I’ve got some good news and some bad news for you.
The bad news is that you have no excuse not to learn the art of public speaking.
Well, let me take that back. There is one way you could weasel out of it.
You could throw in the towel, get a boring, low-paying day job, and quit pretending you’re a legitimate entrepreneur or executive.
What’s that? You don’t like that idea?
You want to keep growing your business, closing more clients, expanding your income, and helping more people lead better lives?
Great, now it’s time to get real and admit that you DO need the crucial skill of public speaking in your success tool chest.
After all, many of the best options available to you for rising up the ranks in your company, making more sales, scaling your business, and increasing your profits involve public speaking.
Just look at all of these essential situations that require this skill.
- Trying to convince a company to hire your team? It requires public speaking.
- Creating authority videos on YouTube so that prospects beg you for the chance to sign-up? It requires public speaking.
- Getting paid HUGE sums to appear on stage at major industry events? It requires public speaking.
- Selling more of your products and services in front of groups (everywhere from network marketing events in your living room to financial advisor presentations in a Holiday Inn seminar room)? It requires public speaking.
Even if you just want to make a memorable toast at your friend’s wedding, or give a sincere eulogy at a relative’s funeral, you need to master the art of public speaking.
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The good news is that everyone can get better at public speaking (even if you hate it right now) and I’m going to show you how.
Today I’m known for giving incredible presentations and for my on-stage selling skills. As a result, I’m handsomely rewarded for speaking from the stage, whether it’s for a small group of fifty venture capitalists or a crowd of almost one thousand personal trainers at my annual Fitness Business Summit.
But here’s the thing. I know what it’s like to fear public speaking, talking in school, and even having conversations in social settings.
Most of my audience doesn’t know that I came to America as a fat, awkward, foreign kid who didn’t even learn English until the age of 6. They think I was just born a naturally gifted speaker.
However, like many young men, I lacked confidence in my speaking skills all through high school and my early twenties. I struggled to speak up in class. I avoided talking to girls. I didn’t have a girlfriend in high school and I didn’t get a prom date. And all of those struggles were directly related to my inability to talk to people.
Could you possibly relate to any of that?
Look, I know plenty of us build confidence through other ways, like taking up fitness or hiding behind books and excelling in school, but now is your chance to level up and learn the skill of public speaking that will bring you more opportunity than you could even imagine.
First you must stop believing that public speaking is something you have or don’t have.
Public speaking is a SKILL.
You can LEARN – and MASTER – public speaking through STUDY and PRACTICE.
Think of all the other skills you’ve had to learn in life to make it this far. Maybe you can play an instrument, or create a Profit-and-Loss sheet, or restore a ’68 Shelby Mustang (a car I once owned, by the way).
Weren’t some of those skills scary and intimidating at first?
Maybe they didn’t make sense to you right away?
But you pushed through and LEARNED because you knew you wanted the outcome that came with that skill, like making more money or being able to take pride and pleasure in your handiwork.
You just need to apply the same grit and determination to public speaking.
So start practicing! Take up every public speaking opportunity you can.
It doesn’t matter if you feel “ready” or not – just get out there and practice.
That’s what our friend, ETR’s Craig Ballantyne did. Even though he’s an introvert by nature, he’s been forcing himself to go on stage since 1999. And let me tell you, I’ve watched him evolve from a monotonous robot to a dynamic, engaging, and powerfully motivating “preacher” on-stage.
Follow Craig’s lead.
Start giving volunteering to give presentations at work. You’ll get to sharpen your skills and your team will get better results.
Start a YouTube channel and commit to daily or weekly videos. This is also a great way to start (although speaking on video does feel a little different from speaking in front of a live crowd).
Join a public speaking organization like Toastmasters. They can offer you training, and they’ll give you plenty of opportunities to test out your skills.
Whatever you do, just get lots of PRACTICE!
You can’t just read about how to be a good speaker. No tricks from any famous speaking guru will help you if you don’t put in the work and practice.
By the way, here’s a simple truth that might surprise you, but will also encourage you.
Always remember that the audience is on your side!
Whenever I ask people why they are nervous about public speaking, I always get some version of the same answer:
“I’m scared I’ll screw up.”
Folks…here’s another surprising little secret about most public speaking…
It’s actually really tough to mess up!
Because in most public speaking situations…the audience desperately WANTS you to succeed! They’re subconsciously rooting for you.
Nobody wants to sit through a boring speech or presentation, so most people will give you the benefit of the doubt and subconsciously “edit out” any mistakes or hiccups you might have.
You have to do something seriously ridiculous bad to break that pattern.
But nobody is going to care about you stuttering, or missing a PowerPoint slide, or having nervous energy.
The only thing that really can kill you in public speaking is you. Don’t let your nerves get the best of you and stop you from getting started. I guarantee the audience is not going to come after you – in fact, they’re on your side.
And by the way…
Public Speaking Nerves are a Good Thing
I’m about to do some seriously magical reframing here, so buckle in tight.
You know all those things (maybe you get them too) that people say are the awful side effects of public speaking?
I’m talking sweaty palms, shaky legs, itchy skin, blushing, nervous giggles…all the things that people dread about public speaking.
Those are all good things.
Because “nervous energy” is just ENERGY!
When you’ve got it in your body, you can use it however you want.
And when it comes to public speaking, ANY energy is better than no energy.
So when you’re speaking to a crowd and you start to feel the energy – don’t fight it! Embrace it and let it guide your presentation. Walk around if you need to. Talk with your hands.
People like speakers who are DYNAMIC, so use the energy to your advantage!
When in Doubt, Remember Your Purpose
We haven’t met yet, but I know…
You are a high-performing executive or entrepreneur.
You are on a mission to succeed in life and give your family the best of everything it desires and deserves.
That means showing up early, doing the work, and meeting your deadlines.
And just as often, it means connecting with your clients on an emotional and psychological level.
So that you can push them past their imagined limitations.
So that you can have them spread the message of your business and get you even more clients.
So that you can persuade them to change their lives for the better.
So that you can make a difference, have an impact, and make more money for your family and your financial freedom.
And one of the best ways to do all of that is to master the SKILL of public speaking.
You can do it. I believe in you.
Now get out there, practice, embrace your energy, communicate your passion, and dominate your path.