Alexis Siemon

Alexis SiemonAfter graduating from Florida State University in 1997, Alexis Siemon got started in the golden age of the Internet marketing industry working agency-side where she performed everything from search engine optimization (SEO) to web analytics to media buying for several clients. She then took her expertise client-side managing SEO and pay-per-click (PPC) efforts, as well as other print and interactive marketing initiatives for companies in the financial and software industries.

In 2006, she came to Early to Rise where she currently manages SEM for 2 of the Early to Rise divisions – Investor’s Daily Edge and Total Health Breakthroughs.

Recent Articles

Fast and Cheap Banner Testing With Google AdWords
by Alexis Siemon (08/29/2008)

If you’re like most business owners just starting out with a brand-new website, you want to know the fastest and cheapest way to drive targeted traffic to it. Worried ETR readers frequently write to us with this concern. "I need traffic and sales now!" they say. "Help!"

SEO Don’t: Cloaking
by Alexis Siemon (08/04/2008)

This week, a story came to my attention that I don't hear too often. It seems there's some buzz around the real estate industry that a fairly well-known website is participating in cloaking.

A Beginner’s Guide to Local Search Marketing
by Alexis Siemon (07/18/2008)

I don't know about you, but I haven't used a phonebook in over two years. I feel a slight twinge of guilt when the new one shows up on my doorstep, because I know it's making a short trip from my front porch to the recycling bin. I started performing my searches for local goods and services online ages ago, and I haven't looked back since.

SEO Don’t: Using Fancy Flash Designs for Your Site
by Alexis Siemon (07/07/2008)

If your designer or Web development firm suggests a cool Flash design, resist the temptation and say no.

SEO Don’ts: Critical Site Content as Images
by Alexis Siemon (06/19/2008)

When developing your website, it's easy to get swept away by some of the gorgeous creations your Web designer proposes. But while they may look great, it's important to make sure that none of those images contain critical information or content. The reason is because the search engines cannot "read" any copy that is in an image.

7 Ways to Improve Your PPC Campaign
by Alexis Siemon (06/13/2008)

Whether you're experienced in PPC advertising or just getting ready to launch your first campaign, there are several performance-boosting strategies I want to let you in on today.

SEO Don’ts: Keyword-Stuffing Your Home Page
by Alexis Siemon (06/02/2008)

One of the very first steps toward optimizing your website for killer search engine rankings is choosing the right keywords. But it's easy to get carried away and start "keyword stuffing" - and that's a big no-no.

SEO Don’ts: Using Hidden Text
by Alexis Siemon (05/12/2008)

One thing you should avoid when optimizing your site for the search engines is hidden text.

What’s More Important Than Your Search Engine Ranking?
by Alexis Siemon (05/07/2008)

Yes, rankings are important for getting your website noticed for targeted keywords and search phrases. But that's only the beginning...

Linking Best Practices: Beware of Bad Neighborhoods
by Alexis Siemon (04/04/2008)

To a new website owner, that kind of offer can seem irresistible. The idea of all those submissions, all that potential website traffic, and all that potential new business, for a relatively low price, can sound like a great deal.

Optimizing for Universal Search
by Alexis Siemon (03/11/2008)

Universal search - more chances to have your website content ranking high in Google so you can general more traffic to your website.

How to Get Search Engines to Love Your Site with Social Media
by Alexis Siemon (03/01/2008)

Today, I'll talk about one technique on how to use social media for building links to your website.

How a Google AdWords Campaign Can Help You Rev Up Your Sales
by Alexis Siemon (01/05/2008)

You'd been hearing all about how great Google AdWords is for driving traffic to a business's website, and you were finally ready to get in on the action.

3 Places You Should Use Keywords but Probably Don’t
by Alexis Siemon (10/31/2007)

Today I’m going to give you three of the most important areas of your site to use keywords if you want those coveted rankings.

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