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Internet Marketing Glossary
Most Common Internet Marketing Terms
Ad Position
Ad Swapping
Ad, Banner
Ad, Button
Ad Network
Ad, Pop-Up
Ad, Skyscraper
Advertorial
AdWords (Google)
Affiliate Program/Affiliate Marketing
Alexa Ranking
Announcement List
Attrition rate
Autoresponder
Backlink
Bandwidth
Banners, general
Benefit (in ad copy)
Bid
Big Idea
Blog
Bot
Branding
Break Even Point (BEP)
Click Fraud
Click-Through Rate (CTR)
Cloaking
Cookie
Copy
Cost-per-Acquisition (CPA)
Cost-per-Click (CPC
)
Cost-per-Lead (CPL)
CPM (Cost per thousand)
Co-Registration (Co-Reg)
Data mining
Dedicated Email Promotion (also Stand Alone Email Promotion)
Direct response
Discussion List
Domain
Dynamic Pages
E-book
Ecommerce
Email Newsletter
Email Subscriber List
E-Newsletter Sponsorship
E-Zine
File (see also “List”)
Flash
Flat Fee Search Engine
Floater ad (or Hover ad)
Forum
Frame
GoogleBase
Guerilla Marketing
Headline
Hierarchy
Hits
HTML
Infomarketing
In-House Email Subscriber List
Interactive Marketing Unit (IMU)
Internet Service Provider
IP Address
ISP
JavaScript
Joint Venture (JV)
Keyword
Landing Page
Lead gen
Life Time Value (LTV)
Link Library
List (see also “File”)
List segmentation
List shrinkage
Market Niche
Mini Website
Opt-In Page
Opt-In Subscriber
Output Device
Overhead
PageRank
Page Views
Pay-Per-Click (PPC)
Premium
Reciprocal Link
Redirect
Really Simple Syndication (RSS)
Remnant inventory
Retention rate
Return on Investment (ROI)
Screenshot
Search Engine
Search Engine Directory
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Search Query
Search Results Page
Search-Engine Spiders
Site Indexing
Sitemaps
Spammer
Static Pages
Sub-Domain
Thank You Page
Traffic
URL
Viral marketing
Visitors
Visits
Web Analytics
Web Host
Webcrawler
Webmaster
Whitepaper
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