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5 Ways to Make Your Meetings More Productive

Wednesday, November 4th, 2009

1. Start on time.

2. If there’s someone with a reputation for tardiness without whom the meeting can’t take place, schedule a briefing with him 15 minutes beforehand. If he gets there on time, use that 15 minutes to discuss the big issues. If he’s 15 minutes late, he won’t hold things up.

3. Distribute a short agenda to all participants the day before the meeting.

4. Set and enforce a strict time limit for each agenda item. Discussion should end when a specific action has been determined, written down, and assigned.

5. Every five or six meetings, ask for suggestions to improve the way you’re running the proceedings.
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Have You Done That One Great Thing? NO? What Are You Waiting For?

Wednesday, November 4th, 2009

Time passes so damn quickly. And as you get older, it speeds up so much that, if you don’t do something about it, your life will take place without including the person who’s buried deep inside you.

You know the person I mean. The dreamer. The bright, starry-eyed optimist who was once in charge of your body and soul.

I have wanted to be a writer since I was six years old. It was my father who first encouraged me. After reading a poem I wrote called “How Do I Know the World Is Real?” (Can you believe I can still remember it? Cripes, I can still recite it!), he told me I had a special talent. And that if I nurtured it, I could be a great writer some day.
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Today’s Words That Work: Aplomb

Wednesday, November 4th, 2009

Aplomb (uh-PLOM) — from a French phrase meaning “balanced” — is imperturbable self-assurance. (It literally means “on the plumb line.”)

Example (as used by Peter Fogel today): “But though my friend has proven that you don’t need high self-esteem to be an effective speaker (or a successful entrepreneur) — he’s also shown that you need to be able to present your material with aplomb and conviction.”

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Who Do You Work For?

Wednesday, November 4th, 2009

As a development manager for a real-estate project I consult with, SB takes direction from three people: a profit-center manager, a project manager, and me. Most of the time, our advice and recommendations work together. Sometimes, however, we disagree. And when we do, it throws SB into a frenzy.

SB complains about getting mixed messages… being confused… being overworked. At the same time, he does a very good job on the work he understands. The people who work directly for him are happy with his leadership. And the results are almost always excellent.

SB’s mistake is in not understanding who he really works for: his customers. Every dollar the business earns comes from them. Their money funds his paychecks, the paychecks of his bosses, and the paychecks of the people who work under him.

By focusing on what is best for his customers, he can reduce the amount of confusion and conflict he experiences by having three supervisors.

Are you in a similar situation? Are you getting conflicting advice from the people you work for? You can usually determine the right thing to do by understanding what would be best for your customers. (Which decision will improve the service they get? Which one will make their buying experience easier, faster, and more rewarding?)

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Today’s Words That Work: Cognizant

Tuesday, November 3rd, 2009

To be cognizant (KOG-nuh-zunt) — from the Latin for “to learn” — is to be fully aware.

Example (as used by Rich Schefren today): “Your job right now is to become cognizant of what you need to know to achieve your main goal.”

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To Encourage Learning, Reward Both Success and Failure

Tuesday, November 3rd, 2009

It’s tempting to give a promising employee more freedom than he can realistically handle. It may seem like a good way to boost his self-esteem. But if you do and he screws up, whose fault is it? Yours.

So, yes, praise your employees for good work and goals met. But also praise mistakes that were “smart” tries.

Not always easy to do.

The trick is to define the employee’s limits beforehand. That way, you are much less likely to face disappointment. And if and when you do, you will feel as if the failure was your responsibility as much as anyone else’s. If you feel that way, it will be easy to say, “Nice try.”
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Effectiveness Is Not Inborn

Tuesday, November 3rd, 2009

Just as each and every one of us had to learn to tie our shoelaces, no one was born knowing how to be a successful entrepreneur.

Every entrepreneur had to learn how to be effective at what he was trying to accomplish — and practice being effective until it became a habit.

I don’t talk about it much, but before I opened my chain of hypnosis centers, I traveled all over the world, learning from the best neuro-linguistic programming (NLP) and hypnosis teachers. I was certified in NLP by Richard Bandler himself, the creator of NLP. I studied with Robert Dilts, Michael Hall, and every other big name out there. (more…)

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Lost at Work? Don’t Be Afraid to Ask for Directions

Tuesday, November 3rd, 2009

Like the stereotypical male who won’t ask for directions when lost, many workers clam up when they get stuck on a job.

It’s an avoidable mistake.

Getting a hand from others is an important part of being a member of any team. You’ll be better off if you mention your difficulty to a colleague. Chances are good that either of two things will happen:

1. He’ll offer a helpful hint to get you back on track.

2. Just talking about the obstacle will get you moving in the right direction.

Don’t be ashamed or afraid to ask for help from your mates. Taking a small amount of time to refocus is likely to save you a lot of time in the long run.
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Today’s Words That Work: Pergola

Monday, November 2nd, 2009

A Pergola (PUR-guh-luh) — from the Italian for “arbor” — is an open lattice structure, usually covered with roses or other climbing plants, that forms a decorative, shaded passageway.

Example (as used by Michael Masterson today): “[This] savvy marketer spent the money to build an 8-foot stucco wall around the property… And he created a very elaborate entrance with pillars, pergolas, and arches.”

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Don’t Leave Home Without It?

Monday, November 2nd, 2009

Credit card companies were given 15 months to clean up their act and eliminate unfair and predatory practices. But they’ve taken that time to speed up the process of screwing over consumers. Interest rates, already high, are up an average of 20 percent industry-wide. Even customers who pay on time are seeing higher rates.

That was not unexpected. And it shouldn’t be affecting you, if you’ve been following my advice all these years.

Here’s the deal:

If it’s going to be worth less after you buy it, or if you’ll have forgotten all about it by this time next year, pay cash. That includes stereos, vacations, dinners out, clothes… you get the idea.

Use credit only for things that are going to appreciate in value — such things as houses, investments, or an income-producing side business.

This goes back to the one way you can possibly hope to become wealthy: Earn more than you spend. Then save and invest the rest. You won’t get rich with debts and liabilities hanging over your head.
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A Word To Use Next Time You Get a Chance

Friday, October 30th, 2009

I learned a lovely word today: MacGuffin. A MacGuffin is an irrelevant interest grabber — a story whose purpose is to draw attention to itself and away from something else.

It comes from a plot device invented by Alfred Hitchcock. He borrowed it from a shaggy-dog story that goes something like this:

A couple, riding in an English train, notice a tall man carrying a large, odd-looking package. They ask him what it contains. Instead of telling them to mind their own business, he says, “A MacGuffin.” (more…)

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My Heart Went Out to Her… and Then Came Back!

Friday, October 30th, 2009

Profiled in The Wall Street Journal the other day: A single mother, hit hard by the recession. She can barely keep a roof over her family’s head. Her salary was cut by 60 percent. And buying even the basics is a struggle. A story we’ve heard again and again.

“How sad,” I thought to myself, as I read the article. “How can somebody possibly be expected to live on … $150,000 a year? Wait! What?”

That’s right. This woman, a Hollywood realtor, is bitching about making more than 95 percent of Americans. (more…)

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What To Do When a Customer Says “No”

Friday, October 30th, 2009

When a customer says “no” to your sales pitch, ask him why. (more…)

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A Concatenation of Confusables

Friday, October 30th, 2009

In my reading, I frequently encounter misused and confused words. Here are five recent sightings, most from major newspapers:

  • “Anyone who passes even feint praise on anything containing Adam Sandler…”

The writer means faint praise — not very much. A feint is a deceptive or diversionary action. (more…)

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Happiness

Thursday, October 29th, 2009

We seek it here, we seek it there. We seek happiness everywhere.

Yet it eludes us. All of our activities — our pursuit of fame and fortune, our quest for meaningful relationships, our drive to build or change things — are directed searches for this ephemeral state. We get there, but we can never heave a lasting sigh of relief because the feeling is gone almost immediately. (more…)

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Make a Strong Impression by Being Last

Thursday, October 29th, 2009

When you are going to be interviewed for a job, try to be the last one they see.

Studies show, and my experience confirms, that the people who do best in multiple interviews are those who are first or last. And that’s regardless of how good they actually are. (more…)

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Go After Your Goals… Like a Shark

Thursday, October 29th, 2009

Sharks are said to be the most efficient eating machines on the planet. They are perfectly equipped to hunt and kill. The shape of their bodies… the way they propel themselves through the water… the sensitivity of their hearing and smell… and the construction of their jaws. (more…)

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Angst

Thursday, October 29th, 2009

Angst (ENGK-stuh) — from the German — is a feeling of dread or anxiety.

Example (as used by Dr. Srikumar Rao today): “If happiness is our nature, why do we not experience it more often? Why are our lives filled with angst and sorrow?”

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Marketing Tip: The “Eureka” Moment

Wednesday, October 28th, 2009

When writing or reviewing long marketing copy, you’ve got to get to the point where you find yourself thinking, “Yes! This is good! This is really, really good!”

I call it the Eureka Moment. (more…)

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Asseverate

Wednesday, October 28th, 2009

To asseverate (uh-SEV-uh-rate) — from the Latin for “spoken in earnest” — is to emphatically declare. (more…)

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Go for It!

Tuesday, October 27th, 2009

It’s a serious mistake to allow yourself to get caught up in the “what-if” and “how-to” trap before taking action. The reality is that no one can ever hope to know all the problems in advance, let alone all the solutions. (more…)

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The Cow in the Ditch

Tuesday, October 27th, 2009

What do you do when you see a cow in a ditch?

Well, first, you get it out. Next, you figure out how it got there in the first place. Then, you make darn sure it doesn’t fall into the ditch again. (more…)

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What’s the Government’s Job Again?

Tuesday, October 27th, 2009
  • In Charleston, West Virginia, the tap water is toxic. Bathwater burns sensitive skin. Drinking water takes enamel off teeth. The water has concentrations of arsenic, barium, lead, manganese, and other chemicals that cause cancer, damage kidneys, and wreck the nervous system. The cause? Illegal amounts of these pollutants being pumped into the ground by local coalmines. And what did state regulators do about it? Nada. (more…)
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Minatory

Tuesday, October 27th, 2009

Minatory (MIN-uh-taw-ree) — from the Latin for “to threaten” — means menacing or ominous. (more…)

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The Junkie’s Secret

Monday, October 26th, 2009

As a teenager, I had the impulses of a junkyard dog. If someone looked at me the “wrong” way, I started barking. This resulted in many scraps — most of them with bigger and more skillful fighters. I managed to “win” a great many of them, however, because I was able to tap into something inside me that fueled my aggression. (more…)

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Know What You Want to Accomplish Before Every Meeting

Monday, October 26th, 2009

JSN was one of the best negotiators I ever worked with.

How did he do it? He took the time to prepare for every business meeting.

He thought out what he wanted to accomplish during the meeting. He considered every possible obstacle that might come up, and figured out how he would respond, jotting down notes on an index card. (more…)

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Keep Your Business Strong by Eliminating the Weak End of Your Product Line

Monday, October 26th, 2009

If you want to increase profits, trim low-profit-margin items from your product line.

They are probably eating up limited and valuable resources that could be better used elsewhere. (more…)

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Degenerate

Monday, October 26th, 2009

A degenerate (dih-JEN-uh-rit) — from the Latin for “to decline” — is a person who has lost the moral and ethical qualities considered to be normal or desirable. (more…)

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Where Do I Find a Mentor?

Friday, October 23rd, 2009

ETR reader Kendra Pearsall is eager to find a mentor and/or business partner. But she works at home, alone. “How do I find someone to work with?” she asks.

Kendra, there are plenty of ways to do it. The most important thing to know is this: Don’t look for a “forever” business partner like you would look for a spouse. Look, instead, for people you can partner with for specific projects — people who have expertise in areas where you are weak. (more…)

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A Green Christmas?

Friday, October 23rd, 2009

Retailers aren’t looking forward to the holidays. Analysts predict sales will be flat, about the same as last year. Last year was bad — the biggest decline in Christmas shopping since 1970. But, once again, I think the analysts are going to be wrong. I think sales will be worse this year. (more…)

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