Locution
Archives: Copywriting
A “locution” (loh-KYOO-shun) – from the Latin for “to speak” – is a style of verbal expression, a word or phrase that particular people use in particular situations.
Example (as used by Don Hauptman today): “Although the English language offers us a remarkably wide choice of words, some concepts are better expressed in other languages, especially when no precise equivalent exists in English. In addition, an imported locution is often more concise and stylistically superior.”
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