David Cross

David CrossDavid Cross Although David hails from Blackpool, England - which is often referred to as the "Las Vegas of England" - he shunned a career in show business and instead followed a meandering career path overflowing with "life’s great experiences," working or living in over 20 countries along the way. Chef, teacher of Transcendental Meditation, guest presenter on QVC, earthquake relief volunteer, CEO of a web hosting company, marketer at a radio station and all combined with years of direct marketing, PR and sales experience for clients as diverse as health food stores, small charities and right up to multinational public companies.

David brings unique talent and experience to his role for the last six years as Senior Internet Consultant to Agora Publishing Group. Working closely with Agora’s publishers and marketers to test new ideas and marketing campaigns, Agora’s Internet revenues topped $200 million in 2007. David understands and can communicate fluently with creative "right-brain" marketers and analytical "left-brain" IT and software teams, all with equal ease. He has a proven track record for generating results and creative thinking and excels at making trouble to find new ways of making things happen!

He lives on a small farm close to Mount Hood in Oregon with his wife Cinda, a veterinarian, and their four children and a menagerie of animals (no more, please!). When not marketing or brainstorming you’ll find David following a dream of self-sufficiency for food, power and water within 10 years, tending the land and caring for the farm and animals. Not surprisingly, David is an engaging and knowledgeable speaker with many amusing anecdotes from his work and travels over the years.

Recent Articles

Are My Great Expectations Just Wonky?
by David Cross (05/09/2008)

Studies by experts such as Dr. Jakob Nielsen have shown that when software or websites "break," many users blame themselves. "It must be something I did," customers think. And then they give up on the task in hand, which, if it is spending money on your site, isn't good for you.

Make Way for Life Happens
by David Cross (04/28/2008)

Life happens - and it often gets in the way. But how many websites actually take that fact into consideration?

Is Your Client Relationship Worth a Cup of Coffee?
by David Cross (04/21/2008)

One of the great sales directors with whom I worked many years ago gave me a simple tip: "If you buy a client a cup of coffee, never, ever, ever ask for a receipt."

Loose Talk Costs
by David Cross (04/18/2008)

Loose talk in business may not be a life and death situation, but it, too, can be costly.

Make Mine a Single
by David Cross (04/15/2008)

My friend Brian forwarded me an article espousing the benefits of "double opt-in" versus "single opt-in" for people signing up for e-mail newsletters. Single opt-in requires them to sign up. Double opt-in adds an extra step...

Proving You’re Not a Spammer
by David Cross (04/11/2008)

Spammers have made life tougher for Internet marketers. Anytime you send an e-mail to a subscriber to your e-newsletter, you have to navigate a maze of spam filters and wary readers.

Don’t Wait Until You’re Great
by David Cross (04/10/2008)

The world is packed with thousands of successful people who leapt right in. People who became great because they were willing to take a risk.

When Making Sales, Pricier Is Not Always Better
by David Cross (04/03/2008)

Try out your products at different price points. Then go with the price that brings in the most customers.

If You Really Must Have a Design, (Im)Prove It
by David Cross (03/20/2008)

You may feel very strongly that your website should look a certain way. But the fact is, it doesn't matter what you think. It doesn't matter what your designer thinks, either. And it doesn't matter what your webmaster thinks. What matters is what your customers think.

Don’t Pay Your Credit Card Bill Early
by David Cross (03/12/2008)

Paying your credit card bill on time and in full is one of the best ways to stay out of debt. It's also a good way to build credit.

The Value in the Email List
by David Cross (02/20/2008)

An email list is one of the most important things a business can own. Building an email takes some work but is worth the effort.

The 3 Basics You Need to Start an E-mail Newsletter
by David Cross (09/08/2007)

Why would you want to start an e-newsletter? According to Michael Masterson, an e-newsletter is one of the best ways to make almost any business at least twice as valuable, to generate substantial cash flow, and to double or triple your profits.

A "Real Simple" Way to Get Your Customers’ Attention
by David Cross (06/29/2007)

If you have an online business, a highly effective (and free) way to attract your customers' attention is to supply information - articles about your product, service, or industry - to multiple websites.

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