More Mispronunciations

By Don Hauptman | Sat, Dec 27, 2008 |

  

Archives: Copywriting

In an earlier installment of “The Language Perfectionist,” I presented a list of the most commonly mispronounced words, courtesy of Charles Harrington Elster, a leading expert on pronunciation. In that column, I pointed out that if you don’t pronounce words properly, your image and reputation could suffer.

That Top Ten list, however, hardly exhausted the roster of words that are frequently mangled. So I asked Charlie for a sequel. He emphasizes that the following list, like the previous one, isn’t necessarily in order of offensiveness.

  • Pronouncing the “t” in often. Say AWF-in, not AWF-tin.
  • Rhyming assuage with massage. Correct: uh-SWAYJ (rhymes with “a sage”), not uh-SWAHZH.
  • Putting a spurious “beast” in bestial. Say BES-chul, not BEES-chul or BEES-chee-ul. The word has two syllables, not three.
  • Inserting an extraneous “moment” in memento. Pronounce it muh-MEN-toh, not moh-MEN-toh.
  • Pronouncing height as if it were highth or height-th. The word rhymes with “right.”
  • Stressing the “par” instead of the “dis” in disparate. It’s DIS-puh-rit, not dis-PAR-it.
  • Putting a “he” or a “he nee” in heinous. Say HAY-nus, not HEE-nus or HEE-nee-us.
  • Finally, two pronunciation crimes often committed in courtrooms: saying “or” at the end of juror and “ant” at the end of defendant. It’s JOOR-ur, not JOOR-or and dih-FEN-dint, not dih-FEN-dant.

Charles Harrington Elster is the author of the quintessential guide, The Big Book of Beastly Mispronunciations. The current paperback second edition contains 200 new entries.

%%track {} -name {edmen-the-big-book-of-beastly-mispronunciations-book} -group {ETRbusinessskills}%%

Thanks again, Charlie. You have our GRAT-uh-tood!

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book recently published by AWAI that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]

Click to comment on this article.

Similar Articles:

Want More Success?


Sign up below for the free Early to Rise newsletter where you'll get more tips and strategies on how to achieve success in your life.


Comments

Leave a Reply

american dream success stories attachments avoiding mixed metaphors bamboo story brendan+florez brendan florez princeton building business business craig ballantyne financial independence monthly Daily Issues diet double your income elmer wheeler energy entertainment business Exercise financial independence monthly craig ballantyne goal setting guidance hollywood hollywood creative directory how to double your income insidious character internet business laura rodini lose weight make money marketing mark ford michael masterson my personal master plan example niche marketing paul lawrence Productivity product packaging promotion realestate safest stocks in the world showbusiness small business Srikumar Rao earlytorise start a business success the Internet money club Vocabulary Words website design
Join us on Facebook

Testimonials

  • Mr. Masterson,

    I just wanted to say that this article was one of the best that I have read in a long long time. Truly an Aha! moment for me. I have been thinking of the article ever since I read it. It helped me understand the last 20 years of my life. Thank you. Life-changing for me.

    Bill G.