There.”

Years earlier, I had read Sammy’s memoir, Why Me? It just as easily could have been Michael Jackson’s memoir. In the book, Sammy was forthright about his addiction to a life of drugs, booze, chain smoking, kinky sex, and lavish spending.

One story, in particular, that I recall from Why Me? is about a multi-girl orgy Sammy had arranged to have set up in his hotel suite after a performance in Las Vegas. When he entered the bedroom, he found the girls already “engaged” with one another. He said it made him sick to his stomach, and he walked out of the room feeling like the loneliest man in the world.

But when it comes to loneliness, Elvis was The King. We’ve all heard his ex-friends talk about how, after every show, he would have parties in his hotel suite that lasted till dawn. The word from those closest to him was that he couldn’t stand the thought of being alone.

It’s no wonder that so many songs have been written about loneliness. People can relate. It’s a common problem. More often than not, I suspect the songwriters and performers themselves feel very lonely.

Which brings me to Neil Sedaka. I don’t know how much loneliness he may have experienced in his life, but he sure grabbed us with his classic song Solitaire:

“And solitaire’s the only game in town,
And every road that takes him, takes him down.
While life goes on around him everywhere,
He’s playing solitaire.

Heavy words. Great songwriters write to a broad audience – and the audience for a broken heart and loneliness is very broad indeed. In the final analysis, perhaps all of us simply expect too much from life, thus setting ourselves up for disappointment when it fails to deliver the endless happiness we envisioned when we were young.

Nineteenth century German philosopher Arthur Schopenhauer summed up this discouraging reality when he wrote:

“There is only one inborn error, and that is the notion that we exist in order to be happy. … So long as we persist in this inborn error… the world seems to us full of contradictions. For at every step, in great things and small, we are bound to experience that the world and life are certainly not arranged for the purpose of maintaining a happy existence… hence the countenances of almost all elderly persons wear the expression of what is called disappointment.”

(From The Consolations of Philosophy, Alain de Botton)

Granted, Schopenhauer was not the kind of fellow you would have wanted to invite over for an evening of small talk and laughs, but he may very well have zeroed in on an underlying cause of the many early deaths that followed a meteoric rise to fame and fortune.

Weighing in on the Michael Jackson tragedy, renowned psychiatrist and bestselling author Dr. Keith Ablow spoke of “people who are not at one with themselves,” mentioning their inability to feel comfortable with their age, gender, race, and sexuality, among other factors that contribute to their feelings of isolation. In other words, their inability to accept themselves as they are.

I think most of us would be far better off if we focused on getting to know ourselves better rather than placing so much emphasis on having an active social life. After all, if you can’t enjoy your own company, why should you expect others to enjoy it?

Fittingly, I shall defer to Thoreau for the final word on this subject: “I never found the companion that was so companionable as solitude.”

[Ed. Note: To learn how to survive and prosper during the turbulent years ahead, check out Robert Ringer's powerful audio series Succeeding in a World of Chaos. And be sure to sign up for a FREE subscription to his one-of-a-kind e-letter A Voice of Sanity in an Insane World.]

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I hear stories of budding Internet entrepreneurs jumping through hoops to make a buck. And sure, many times building a solid, long term business does take real effort. But you can also quietly pocket some decent dough online for much less work.

In this case, you can copy the exact steps one man used to make $187,296 in one day. No, that’s not a misprint.

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Short Words, More Word Power

By John Forde

Brevity, they say, is the soul of wit. And if that’s true, I admit… sometimes, I can be a little soulless. 

See, I was taught to love what the nuns used to call “25 cent words.”

These are the words, they told us, that make you sound smart. That win you respect, jobs, and the girl of your dreams. People who use these words, they said, can walk through walls.

Boy, did they get that wrong.

When I slipped into the world of the written word as a professional, I discovered that a bigger, Latinate vocabulary doesn’t improve the accessibility of your cogitations at all. Rather, it obfuscates it. (Translation: Big words can actually make you sound dumber… simply because you’re tripping over yourself to get your message across.)

Which is why I was thankful when longtime copywriting buddy David Deutsch sent me a copy of “Short Words Are Words of Might” by Gelett Burgess. It’s a 16-page essay that originally appeared in Your Life magazine in 1938.

Here’s a juicy quote that reveals the core idea:

“Short words, you see, come from down deep in us – from our hearts or guts – not from the brain. For they deal for the most part with things that move and sway us, that make us act. … That, I think, is why short words tend to make our thoughts more live and true.”

Or to say it even more briefly, short words have power. That’s true in all kinds of writing, including sales copy. “Never put a policeman in an automobile,” said someone much smarter than yours truly, “when a cop in a car will do.”

[Ed. Note: To get more of copywriting expert John Forde's wisdom and insights into marketing (and much more), sign up for his free e-letter, Copywriter's Roundtable, at www.copywritersroundtable.com. Or send an e-mail to signup@jackforde.com and get a free report about 15 deadly copy mistakes and how to avoid them.

Effective copy is just one element of a successful online business. For a soup-to-nuts guide to starting your own Internet business, check out the Internet Money Club: Independent Learner Edition.
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The Big Fat Vegetarianism Lie

By Shane “The People’s Chemist” Ellison

I’m pretty selective about what I eat. Nothing is more important to maintain good health and a slim physique than proper diet. Most of us agree on that. The argument usually arises when we attempt to define “proper diet.” Some insist on a vegetarian diet, while others proclaim meat to be a necessary staple. Which is it? And how can we know?

I question everything (even my wife’s cooking after seven years of perfect cuisine). And instead of accepting anyone’s opinion about matters related to my health – no matter how famous they are or how many books they’ve sold – I look to biochemistry for my answers.

One of the main factors to consider with your diet is the relative amount of glycation that occurs when you eat various foods. Glycation – a biochemical change that’s associated with aging – is a result of excess glucose (sugar) in the blood. Aside from causing unsightly wrinkles and age spots, it can destroy muscles, joints, and the cardiovascular system. A simple blood test is used to measure it.

In a paper titled “Would carnosine or a carnivorous diet help suppress aging and associated pathologies?”- published in the Annals of the New York Academy of Sciences – scientists found that vegetarians have more glycation than meat eaters. The reason? Vegetarian diets lack some important anti-glycation compounds. These include carnosine, a full spectrum of B vitamins, and acetyl-L-carnitine.

Vegetables, of course, provide tons of other nutritive compounds, notably those with anti-cancer properties. Therefore, I recommend eating both veggies (organic) and meat (grass-fed), locally produced whenever possible. Maintaining a good balance of vegetables and meat will help you slow the aging process… and stay lean.

[Ed. Note: Shane Ellison's entire career has been dedicated to the study of molecules - how they give life and how they take from it. He was a two-time recipient of the prestigious Howard Hughes Medical Institute Research Grant for his research in biochemistry and physiology. He is a bestselling author, holds a master's degree in organic chemistry, and has first-hand experience in drug design. Take advantage of his knowledge and insights to look and feel your best in 90 days.]

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It’s Fun to Know: Sound Effects

Movie magic goes beyond visual special effects. Foley artists specialize in recreating sounds from the mundane (horses galloping) to the spectacular (explosions) for a movie’s soundtrack. Here are some of the methods they use:

• Birds in flight – flapping leather gloves
• Actors walking in crunching snow – squeezing a leather pouch filled with cornstarch
• A large crowd murmuring – a recording of several people saying “walla, walla, walla”
• Punches –thumping a watermelon

(Source: Discover Magazine)

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Word to the Wise: Aphorism

An “aphorism” (AF-uh-riz-um) – from the Greek for “to define” – is a terse saying embodying a general truth or astute observation.

Example (as used by Ross Douthat in a New York Times review of Digital Barbarism: A Writer’s Manifesto by Mark Helprin): “[The book] is a vindication of the aphorism about the perils of wrestling with a pig. (You get dirty; the pig likes it.)”

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