It Ain’t No Sin to Use Bad Grammar
Archives: Copywriting
Depending on your product and your target audience, using improper English in your sales copy may make it work better.
The trick is to really know your prospect. Actually picture him or her in your head. Then pretend you’re having chat with that person while you write. A “conversation” with a retired Midwestern farmer, for example, will be much more informal than one with an established businessman.
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