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The Power of a Team Meeting

Monday, December 8th, 2008

Meetings get a bad rap. But if you think your company would be better off without them, you may want to reconsider.

ETR has a company-wide team meeting every Wednesday. It takes 30 minutes, and it’s a chance for all employees to share the projects they’re doing and the results they’re seeing.

“This is a great opportunity to spark ideas in your teammates,” MaryEllen Tribby says. “Maybe the Google AdWords project Alexis is working on could dovetail nicely with Edwin’s project. Or maybe Cecily’s media buying experiences can help Nicole save money on her own marketing expenses.”

Team meetings are not only good for the company as a whole, they’re good for individual employees.

“As the company grows,” MaryEllen says, “sometimes the only chance you’ll have to get some face-time with your boss is during those meetings. If you express interest in the projects you’re working on, and discuss the results you’re seeing, you could be showing your boss just how valuable you are.”

So don’t roll your eyes the next time you look at your calendar and see you have a company meeting scheduled. Instead, think about what you’re working on. How it can benefit the team. How it can showcase your hard work.

As MaryEllen says, “This is your chance to shine.”

[Ed. Note: What do you think of team meetings? Are they valuable or not? Let us know right here.]

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When “Tomorrow” Is One Day Too Late

Friday, November 14th, 2008

“It’s funny,” I commented to Peggy. “We have a security system for the Maine summer cabin, but nothing here in Florida where we LIVE.”

“Yeah, you’re right. We should really do something about that.”

“Yeah, we really should.”

That was three months ago.

Now flash-forward to a few weeks ago. I was checking into a Baltimore hotel for an important business conference when my cellphone lit up. It was Peggy. Odd, I thought. She knows I’m busy right now.

“Charlie…” My wife was in tears. “Charlie, we’ve been robbed.”

“I’ll be on the next flight home,” I said.

Since then, we’ve both wasted days and days recovering from the theft. Police reports. Insurance reports. Searching for old receipts. House and car locks and keys changed. Alerts on bank and credit accounts. Buying replacement electronics.

Insurance will cover the physical losses, but the emotional and productivity losses can never be reclaimed.

Some things seem important enough to act on only after it’s too late to do so.

“I really should do that some time soon” turns into “I really wish I’d taken care of that when I had the chance.”

I don’t want you to make the same mistake I made and end up with BIG regrets for failing to take SIMPLE actions. I want you and every Early to Riser to take a few steps that could make a major positive difference in your future. And I want you to do it today.

For Your Personal Life

  • Do you have a lawyer? A will? A living will? What would happen if you got hit by a truck at lunch today?

Maybe you consider yourself too young to be worried about such things. Maybe you don’t have much money (certainly not anything that you’d consider an “estate”). Doesn’t matter. Just because you’re not a millionaire is no reason to think you don’t need to have a serious sit-down with a capable attorney. Find a good lawyer and set up a meeting to discuss these important issues.

Sure, you can draw up the basic documents online for 50 bucks. But I think it’s worth spending a couple of hundred dollars – maybe even a thousand – to get good advice and professionally prepared documents at least one time in your life. Your spouse, children, or next-of-kin may thank you for it one day. And the peace of mind you’ll have knowing that your “papers are in order” is something that’s hard to overestimate.

  • Have your life insurance and disability insurance kept up with your lifestyle?

One of the keys to building wealth is to NOT increase spending while you ARE increasing your income.

But that doesn’t stop many people from acquiring more expensive homes, cars, and other toys as they start earning more money. If that’s what you’ve been doing, think about it: If you were seriously injured (or worse) tomorrow, would you be leaving your family with a financial nightmare to clean up? You really have two options. Start downsizing to the level where you really belong… or make sure you’re adequately covered in the event of disaster. Do one, do the other, just don’t do nothing.

  • When did you last back up your computer files?

So many of us now have a huge part of our “lives” stored on a fragile magnetic strip spinning around at 7,200 RPM. Important documents. Financial records. Treasured photos. Key contact information. Future travel plans and receipts. And it all can be gone in an instant and with no warning.

If your computer fatally crashed a minute from now, how many hours/days/weeks would it take you to recover? Some information could be gone forever. The alternative is to spend a few minutes now – and on a regularly scheduled basis going forward – copying your information to a DVD and storing it in a separate safe place.

  • Do you have key papers (or copies) in a safe-deposit box?

Should you ever have a serious house fire, you’re going to be faced with a world of problems. (It happened years ago to Peggy, and it still haunts her). Finding your insurance papers, your mortgage, and your birth certificate – so you can start rebuilding your identity and your life – shouldn’t be among those problems. Renting a safe-deposit box could be the best $35 a year you’ll ever spend.

  • When was the last time you got your car checked out? What about your furnace and plumbing?

Waiting until stuff falls apart or breaks down is for losers. Take your car in for service on a regular basis. Get the tires rotated, belts checked, fluids refilled. Join AAA. (With all the electronics and computers under the hood of a car these days, you’re not going to be able to fix anything yourself on the side of the road.) Have your oil burner serviced well before winter, and your A/C serviced well before summer. You get the idea. But get these things scheduled on your calendar now.

For Your Social Life

  • Write a personal card or letter to an old friend to say something that you’ve been thinking about for years.

Maybe you made a mistake that’s been haunting you. Or you never got around to that “thank you.” So you have a choice. A lifetime of nagging regret (if it’s lasted this long, it ain’t going away) – or taking a moment now to deal with it.

Quick story. When I was 16, my neighborhood pal Chris woke up to discover his father had died. It was on a Friday morning. Over the weekend, I watched through my window as their family gathered and mourned. I didn’t know what to say, so I didn’t say anything. My parents and I had planned to go to the wake on Sunday afternoon, but didn’t (for reasons I can’t recall). As the weeks passed, I started running into Chris again, but still said nothing. Years passed and we went our separate ways. But it always bothered me.

Last year, I reconnected with Chris over the Internet. We chatted for a few months. Finally, I wrote to tell him how sorry I was that I’d never said anything about his father’s death. “Don’t feel bad,” he said. “I was the one who went into hiding. I was the one who never talked about it. I don’t remember anything about you not ‘being there’ for me.”

So I’d suffered years of guilt for no reason, when a few kind words at the right time, or a quick note even a month or a year later, could have avoided it.

For Your Health

  • Make appointments for complete examinations with your doctor and dentist. That includes getting a full blood workup.

Sure, a preventative trip to the doctor or dentist can seem like something of a time (and money) waster. But what you don’t know CAN hurt you. Putting off making these appointments is just plain dumb, and an invitation to something much worse than “a little discomfort” down the road.

  • Throw out all your junk food right now.

Go into your kitchen and dump out the candy, the carbs, the tempting junk you know you should NOT be eating. Put it all in the trash. Enjoy the “bad” stuff a few times a year (pumpkin pie, eggnog) – but otherwise, out of sight, out of mind.

  • If you’re not already working out, start a fitness regimen today. As Craig Ballantyne has pointed out in these pages, even doing ONE small thing more than you do right now can help you become healthier. Search the ETR archives and you’ll find plenty of additional great advice on starting an exercise program.
  • Better yet, ETR’s “sister” publication, Total Health Breakthroughs, gives out some of the most powerful, useful, and actionable health-improvement ideas available anywhere. The newsletter is published twice a week, and it’s free. If you don’t already get it, sign up here – it takes about 30 seconds.

For Your Wealth

  • With the stock market in the tank, IRAs and 401(k)s in trouble, employers laying off hundreds of thousands, and the government going broke, who can you rely on these days?

Yourself. That’s right – you and only you.

But there is good news. It’s NEVER made more sense to (at the very least) LOOK INTO starting your own online business. In fact, it’s almost insane NOT to do it. Getting started online is ultra cheap. You don’t need to rent a store, hire staff, manufacture products, or deal with 99 percent of the reasons you probably think you can’t do it (because it’s too complicated/expensive/time-consuming/etc.).

I spent Sunday through Wednesday of this week with about 200 Early to Risers who now know that “starting a business is impossible” is no longer the case. At our Bootcamp, they told me they are taking personal control of their lives because they know that being passive at this time in history is pretty much like saying “Okay, so the country is going broke and my future is up in the air. But I’m just going to sit here and hope for the best.”

Get going now. Check the ETR archives for tons of idea on starting an Internet business. Better yet, get the best and latest ideas hand-delivered to your living room with our Bootcamp DVD set, on sale for the next 2 days only.

Listen, I don’t want to brag or boast. But when I walked out of Bootcamp on Wednesday afternoon, I had a tough time leaving the hotel because so many of the attendees were stopping me to thank me, over and over. More than one mentioned specific sessions that they said “will change my life.” Check out the Bootcamp DVD set and I think you will have the same experience.

  • And finally, to help manage and grow your existing portfolio, check into another one of our “sister” publications, Investor’s Daily Edge. You’ll find some of the best advice on making it through these rough times from the nation’s leading investment advisors. IDE is worth a fortune, but you can get it at no charge right here.

So there you have it. A baker’s dozen of actions you can take right now to avoid a future of regrets.

One final thing…

Don’t close this page and save it for “later.”

Print it out right now. Start checking off each item right now. Set a deadline for yourself – a week… a few days… better yet, today – by which time you’ll have taken at least a first step on each one.

And keep in mind the words of author Og Mandino…

“I will act now. I will act now. I will act now. Henceforth, I will repeat these words each hour, each day, every day, until the words become as much a habit as my breathing, and the action which follows becomes as instinctive as the blinking of my eyelids. With these words I can condition my mind to perform every action necessary for my success. I will act now. I will repeat these words again and again and again. I will walk where failures fear to walk. I will work when failures seek rest. I will act now for now is all I have. Tomorrow is the day reserved for the labor of the lazy. I am not lazy. Tomorrow is the day when the failure will succeed. I am not a failure. I will act now. Success will not wait. If I delay, success will become wed to another and lost to me forever. This is the time. This is the place. I am the person.”

And oh yes, one more thing I almost forgot.

Get a home security system! And do it now!

[Ed. Note: Take a positive step toward building your wealth today. Sign up for ETR's 2008 Info-Marketing Bootcamp DVD Library, and you'll get over $1 million worth of concrete, actionable advice that can help you get an online business up and running. Don't delay - the price goes up $200 after tomorrow.]

 

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5 Simple Steps to Staying Focused on Your Goals

Saturday, November 8th, 2008

About eight years ago, I started noticing that other people seemed to be having more fun than I was. And I realized that if I wanted more fun in my life, it was up to me to do something about it.

One thing I did to introduce more fun into my life was to take up golf. I felt it was a natural fit for me. I love the outdoors, I enjoy watching golf on TV, and I consider myself a natural athlete.

If you know me at all, you know I don’t believe in half measures. I applied the same vigor to this new hobby as I apply to my business goals. My action plan included scheduling and taking golf lessons, keeping a journal of swing tips, and buying almost every training aid as soon as I saw it promoted on The Golf Channel.

In the end… after more than 100 golf lessons and with 400+ pages of golf notes and a closet full of training aids… my scores have definitely improved. I don’t think they’ll ever be as good as I would like – still, embarking on my “learn to play golf” goal has yielded many benefits: a mountain of fun memories, new friends, and great experiences. Golf remains an enjoyable challenge.

I’m not telling you this to try to convince you to take up golf. But I do want to encourage you to take action on whatever goals you have set for yourself. Acquiring any kind of knowledge is worthwhile. Yet, that knowledge is absolutely worthless unless you use it to develop a plan, take action, and channel that action into success.

A good approach is to use the following formula:

  1. Dedicate 25 percent of your allotted time to studying.
  2. Dedicate 25 percent of your allotted time to observing.
  3. Dedicate 50 percent of your allotted time to DOING!

And I think you’ll find that the DOING part of the formula is integral to the studying and observing.

In my case, it was easy to assign 50 percent of my time to DOING by taking golf lessons, practicing my swing on the driving range, and practicing chips and putts around the greens. But if I hadn’t dedicated the other half of my time to making notes, thinking and visualizing my game, and observing proper course management, I wouldn’t have gotten much better.

All three elements linked together. I needed all three to be successful. It will be the same for you and the goals you set for yourself.

When you are dedicating yourself to achieving a specific goal, you must promise yourself to use the time you’ve blocked off for it ONLY for working toward that goal. Avoid mental and physical distractions. If, for example, you start thinking about your job, family, friends, or the party you’re hosting next weekend during the block of time you’ve scheduled for learning golf, you’re stealing time from your goal.

It’s easy to let your mind wander away from what you should be focused on doing. In fact, studies have shown that the mind wanders every chance it gets. This has probably happened to you many times. For instance, you could be reading an important financial report and suddenly find yourself thinking about an unpleasant encounter you had earlier in the day.

What to do? Take charge of your brain. After all, it is YOUR brain!

Here are five techniques I have used to get my mind back on track whenever I find it wandering away from the task at hand:

• Check your emotions.

If I’m stewing about something unrelated to what I’m supposed to be working on, I remind myself that “emotions have no cash value.” And I refocus.

• Let it go.

If I’ve done my part and the ball is now in someone else’s court, I remind myself that there’s nothing I can do about it at the moment. And I refocus.

• Take a breather.

To refresh my mind, I take a quick break. Even stopping to get a glass of juice helps me refocus my attention where it should be.

• Keep a notepad handy.

If the distracting thought that pops into my head could be useful – maybe an idea for a solution to a client’s problem – I write myself a note and refocus. That way, I know I won’t forget that idea. I’ll get back to it later, AFTER I’ve finished what I’m doing.

• Reschedule.

When I’m tired my mind tends to wander even more. In that case, unless I am on a tight deadline, I reschedule what I’m working on.

It is far more productive to stay focused on the work you are doing WHILE you are doing it. Although studies suggest that 30 to 40 percent of the time most people don’t really think about what they’re doing, YOU can be different. It takes practice and willingness to discipline yourself to be “in the here and now.” But it is worth it.

[Ed. Note: The only way to achieve success - no matter what you're trying to accomplish - is to take action. Learn 3 powerful but surprisingly simple success strategies from success expert and mentor to billionaires Bob Cox right here.

Bob can also give you the "insider secrets" that helped four Average Joes become billionaires. Best of all, you can master these billionaire success techniques in just 30 days. Learn more here.]

 

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Tracking Your Success: Why You Should Keep a Daily Journal

Monday, October 20th, 2008

It may seem a self-centered pastime, but keeping a journal is actually an excellent goal-setting tool. It can help you figure out a direction for your life, and then guide you where you want to go.

A journal you use for that purpose – recording, revising, and recommitting yourself to your goals – becomes a log of your successes, observations, achievements, problem-solving skills, and best ideas that you can refer back to again and again. But you can also include less serious subjects.

In my earlier years, I kept journals sporadically, usually when traveling or involved in some interesting project. I kept a journal for two years when I lived in Africa teaching English and philosophy at the University of Chad. I kept a journal twice during summer vacations – once in the French countryside and another time in Rome.

But when I started writing ETR, about 10 years ago, I began keeping a journal every day. I have done so pretty much nonstop since then.

Before my thumbs became arthritic, I wrote my journals in a book with a fountain pen. Now I do it on my computer. I liked the feel of writing out my words. And I drew illustrations, indulging my artistic fantasies. I can’t do that anymore, but I can import illustrations from the Internet.

I use my journal to get my day started. As a writer, I face the same blank page/screen every writer faces each morning. Rather than wait for the proverbial flash of inspiration, I begin by opening up yesterday’s journal entry, reading it, and using it as a springboard for the writing I will do that day.

My first effort is a sort of obsessive-compulsive account of the hours that have passed since yesterday’s journal entry: what I’ve eaten, what exercise I’ve done, what work I’ve done, etc. This is not meant for anyone else to read. (I’d be embarrassed if anyone did read it.) It serves to rev up my idling mind and limber up my fingers. I spend five minutes doing this, which is usually enough.

Next, I edit something that I wrote the day before. Often, it’s a poem or short story. But sometimes it’s an essay for ETR. This requires a bit more mental acuity. After a half-hour of that, I can feel the creative engine kicking into third gear.

Then I start my real writing. Fiction or non-fiction, this is the most important part of my writing day.

My journal is also the place where I track my health information – my weight, my blood-sugar levels, my doctors’ appointments and results – as well as the progress I’ve made on other goals in business and my personal life.

I used to keep my goals, objectives, and daily task list separately on a notepad. This past year, I’ve begun to include them in my journal, and that has worked out very well.  

My sister A, who is an art director for theater and film, e-mails her family copies of her daily journal when she is on set. These are filled with photos and comments about her unusual life. I’ve never used my journal as a communication tool, but I can see from her example how it could be done.

To me, a journal should be like your house. It should be filled with interesting things that reflect the person you are. I hate houses that are designed by professional decorators. You walk through them and they all look the same. You know the people who own them, but you can find no evidence of their personalities where they live.

Keeping a journal can help you change your life. As I said, it can help you do better work, achieve your goals, communicate with friends and family, and get your working day moving. And it’s a terrific way to leave behind a record of who you were and what you were doing during your voyage through life.

If you are keeping a journal or thinking about starting one, here are three ways to make that journal work for you.

3 Powerful Ways to Benefit From Your Journal

1. Keep track of your goals.

Every month, I consult my list of yearly goals and create a list of monthly objectives. I keep both my yearly goals and monthly objectives on notepaper – a throwback to my handwritten days. But then, based on my monthly objectives, I put together my weekly and daily task lists – and those are input directly into my journal.

I highlight my priorities on my daily task list in yellow, and try to accomplish them all early in the day. And as I complete each task, I change its color from red to black on screen (the equivalent of scratching it out). This is a technique I’d recommend to you. The point is to give yourself a little psychological reward for completing your work.

At the end of each day, I note which tasks I’ve completed and which I’ve failed to complete. I also note how long it took me to complete each task. This helps me get better at estimating time commitments in the future.

The goal-setting aspect of my journal has become the most productive part. It may not always be the most fun, but it’s critical to the success of my long-term plans.

2. Stay creative and keep your writing fresh.

Writing in your journal every morning gets and keeps your creative juices flowing. You can record ideas for new products or services… draft memos to your team or letters to colleagues… jot down outlines for books you want to write… even practice your copywriting.

Copywriter John Forde recommends writing three pages of sales copy a day. He says it will keep your imagination in top form. I believe he’s right.

3. Remember things you’ve learned, books you’ve read, and observations you’ve made.

We all have great thoughts now and then. And what do we do with those thoughts? Scribble them on scraps of paper and then lose them, right? Nowadays, whenever I get a good idea, I make note of it by entering it in my journal and putting NTS (note to self) in front of it, highlighted in yellow. It is easy to spot these highlighted entries, so I can be sure they will be put on my goal list and not forgotten about (like so many of my good ideas were before I kept a journal).

I also record interesting facts and figures from my reading. (I make it a point to locate at least one useful fact or idea in every newspaper or magazine or business book that I read.) And I use my journal to list recommendations that I read or hear about: a new wine to try, a new book, a new CD from a favorite singer, a new restaurant, an exotic destination that I want to travel to.

It’s amazing how much good stuff you can accumulate once you get into the habit of putting things that interest you into your journal and highlighting them for future use.

So those are three important benefits of keeping a journal – but there are many more. A journal can also be a place to:

• record snippets of conversations that you can use later when writing your next (or first) novel or screenplay

• list reasons why you deserve a big salary increase (or reasons why you shouldn’t be let go during your company’s upcoming layoffs)

• identify all your assets and their locations, so your spouse or children can get to them in an emergency

• index your favorite recipes, quotations, images, etc.

• record the good deeds you’ve done and the blessings you’ve received

Keeping a journal takes about 5 to 30 minutes a day – well worth it when you consider the payoff: It will help you make better plans and accomplish more with your time.

And when you get much older, a journal can give you an unexpected bonus: hours and hours of fun, reminiscing about your rich, rewarding, productive life.

[Ed. Note: Sometimes the most powerful success tools are surprisingly simple. Case in point: keeping a journal, as Michael Masterson recommends. You can find three other super-simple but massively powerful goal-setting tools right here.]

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Does Watching Less TV Make You Richer?

Friday, October 17th, 2008

Michael Masterson has been telling you for years to give up the boob tube. And now it seems that there’s a direct link between the number of hours of TV you watch… and how much money you make.

The average American watches almost 32 hours of TV each week. (That’s according to a Nielsen Company report from July 2008.) But the super-rich in the U.S. – those men and women who make $250,000 or more per year – watch only 17.8 hours. (That’s according to the 2008 Affluent Survey by Ipsos Mendelsohn.)

Now watching less TV may not directly make you richer… But if you cut back on just one hour of TV a day… and spend that hour brainstorming product ideas… or fine-tuning your pay-per-click ads… or learning how to optimize your website… or searching for a better job… or coming up with ideas to help improve your company’s bottom line…

You could be on your way to a quarter-million-dollar income, too.

(Source: MMRSurveys.com, Nielsen.com)

[Ed. Note: Break your TV habit for good... and jumpstart your six-figure income... this November. At ETR's 2008 Info Marketing Bootcamp, our panel of expert money-makers will show you how to go from zero to $1.2 million in no time flat.]

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Why Small Bites Trump Multi-Tasking

Saturday, October 11th, 2008

At a press conference early in his presidency, Dwight Eisenhower was asked for the name of his favorite author. “Harry Sinclair Drago,” said Eisenhower.

The reporters looked puzzled. They obviously hadn’t heard of Drago, even though he’d written several classics of western fiction, including Suzanna: A Romance of Early California and Whispering Sage

So they asked Eisenhower for his second favorite. “Bliss Lomax,” replied Eisenhower. If nothing else, this proved that Eisenhower was consistent, because that was a pen name used by, you guessed it, Harry Sinclair Drago. 

Drago used at least eight additional pen names. He needed all those names because he wrote a lot. Over the course of his career, he wrote short stories, screenplays, articles, and more than a hundred novels. More than three full-length novels a year for 30 years. 

When Syracuse University announced that it would be the custodian of Drago’s papers, the thing that seemed to fascinate reporters the most was the amount he wrote. One of them asked him: “How did you write over a hundred books?”

“Four pages a day,” replied Drago

One Bite at a Time

Harry Sinclair Drago knew that, often, the secret of accomplishing big things is to break the big task into lots of small tasks. There’s an old joke that illustrates the point.

Question: “How do you eat an elephant?”

Answer: “One bite at a time.” 

You can make it a big bite or a small one. I bet Drago didn’t start out writing four pages a day. It might have been as little as one hundred words.

By breaking your big projects into little action steps and doing at least one step a day, you can accomplish great things. Just don’t keep all your action steps in your head.

Get Out of Your Head

I’ve met people who get the “baby steps” concept, but they still don’t get anywhere because they never get to the action part. They come up with action steps like “Think about the plot for the novel” or “Analyze marketing options.” 

Those sound like action steps, but they’re not. They don’t result in real action. Real action is something out in the physical world that others can witness.

Instead of “Think about the plot for the novel,” try “Draft plot outline.” Instead of “Analyze marketing options,” try creating several specific action steps. They might include: “List three sources of information,” “Contact source A,” and “Prepare report on costs and benefits.”

Make a call. Make a list. Send an e-mail. Write a report. Do something. If you make it visible, you won’t fool yourself about whether you’re making progress. And to keep things moving, define action steps that are small enough that you’re sure to succeed.

Make It Small Enough to Get You Going

You’re more likely to succeed at small, easy action steps. So when you’re feeling overwhelmed by all the things, or the big thing, you have to do, make your action steps smaller and easier. One clue that you need to break your goal into smaller chunks is when you find yourself procrastinating.

Say that you know you need to get the house painted, but you’re not doing anything about it. So make it smaller.

What’s the first thing you need to do?

It could be: “Get some estimates.” 

If getting estimates is still blocking you, make your next action step even smaller. Try: “Call three painting companies.”

If you’re still procrastinating, choose a smaller step. How about: “Make a list of five painting companies to call?” 

At some point, you’ll be down to an action step that moves you forward but isn’t so big it stops you in your tracks. That gets you moving and gives you momentum.

Savor the Small Wins

The principle of using small wins to build psychological momentum was presented in a Ph.D. dissertation at Stanford University in 1977. The theory: It works because it’s a truly brain-friendly concept. 

When someone praises you, you feel good because your brain produces a chemical called dopamine. When you praise yourself by checking off a completed action step, you get the same physiological result. As you achieve one small win after another, you find it easier and easier to take the action steps that generate the wins.

One way to keep things moving is to keep score. 

At the end of every day, Ben Franklin would ask himself: “What good have I done this day?” You can ask the question: “What have I done today to move my life and career forward?” 

Think about the action steps you took today. Think about how they helped you achieve your goals. Savor your victories.

Remember that success usually isn’t a result of achieving great big things all at once. Eat the elephant of a big achievement one bite at a time.

Identify the next small step. Make it visible. Reward yourself for achievement. Then identify the next small action step.

[Ed. Note: Master the "elephant eating" technique, and you can make any goal easier to achieve. For 189 success strategies that are just as easy to implement, check out ETR's "Flip the Success Switch" collection.

Matthew White is the author of The Confidence Bible: the Little Blue Book of Fearless Confidence. He believes being confident is a skill that can be learned, just like playing golf or learning to drive. Find out his simple method for building rock-solid confidence here.]

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Find a Restaurant Anywhere in 4 Seconds Flat

Thursday, October 9th, 2008

Hand me your text-message-enabled cellphone, and I can find you an Indian restaurant in Paris, a public pool in Columbus, or a movie theater in Quebec in about four seconds.

How? With Google’s latest innovation, Google SMS. You don’t even have to pay for a call to use it. (It does require a text message, so check your cellphone plan to find out if you’ll be charged a separate fee for that.)

I use this service all the time to find restaurant addresses when I’ve forgotten to bring them with me or I’m in a place that’s not familiar.

Google SMS also does translations, weather forecasts, sports scores, flight information, word definitions, currency conversions, and all kinds of other useful things.

Just send a text message with the right word combination to 466453 (GOOGLE) and a response will be texted back to you before you can put your phone back in your pocket.

Be careful, though, because you have to get the Google SMS commands right to get the answer you’re looking for. You can find out what they are, practice them (without actually sending text messages), and watch a demo at Google.com/mobile/default/sms.

[Ed. Note: High gas prices and checked-bag fees may be troublesome for some, but not for people who have a "Get Paid to Travel" plan. To find out how to defray some of your travel costs, sign up to receive The Right Way to Travel free e-letter.

When you reach a certain income level, small price increases just don't matter. Learn how you can make between $100,000 and $1.2 million in 2009 right here.] .]

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The OSREAR Success Technique

Tuesday, October 7th, 2008

One of the best ways to accomplish a big project is to get advice from people you respect. But it’s not always easy to go up to a boss or mentor and ask for their ideas. So I’ve developed a technique that can help. I call it the OSREAR Success Technique.

Make it easy for your boss or mentor to help you by breaking down your problem into four parts:

O - the Overview. Start off by writing out “the big picture,” the general problem you are trying to solve. Keep it to one or two sentences.

S - the Snapshot. Outline what’s been done to date to solve the problem. Again, keep it to a few sentences.

RE - the Result Expected. What are you trying to achieve?

AR - the Actual Result. What happened? Where are you now?

When you have finished, you will have defined the problem and your attempts at solving it in a clear, easy-to-understand manner. You can then present this list to others when asking for their assistance.

You’ve made your problem so clear that it should be very easy for them to offer you advice. Once you’ve collected a few suggestions from people you trust, you can develop a plan of action and tackle your problem head-on.

[Ed. Note: Using the techniques that have helped others achieve wealth and success is the easiest way to accomplish your own goals. Discover 189 proven methods for turning your dreams into reality right here.]

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Why “As Soon As Possible” Is a Stupid Request

Monday, October 6th, 2008

Specifics can be truly powerful. They can help you:

become a better writer by making your writing come to life with detail

• get prospective customers to read your sales copy by making your headlines more intriguing

• target your ideal customer by making your sales copy more believable

charm employees and colleagues by showing them how closely you’re paying attention to their strengths

• make travel writing so vivid that your readers can feel, see, and taste the scenes you’re describing  

• give presentations your audience will love by sticking to facts, figures, and stories that illustrate your point

break down your goals into easy-to-achieve pieces

• and much more.

But specifics can also keep you on track in everyday situations. Here’s how…

My would-be novelist cousin recently sent me a short story she’d written. She asked me to read and edit it.

“When do you want it back?” I asked.

“Oh, as soon as possible,” she said.

Taking that comment at face value, I put it on my to-do list. But because the “deadline” was flexible, I didn’t make it a top priority.

When a week passed, my aunt called me up, worried. My cousin was in tears. She was afraid the story was awful, and because I didn’t want to hurt her feelings, I was saying nothing.

In fact, I hadn’t even looked at it!

To my cousin, “as soon as possible” meant “right away.” To me, it meant “as soon as I can get to it.” Which I hadn’t yet been able to do.

The truth is, your top priorities are rarely going to be the same as other people’s. And if you are depending on them to get something done for you, you need to get them to move it up on their priority list.

The best way to do this is with specifics. Say, “I’d love to have it back by noon on Wednesday.” or “I need it no later than October 15.”

Only if the task is truly NOT time-dependent should you say “as soon as possible.”

[Ed. Note: If you are looking to add $100,000 or even $1 million to your bottom line, you need to attend ETR's 2008 Info Marketing Bootcamp. You'll get 12 specific strategies that can help you make $1.2 million - or more! - in 2009. Sign up today.]

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But Wikipedia Said So

Monday, October 6th, 2008

We’ve written in ETR many times about the dangers of relying on websites when doing research. As a sports reporter from the UK tabloid The Daily Mirror recently found out, Wikipedia is one you really have to watch out for. 

The reporter wrote that fans of the Cypriot football (that’s soccer for you Yanks) team AC Omonia were known as “the Zany Ones.” And he referred to their habit of wearing “hats made from shoes.” But turns out this “background research” was drawn directly from the team’s Wikipedia entry… which had been updated by an Internet prankster.

At least the reporter didn’t totally embarrass himself. Here are a few of the Wikipedia “facts” he left out of his article: The fans’ theme song is about a little potato, and they “keep their season tickets in the oven for safekeeping.” 

The Web is a great tool for research. But don’t take any one website as gospel. Make sure you get confirmation from other sources.

[Ed. Note: The Internet makes it easy to find what you're looking for. But it's also easier than ever to make mistakes. The best way to make sure you're working with information that's both useful and truthful? Base it on personal experience. At ETR's 2008 Info Marketing Bootcamp, our expert panel will be revealing the most profitable, most effective methods they've used to create a combined $1 billion in revenues. All of their recommendations are based on what's worked for them. Reserve your seat now.]

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Transportation Security Administration Making Travel Easier?

Friday, October 3rd, 2008

You know the airport-security drill. Take off your shoes. Empty your pockets. Off with your belt and metal jewelry. But now there’s one less hassle at American checkpoints. As of this past August 16, you can leave your laptop in its bag. If, that is, the bag is “checkpoint-friendly” and TSA-approved.

If you already own a laptop bag, it probably won’t make the cut. But more than 60 manufacturers are coming up with new TSA-approved designs, many of which are available already.

Here’s what to look for when shopping for a new laptop bag:

• There are three approved styles: (1) The “butterfly,” which zips in half and lies flat, with your laptop on one side and the rest of your stuff on the other. (2) The “trifold,” which has a laptop section that folds out. (3) The “sleeve,” a simple laptop case without any bells and whistles.

• Make sure there are no pockets, snaps, zippers, or buckles on the outside of the laptop compartment of the bag. (And keep in mind that the only thing you can put in that compartment is your laptop.)

• Don’t get a bag with thick dividers or emblems/seals on the outside. They give the TSA screener a foggy image.

For more details – and to see some diagrams of acceptable bag designs – check out TSA’s site at TSA.gov.

[Ed. Note: Truth is, high gas prices and checked-bag fees may be troublesome for some, but not for people who have a "Get Paid to Travel" plan. To find out more about how to defray some of your travel costs, sign up to receive The Right Way to Travel free e-letter.

When you reach a certain income level, small price increases just don't matter. Learn how you can make between $100,000 and $1.2 million in 2009 right here.]

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Pay Yourself First

Thursday, October 2nd, 2008

Many financial advisers recommend sticking to a budget. By categorizing expenses and limiting spending, they argue, you can have enough left over every month to save money and grow rich.

But budgeting is like dieting: It’s enormously sensible but almost never works.

The problem is that when you budget, you pay everyone else first – the landlord, the credit card companies, the phone company, and so on. So at the end of the month, you have nothing left to put in the bank. You promise yourself you’ll do better next month, but you never do. There are always unexpected bills to pay, unanticipated sales to take advantage of, and that impossible-to-figure-out $200 or $300 that seems to fall through the cracks.

Budgeting doesn’t work. But there is something that does: putting some predetermined percentage of your income into a savings account each month before you pay any of your bills.

Think of yourself as a personal corporation and the money you save as your personal income. All the other money you spend on house and car payments and so forth are the expenses of your personal corporation. Only the portion that goes into a savings account is really yours.

Of course, it’s not enough to simply think of your income this way. You must actually do something to effect a change. You might, for example, have a portion of your paycheck automatically deposited in your savings account each month – as soon as the check is deposited.

In a sense – because withholding taxes have already been taken out of your salary by the government before it’s deposited into your checking account – this is paying yourself second. But you can put yourself ahead of the government by setting up a pre-tax retirement account – an IRA, SEP, 401(k), or 403(b).

I pay myself first by putting as much money as I’m allowed into a tax-deferred savings vehicle. I do this for me, my spouse, and my children. I pay the government next by creating a separate holding account into which I deposit a percentage of every fee that’s paid to me – the money that I’m going to owe in taxes. Then I pay my bills.

I recommend that you do the same.

[Ed. Note: The above article was excerpted from Michael Masterson's book Automatic Wealth.You can meet Michael in person this November. He'll be revealing exactly how you can add six figures to your income in 2009. And he's not the only one... 11 other money-making experts have responded to ETR's Internet Ultimatum. Find out how it can make you millions.]

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Dress for Success?

Tuesday, September 30th, 2008

My eighth-grade teacher was a tyrant. Seventh-graders shook in their proverbial boots knowing that they were about to face MISS ZIMMER.

Her main job was to drill basic grammar into us.

“A noun is the name of a person, place, or thing,” we repeated… over and over again.

“A verb is an action word,” we repeated… over and over again.

To burn prepositions into our brains, she had us memorize something that started like this:

With, on, for, after, at, by, in,

Against, instead of, near, between.

Through, out, from, under, down below,

To, over, up, according to.

(Does anyone out there remember the rest of this?)

But Miss Zimmer had taken on a second mission. “No blue jeans in my class,” she commanded.

Huh?

“If you come to class dressed for play, you will play,” she insisted. “If you come to class dressed for work, you will work.”

I can’t imagine a teacher making such a dictum in this day and age. But back then, we (and our parents) bowed down.

Was she was right?

Many business-success experts would agree with her. They would tell you that even when you’re working at your kitchen table, you should forget the sweats and baggy jeans.

But, hey! One of the benefits of working at home – one that we often mention when encouraging you to start your own Internet business – is that you don’t have to “dress up.”

Yes, you always want to look professional when networking or meeting with a client or potential partner. But when it’s just you and your computer, who cares? (And think of all the money you’ll be saving on suits and ties or dresses and heels.)

Sorry, Miss Zimmer.

[Ed. Note: The prospect of working in your jammies from your back bedroom may sound like a pipe dream... but it's easier to achieve than you think. Join us in Florida this November when a dozen of the best Internet marketers in the world will be revealing exactly how you can start and grow your own home-based Internet business. You'll be working in your sweatpants in no time...]

 

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I just want a job I love… What should I do?

Friday, September 26th, 2008

“I have been reading ETR for over a year now, and I love every issue. You give great advice on how people can move up in their careers by practicing a financially valuable skill, but I am having trouble making it work for my situation.

“When I graduated from college in 2001, during the beginning of the first recession, the only work I could find was in a call center for a not-for-profit electric company. There is a ‘marketing’ department, but most of what it does is community outreach and helping customers conserve electricity.

“I am interested in copywriting, marketing, and product creation, but there is no such thing at my current company. I study copywriting and marketing on the side, and have made some money as a freelance copywriter, but I have serious doubts about my ability to do so over a long period of time. My attempts to market my services to high-dollar prospects has been met with silence, and people who do contact me are only concerned with how much – or, rather, how little – I charge.

“I have recently started applying for marketing and corporate communications jobs, but with no success. I haven’t had any interviews, only the occasional e-mail rejection informing me I’m either under- or over-qualified. My wife and I barely make ends meet now, so an internship or a pay cut for any length of time are out of the question.

“I want the kind of financial success you’ve had. I know it takes money to really live life to the fullest. But, more important, I just want a job I love to do that allows me to work on my novel writing again. What should I do?”

Justin Black

Gainesville, GA

 

Dear Justin,

You graduated in 2001 and you are still working in the same call center that you settled for because of the “recession”? There is something terribly wrong with that. Something is awry. First of all, that recession was hardly a recession at all. And if you are willing to work hard and smart, no recession will keep you from getting a better job.

At your stage of life, you should either have a good job with a fast-growing company or you should be moving from one job to a better job every year or two. I can’t understand why you would be still at that one job after seven years. Unless there is something inside you that is holding you back. Or some condition you’ve been insisting on – like staying in the same geographical location – that you must learn to give up.

There are so many copywriting jobs that open up every year. AWAI is constantly advertising for staff copywriters and constantly running ads for other businesses that want to hire copywriters in their free e-letter, The Golden Thread. Have you applied for those jobs?

Here’s what I want you to do:

1. Buy Automatic Wealth for Grads… and Anyone Else Just Starting

2. Read Chapters 3, 4, and 5 on how to pick a career, get a good job, and earn a high income.

3. Follow everything I recommend in those chapters to a T.

4. Keep an exact record of everything you do.

5. If you don’t have a great job in three months, contact me again.

- Michael Masterson

[Ed. Note: Reading Automatic Wealth for Grads is like getting your master's degree in financial independence - but without the exams and textbooks. Filled with real-life examples and practical advice, this one book will teach you the secrets to getting wealthy sooner than you ever imagined. Whether you want to find a high-paying job, get a huge raise, or even become a serious investor, you don't need a fortune - or anything in the bank - to get started right now.]

 

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There are so many lessons that Ive learned it was hard to pick just one.

Friday, September 19th, 2008

“You asked for feedback on one important lesson learned from ETR. There are so many lessons that I’ve learned, it was hard to pick just one. I have a whole range of pieces that I’ve pulled out of ETR and kept separately from the rest, little gems of info that I can view at a glance. I guess the one I consider the most important would be to focus on making money before doing anything else, and then breaking things down into manageable pieces of time. (Perhaps that’s two important lessons.)

“Now I don’t remember which issue or issues that was from, but I do know there were times when I was overwhelmed with all I had to do, and some days I’d have so much of importance to do that I didn’t know where to start. I’d open my folder and there were all those little gems from ETR, giving me direction. I’d work out from there what it was I needed to accomplish that day. From there, I could focus on what I needed to do to make the most out of my time, remind myself to make money first, and that’s where I’d start.

 ”I’ve been receiving the ETR newsletter every day since December last year, and I try not to miss a day of reading it. I’m getting valuable information for improving all areas of my life, and I look forward to opening my e-mail each day to receive new snippets of information.”

Alexandra

Hill Top, New South Wales, Australia

[Ed. Note: What's the most valuable lesson you've learned from ETR or an ETR expert? Let us know at AskETR@ETRFeedback.com.]

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How to Buy Your Plane Ticket at the Right Time

Thursday, September 18th, 2008

It’s no secret that airline tickets are pretty steep these days. But they still fluctuate. If you’re interested in getting the cheapest tickets possible, several travel sites have come up with “fare trackers.”

Kayak.com, for instance, will send you a weekly e-mail alert that shows you a flight’s current price and how much it’s changed since you signed up. You simply type in the details of the flight you want to track. You’ll see a little link at the top left of the results page that says “Track fares by e-mail.” Click it, create an account, and you’re all set.

Sites that offer similar services are FareCompare.com and Yapta.com.

[Ed. Note: Why not use one of these services to get the best price on your airfare to ETR's 2008 Info-Marketing Bootcamp? Of course, you don't have to worry about paying a few extra bucks for tickets... after all, you'll be attending an unprecedented conference where each speaker will give you a specific idea that can make you at least $100,000 in 2009. Sign up for this millionaire-making event today.]

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Can Your Employees Make Things Right for Unhappy Customers?

Tuesday, September 16th, 2008

On a recent trip to Chicago, our hotel suite was a mess.

The door between the living/kitchen area and bedroom was missing. The curtain didn’t cover the entire window, making it impossible to escape from the glaring mid-afternoon sun. And, as if that wasn’t enough, there was a raucous bachelor party going on next door – in the middle of the day.

Under the circumstances, we couldn’t imagine putting our two-year-old down for a nap. So we called the front desk. They apologized and switched our room. They even sent a maintenance guy to our new room to make sure everything was in order.

I know, I know. You’ve heard it all before. What the hotel did was standard practice. But what the maintenance guy did before he left was an example of excellent customer service.

He promised us two free movies (at $10 a pop) for our trouble. We figured the front desk would give us a hard time about this during check out. But, sure enough, all we had to do was mention “Ron,” and the charges were removed immediately.

The hotel’s management had given a lowly maintenance guy (and presumably other employees) the authority to dish out “comps” without checking in with a higher-up. They trusted their employees to take care of customer complaints appropriately.

What’s the lesson here? Giving your employees the authority to appease dissatisfied customers – within limits, of course – is a smart way to handle complaints quickly and with minimum fuss.

[Ed. Note: Customer service is one thing you need to think long and hard about when you begin a business. One thing you DON'T have to think twice about is getting that business started. Learn how to do it - and make $1.2 million or more in 2009 - at ETR's 2008 Info Marketing Bootcamp.]

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How do you get rid of excess spam?

Tuesday, September 16th, 2008

“I get tons of unsolicited e-mail, often the same message from many (20-25) people. Most of these are sex-related, with NO unsubscribe link. There are also lots of other e-mails that are not similar, but mostly sex-related (although there are a few about real estate, vitamins, software, and anything else you can think of). I get between 200 and 400 a day, which makes it difficult to conduct my business. It also makes it easy to overlook a legit e-mail that needs attention.

“I killed that e-mail address for over a year. When I reinstated it, it was only about a month before the junk e-mail began again. What do you recommend?”

Ginger L.

Dear Ginger,

This is a common problem for small businesses, usually triggered when you post your e-mail address on your website. That makes your e-mail address easy pickings for spammers’ harvesting programs. Here are three ways you can nip the spam problem in the bud:

1. Some website hosts allow you to do spam filtering. For instance, I note you host your website with Dreamhost. You can switch on spam filtering within your control panel.

2. You may also wish to disable your domain’s “catchall” e-mail address. The “catchall” address allows spammers to e-mail anyaddress@yourdomain.com, and it will go through. Use only e-mail addresses you actually need, and specify their use – such as yourname@yourdomain.com, info@yourdomain.com, sales@yourdomain.com, etc. You can disallow any others by refusing mail to those addresses. Tech support at your website-hosting company will advise you how.

3. Keep your website hosting with Dreamhost, but consider moving the e-mail portion of your business to an external e-mail provider – say, Google’s hosted e-mail program. This is free, gives you 6GB of space per e-mail account, and has excellent spam filtering that should all but negate the problems you are experiencing. You can use your existing domain name and e-mail addresses, and Dreamhost recently made it very easy to make the switch. (It’s within your control panel under “e-mail settings.”)

And for everyone – small-business owner or not – “whitelist” or add to your address book any senders from whom you DO wish to receive e-mail (such as ETR), so their e-mail is not erroneously labeled as “spam.” If you aren’t familiar with whitelisting, check out ETR’s “whitelist us” page. You’ll find instructions there on how to ensure you get e-mails from people you know and trust.

- David Cross

[Ed. Note: Spam is irritating. But it's a problem you can solve. Fortunately, many of life's little inconveniences have easy - though often unknown - solutions. Sidestepping a speeding ticket... getting out of jury duty... rehabbing poor credit. Learn how to do it all - and more - right here.

Got a question? Send it to AskETR@ETRFeedback.com. Include your full name, your hometown and state, and the ETR team may answer you in an upcoming issue.]

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How to Become an Early Riser

Monday, September 15th, 2008

When I walked into FSP’s London offices at 7:25 a.m. that first day, I expected the place to be deserted. I was surprised to find the lights already on – and when I approached my temporary office, I saw that Ben, Nick, Gary, and Woody were already there working.

“Good morning!” I chimed, feeling that I had come upon new members of my secret fraternity. “You boys are here early!”

“Early bird catches the worm and all that,” Nick said.

I went into my office with a smile on my face. These four early risers comprised half the creative team of FSP. The fact that they were at work more than 90 minutes before 9:00 a.m. impressed me. Their good mood impressed me even more.

“I am going to be able to accomplish something here,” I thought.

You’ve seen the studies: Early risers are happier, healthier, and more productive at work. They stay in better shape, earn more money, and report that they are more satisfied with their lives. And even if you haven’t seen the studies, you’ve read about them in ETR.

“Get up early and seize the day!” we keep telling you.

Lots of ETR readers I’ve talked to say they can rationally accept the argument that early rising is good. But they can’t muster up the emotional or physical energy to actually do it.

They tell me they are “night” people. They have more energy at midnight, they say, than they do at 9:00 a.m. In fact, they say, they’d prefer to go to bed in the wee hours and wake up at noon if their jobs/spouses would allow it.

There is some scientific evidence to suggest they may be correct. Lots of research has been devoted to sleeping patterns in the past few years, and it’s clear that for some people (about 15 percent, I’ve read), “late to bed and late to rise” really is more natural.

But just because it’s a little harder for you to be an early riser doesn’t mean you shouldn’t try. The benefits are just too great and too numerous to ignore:

  • You will get more work done.
  • You will accomplish more important tasks.
  • You will advance your career more quickly.
  • You will be more respected at work.
  • You will make more money.
  • You will have more time to exercise.
  • You will be healthier.
  • You will be happier.

If you’d like to become an early riser but are having a difficult time convincing your body to cooperate, follow this 12-step program:

Early Riser Step 1: Stop blaming yourself.

It may not be a lack of willpower that is making you want to sleep till noon. It is more likely a combination of your genes, blood sugars, hormones… and bad habits. But aside from your genes, these are all things you have some control over.

Early Riser Step 2: Take melatonin, not chemicals, at night.

To get up early, you have to get to sleep early. If you have trouble falling asleep, try taking a melatonin supplement instead of a sleeping pill. Dr. Sears calls this hormone – which is produced by the body in response to darkness – “nature’s sleep regulator.”

Early Riser Step 3: Sleep in the dark.

The less light, the more melatonin your body naturally produces. So block out as much light as possible in your bedroom. Use blackout curtains or shades, and open them as soon as the alarm goes off.

Early Riser Step 4: Get plenty of fresh air.

Fresh air is good for sleeping and for wakefulness. If you sleep with the windows closed, get outside and breathe in some fresh air first thing in the morning.

Early Riser Step 5: Don’t eat before you sleep.

Your last meal or snack should be about three hours before you go to sleep. You’ll sleep sounder and feel much better in the morning.

Early Riser Step 6: Don’t use the snooze button.

According to the Sleep Disorders Center at Children’s Hospital in Philadelphia, you will have a much easier time getting up when the alarm first rings, rather than waking up, falling asleep again, and then waking up a second time.

Early Riser Step 7: Put flowers in your bedroom.

Researchers at Harvard reported that “non-morning people” said they were happier and more energetic if they woke in a room with fresh flowers.

Early Riser Step 8: Brighten up your walls.

Some studies have indicated that vibrant colors help activate the energy cells, so paint your bedroom a bright, cheery color to wake up to.

Early Riser Step 9: Stretch.

Five to 15 minutes of stretching in the sunlight will do wonders to get rid of any stiffness that may have settled in overnight. Yoga stretches are especially good.

Early Riser Step 10: Exercise.

Supplement the stretching with exercise. After stretching, I alternate between calisthenics (Hindu push-ups, sit-ups, etc.) and a PACE routine – usually sprinting or stair climbing.

Early Riser Step 11: Start the day with a smile.

Before you even wash your face, do a set of 25 smile repetitions. Just stand in front of the mirror and smile as brightly as you can… 25 times. The physical act of smiling produces endorphins that will give you energy and drive.

Early Riser Step 12: Wake up just one minute earlier every day.

It wasn’t until I hit my thirties that I came to understand the value of waking up early. I was bringing home the bacon, as they say, having mastered the art of making money. But rising at 8:30 every morning left me no time to accomplish other goals. So I started setting my alarm for one minute earlier every day.

Soon I was up at 8 a.m…. then 7:30… then 6:30… and, eventually, at one point in my career, 5:30. (These days, I wake up a little later – usually 6:00 or 6:30.)

Rising early has given me the time to write fiction, study Spanish, get in great physical shape, spend more time with my family, and more. Become an early riser yourself, and there’s no telling what you can accomplish.

[Ed. Note: It's amazing that something as simple as waking up a minute early every day can have such a dramatic effect on your life. But it can. It's worked for multi-millionaire Michael Masterson - and it can work for you. Get 189 more proven techniques to help you get everything you want out of life right here.

You can meet Michael Masterson this November... and talk to him about exactly how to increase your income and become more successful. Just come to ETR's 2008 Info-Marketing Bootcamp. Find out more about ETR's Internet Ultimatum right here.]

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Dear ETR How do you get yourself to take action

Wednesday, September 10th, 2008

“How do you get yourself to take action when you just don’t feel like it – even though you know that taking action will probably lead to a positive result?”

Kirk D.

Great question, Kirk! My approach is to talk to myself in the mirror.

No, I am not kidding. Looking into the mirror and having a serious discussion with yourself is beneficial for two reasons:

1. You acknowledge the one person who can solve this problem: YOU – the person in the mirror.

2. Once you start talking to your reflection about what you want to achieve, you will be more likely to remember who is going to benefit from a successful outcome: YOU – the person in the mirror.

It always motivates me.

When the time has come to take action – even if I don’t feel like doing it – I psych myself up by looking in the mirror and saying, “Bob – it’s show time. Just go out there and give it your best.”

I have set a simple standard for myself. I judge my efforts by the enthusiasm I can bring to projects, meetings, and phone calls that I’m not looking forward to. And once I have completed one of those difficult tasks, I reward myself with lunch at my favorite restaurant, a new golf shirt, or an evening out at the movies.

And the next time I look into my friend, the mirror, I say “Mirror, mirror on the wall… you and I are going to accomplish our goals after all!

- Bob Cox

[Ed. Note: Psyching yourself up by talking to yourself in the mirror is a simple way to get motivated. Goal-setting expert Bob Cox can help you achieve practically any goal with dozens of equally easy-to-implement techniques. And none of them takes more than 5 minutes a day to master. Learn more here.

Have a question for an ETR expert? Write to us at AskETR@ETRFeedback.com and we may answer your question in an upcoming issue of ETR.]

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A Thorn With Every Rose

Tuesday, September 9th, 2008

I recently attended an Oxford Club chapter meeting at the Grove Park Inn, a historic hotel on the western slope of Sunset Mountain near Asheville, NC.

Passing the enormous stone hearth in the lobby one morning, I noticed an engraving on one of the stones. It was a quatrain by Frank L. Stanton, a columnist for The Atlanta Constitution in the 1890s: “This world that we’re a- livin’ in / Is mighty hard to beat; / You git a thorn with every rose / But ain’t the roses sweet!”

This was once the most quoted poem in the country. But the mood has changed.

According to a recent CBS News/New York Times poll, Americans’ views on the general state of the country have hit an all-time low, with 81 percent saying the prospects for the United States are declining… the worst-ever number for this barometer.

Some will argue that this just reflects the current economic slowdown or the monumental unpopularity of President Bush. But pollsters report that, for decades now, large percentages have said the country is going downhill, life is getting tougher, our children face a declining future, and the world, in general, is going to hell in a handbasket.

Clearly, we have serious problems. There is the threat of nuclear proliferation, the specter of terrorism, and the unpleasant fact that our troops are bogged down in Iraq and Afghanistan.

From an economic perspective, the federal deficit keeps growing, home prices are falling, the currency is weak, food and fuel prices have jumped, credit is tight, and the stock market recently entered bear market territory.

No wonder Americans are in a foul mood. Especially if this perspective – one that is repeated endlessly by the national media – accurately represents the big picture.

But it doesn’t.

The media delivers the world through a highly distorted lens. It doesn’t report buildings that don’t burn, planes that don’t crash, or companies that are hiring instead of laying off.

You wouldn’t know it by listening to the pundits, but our general lot is getting better, not worse.

As Greg Easterbrook of the Brookings Institution recently wrote in The Wall Street Journal, “Living standards are the highest they have ever been, including the living standards for the middle class and the poor. All forms of pollution other than greenhouse gases are in decline; cancer, heart disease, and stroke incidence are declining; crime is in a long-term cycle of significant decline, and education levels are at all-time highs.”

Despite the gloomy headlines, most of us have it pretty darn good.

Consider that in the first half of the twentieth century, most people earned a subsistence living through long hours of backbreaking work on farms or in factories. On the whole, Americans now work less, have more purchasing power, enjoy goods and services in almost unlimited supply, and have much more leisure.

In the first half of our nation’s history, most Americans lived and died within a few miles of where they were born. Nothing traveled faster than a horse and, as far as they knew, nothing ever would. Today, we have instantaneous global communication, 24-hour broadband Internet access, and same-day travel to distant cities.

Formal discrimination against women and minorities has ended. There is mass home ownership, with central heat and air-conditioning and endless labor-saving devices: stoves, ovens, refrigerators, dishwashers, microwaves, and computers.

Medicine was almost non-existent 80 years ago. In 1927, for example, President Calvin Coolidge’s 16-year-old son Calvin Jr. developed a blister by playing tennis without wearing socks. It became infected. Five days later, he died. Before the advent of antibiotics, tragedies like these were routine.

Advances in medicine and technology have eliminated most of history’s plagues. There has been a stunning reduction in infectious disease.

We complain about the rising cost of health care. But that’s only because we routinely live long enough to depend on it. The average American lifespan has almost doubled over the past century.

In short, we enjoy economic and political freedoms denied to billions throughout history. We live long lives, in good health and in comfortable circumstances. By almost any measure, we are living better than 99.9 percent of those who have inhabited this planet.

Yet we routinely tell pollsters that life is hard and things are getting steadily worse.

I think it’s time to take the larger view.

In The Progress Paradox, Easterbrook writes:

Perhaps Western society has lost its way, producing material goods in impressive superfluity but also generating so much stress and pressure that people cannot enjoy what they attain. Perhaps men and women must reexamine their priorities, demanding less, caring more about each other, appreciating what they have rather than grousing about what they do not have, giving more than lip service to the wisdom that money cannot buy happiness.”

How do we do this? We can re-order our lives so that they are less hectic, less stressful.

We all have problems. But as Robert Ringer says, whatever your troubles, the odds are small that anyone is going to throw you up against the wall and pull out a machine gun.

We can start improving the quality of our lives simply by changing our perspective. And we can accept that if something is missing in our lives, it is probably a sense of gratitude, not material possessions.

It’s worth taking a moment to appreciate your incredible good fortune just to be alive.

In Unweaving the Rainbow, Oxford biologist Richard Dawkins writes: “We are going to die, and that makes us the lucky ones. Most people are never going to die because they are never going to be born. The potential people who could have been here in my place but who will in fact never see the light of day outnumber the sand grains of the Sahara. Certainly those unborn ghosts include greater poets than Keats, scientists greater than Newton. We know this because the set of possible people allowed by our DNA so massively outnumbers the set of actual people. In the teeth of these stupefying odds it is you and I, in our ordinariness, that are here.”

True, it’s not a perfect world. But it’s the only one we’ve got. And we’re only here once.

Still, as my Dad used to say, “If you work it right, once is enough.”

[Ed. Note: If you take a look at the big picture, you're incredibly lucky. And one reason you are so blessed is because you have the opportunity to change your situation. One problem you can tackle right away is your finances. Alexander Green - editor of the free e-letter Spiritual Wealth and the Investment Director of The Oxford Club - can help you find solutions to your financial troubles in his new book, The Gone Fishin' Portfolio.He reveals his proven, market-beating investment strategy that empowers you to successfully manage your own money. Learn how to turn $100,000 into $1.3 million minus much of the stock market's risk right here.]

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Shooting Yourself in the Foot in Business

Tuesday, August 26th, 2008

Charlie Byrne, ETR’s Associate Publisher, walked past my desk shaking his head.

“Did you see the latest letter sent to Michael Masterson?” he asked. “It’s another reader asking how they can ‘protect’ their business idea from being ripped off.”

I hadn’t read that particular letter, but I was familiar with the subject. Readers, as well as customers who attend our conferences, ask Michael and other ETR experts this type of thing all the time: How can they patent their invention (which is “going to change the world as we know it”), copyright their e-book, password-protect their website, trademark their business name, and so on.

The problem is that most of these people haven’t yet created any products, are still building their website, have no idea who their target market is, haven’t written any marketing copy… well, you get the idea. They are worried about protecting a business that doesn’t exist.

As Michael, MaryEllen Tribby, and Charlie have pointed out time and again, they should be focusing on building their business Ready, Fire, Aim style. They should develop a product and a marketing plan, and then test it in the marketplace to find out if they can sell it. If they try to shield themselves with passwords and copyrights first – well, odds are their business will fail before the first customer even finds them.

[Ed. Note: If you're spending time worrying about copyright infringement and patents and trademarks, you're worrying about the wrong things. Finding out if you can get a foothold in the market is much more important. Learn how you can get your business up and running in 5 days - with help from our team of experienced business-builders - right here.]

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Now’s Your Chance to Get Ahead

Saturday, August 9th, 2008

You’ve heard Michael Masterson’s advice to cut TV watching out of your schedule. But most Americans just aren’t listening. According to a Nielsen Company survey, the average American watches a staggering 127 hours and 15 minutes of TV each month. That’s over five full days of couch-potato-dom.

And that gives you a big advantage…

Everyone has the exact same 24 hours in a day to accomplish their business and professional goals. So by limiting the amount of TV you watch, you can reach your own goals that much faster.

Imagine how much you could accomplish with the equivalent of five extra days a month – a full work week – to hone your business skills, attract new customers, create new products, and make your dreams come true.

What’s keeping you from getting started? Flip off the TV and get going.

[Ed. Note: Sometimes the only thing standing between you and success is that little extra push to get you going. You can get that push - plus 365 days of motivation, goal-setting techniques, and success tools - right here.]

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Traveling Together? Make Sure You Have This Code

Friday, August 1st, 2008

Buying two round-the-world tickets is easy enough when you’re paying for them with a single credit card. But when I booked the round-the-world tickets for our honeymoon, I wanted to buy one ticket with my card and pay for the second one with air miles.

The end result of booking this way?

When we got to the gate, my husband and I were seated across the plane from each other… on day one of our honeymoon, mind you.

Turns out, if you pay for two separate tickets with two different payment methods, your tickets will be issued separate locator codes. And once those codes are separate, there’s nothing you can do to get them on the same record.

To ensure that you and your companion are seated together (and/or upgraded together), first and foremost try to book the tickets at the same time and pay for them together.

Now if, as in my situation, that’s not possible – perhaps because your company is paying for one ticket and you’re paying for the other – you can still call the airline and tell them to add a TCP2 code to your record.

TCP2 means To Complete a Party of 2. And while the airline computer system won’t recognize this code, your gate agent will. (It’s your fallback tactic when you can’t smile shyly and tell them you’re on your honeymoon.)

The TCP2 code might also help with upgrades, so long as both of your tickets are in the same full-fare class.

Full-fare tickets are often upgraded to first class when a flight is oversold in coach. A TCP2 code will let the gate agent know that you are traveling with someone if there is room for two upgrades.

So whenever you’re buying separate tickets, remember the TCP2 code and call your airline to see if they can add one to your record.

It’s not a miracle fix. But it can help.

[Lori Allen is the Director of AWAI's Travel Division and the author of Travel Around the World: How to Design, Book, and Enjoy the Ultimate Adventure... and Even Make It Pay for Itself. You can get a free copy of this book when you test-drive The Ultimate Travel Writer's Program.]

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Are You Suffering from “RSS Feed Overload”?

Friday, July 11th, 2008

When Yale librarian Rutherford Rogers said "We are drowning in information but starved for knowledge," he could have been talking about Chris Schroeder. In a speech at the Specialized Information Publishers Association (SIPA) conference recently, Schroeder, CEO of Health Central Network, said RSS feeds are a great way to keep up with what’s new in your field. He then showed a slide of his own RSS feed inbox, and noted that it had 2,000 items awaiting his attention.

Mr. Schroeder, I have news for you. If you have 2,000 unread items in your RSS feed, it is anything BUT an ideal way of getting information. Over-subscribing to free content via RSS feeds is an invitation to information overload disaster – equivalent to getting a Sunday New York Times delivered to your door every day of the year.

Schroeder and many other people I know subscribe to so many data sources, their RSS feeds deliver hundreds or thousands of items a week – more than they could ever hope to read. I believe Mr. Schroeder either over-estimates his own need for information or is unable to distinguish between what he needs to know vs. what he would like to know.

These days, more information is published online every 24 hours than you could read in five years. The key to managing it is to be more selective, not less. So ruthlessly unsubscribe to e-zines, RSS feeds, etc. until you get only what you absolutely need.

Even then, you won’t have time to read even a small fraction of what you get. But at least your inbox will be somewhat under control.

[Ed. Note: There's no doubt you need to be super-selective when deciding what is valuable - and what's a time stealer. Learn how to take control of your life - and even create time for yourself - right here.

Make sure you check out the Direct Response Letter, Bob Bly's e-zine, filled with useful strategies for improving your marketing. Sign up today and get over $100 in free bonuses.]

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How to Fly for Peanuts

Saturday, June 28th, 2008

I didn’t think the mouse in the pink hat could catch me… but I often wondered what he would have done if he had…

Soon after graduating from college, my roommate and I enjoyed several spontaneous weekend trips to random cities across the U.S. via Air Tran’s X-Fare program. Flights were cheap if you were under 23 and willing to fly standby. So cheap, in fact, that one weekend we decided to fly to New Orleans and back just for dinner.

Long story short, we landed late due to weather. Missed dinner. Had a crazy time in New Orleans that started with a man in a mouse costume with a pink furry hat chasing us down Bourbon Street. And we didn’t make it back home until the next day.

Back then, that was my idea of a last-minute cheap weekend trip. And it was fun.

Today, things are different.

You can’t get X-fares anymore. And even if you could, I’m willing to bet most people wouldn’t qualify for them because of the age limit.

But you can still get cheap flights. And you can still enjoy last-minute, spontaneous getaways, and find incredible deals on your flights while you’re at it.

These days, I use Kayak.com’s new Weekend Search option. And Farecast.com’s Graph Fares.

Flying for Peanuts Secret #1: Kayak.com

If I know where I want to go, but I don’t care which weekend, I use Kayak.com.

At the top of their search page, there’s a button titled: "weekend."

With that button selected, you can choose upcoming weekends or search weekends within specific months. (Once you put in your preferences, look at the top left corner on the Kayak website for a list of the cheapest weekends and hit "Search.")

As I write this, for instance, a flight from Washington, DC to Las Vegas is cheapest the weekend of July 11. It’s $128 cheaper than it would be this weekend and $64 cheaper than it would be the weekend after the 11th.

Flying for Peanuts Secret #2: Farecast.com

If I know where I want to go but I don’t care what day I leave, I use Farecast Graph Fares.

There’s a box on their homepage at the bottom right corner titled "Travel Tools." Click on "Compare Airfares." Then click on the tab that says "Graph – when to travel." Then simply put in your closest airport and the airport you wish to travel to and Farecast will show you a chart of the cheapest days to fly over the next 30 days.

For instance, when I put in DC to Vegas on this website, I can see that my flight would actually be $50 cheaper if I can leave on July 4.

Of course, I don’t want to leave on July 4, because it’s a holiday. Which is why I didn’t book this flight. But it’s cool to see that it’s an option. And when my schedule is a bit more flexible, I use Farecast’s graph to help me choose the best departure day.

You can’t search for first-class fares on Farecast, but you can on Kayak. (I don’t worry about that, though, since I can usually get free frequent-flyer upgrades on Delta.)

These first two Flying for Peanuts secrets work best for quick or last-minute trips. But you can still get good deals on major vacations.

Flying for Peanuts Secret #3: Make your flight cheaper with a round-the-world (RTW) ticket.

A round- the-world ticket is one of the best ways to get a great travel deal.

RTW tickets seem to defy logic. How could it be that adding destinations to your itinerary makes it cheaper?

Amazing as it is, you can get unbelievable deals on flights to Australia, South Africa, Southeast Asia, Europe, and more on a round-the-world ticket.

How It Works: RTW booking agencies, like Airtreks.com, work with almost every airline in the world to combine the cheapest flight segments they find into attractive, inexpensive itineraries. And they buy so many tickets, they can negotiate low-low fares.

Say you want to go to Australia…

With an RTW ticket, you could fly to the Cook Islands, Auckland, New Zealand, and Sydney, Australia from $1,499 plus tax.

The cheapest round-trip ticket I found from Los Angeles to Sydney on Expedia.com is $1,639. So not only is the RTW ticket cheaper, you also get to fly to New Zealand and the Cook Islands for free.

RTW tickets open up many doors to travel that is otherwise out-of-this-world expensive. For example, if you want to go from New York to Bangkok, you could pay around $1,780 for a round-trip ticket (from Expedia).

But if you take an RTW ticket, you could do New York – Singapore – Bangkok – Rome – London – New York starting at $1,749 plus tax. Again, it’s like getting an extra continent into your itinerary for free.

If continent-hopping isn’t your thing, sometimes you can leave stops off of your itinerary altogether. Check with your booking agent to find out for sure.

Before you plan an RTW trip, keep a few things in mind: Waiting until the last minute to book RTW tickets won’t get you the best deal. Since the ticket agency has to figure out the cheapest tickets for your route, you’d do best to book as far ahead as you can.

Also, pay attention to high-season and low-season at your travel destination. Some RTW tickets charge a supplement for high-season.

RTW fares aren’t hard to book. But I suggest you do your research before you dish out your credit card number. I could have saved $2,000 on my last RTW ticket if I’d known then what I know now.

[Ed. Note: The truth is, you don't need thousands of dollars to travel the world this summer and take vacations your neighbors will drool over. Join AWAI's Get Paid to Travel teleconference, and they'll show you real-world strategies you can put to use now to access this jet-set lifestyle. You could be traveling the world and getting paid to do it... and they'll show you how to get started - for less than $20.]

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Sometimes You Can’t Make It on Your Own

Saturday, June 21st, 2008

Time and multitasking. Potentially a ball and chain to every entrepreneur. Just how many plates can you spin on sticks before they start to topple or you start to perform at less than your peak mental and physical level? Yet many entrepreneurs find delegating or outsourcing tasks difficult. We think nobody can do it as well as we can ourselves. And so more plates get balanced onto more sticks.

I normally work 10- or 12-hour days, starting at 5.30 a.m. Last year, I flew the fewest miles I’ve flown in the past 15 years… only 59,112. My wife is a busy veterinarian with a successful practice. And we have four – soon to be five – children, and a small farm begun with the dream of self-sufficiency. Life is never dull or boring.

With such a schedule, staying healthy is vital – and a big part of that is eating properly. But I realized last year that I was letting my healthy diet slip. One reason was that I had less time to cook (which I love doing). Instead, I was eating out more frequently. Not only is eating out more expensive, it’s nowhere near as good or as good for you as home-cooked food.

A friend mentioned that he’d hired a personal chef – at a rate of $75 an hour. He gets about five meals for $250 plus ingredients. I was intrigued by the idea. But before trying it myself, I wanted to make sure it made sense for our family.

So I sat down one Saturday afternoon and did some calculations. For me to prepare our family’s healthy meals, I figured it takes…

Shopping time: 20 minutes / day
Drive time: 15 minutes / day
Prep and cook: 60 minutes / day
Cleanup: 15 minutes / day

It all added up to over 12 hours a week. Even if my billing time was worth just $50 an hour, I was, in effect, spending $620 to prepare our meals! That’s 12 hours a week that I could be working… or spending time with my kids and wife. And more than $600 a week that I could be putting toward other things.

I was convinced that hiring a personal chef would be a smart decision – in terms of my time and money and my family’s health.

Privacy is important to us, so I knew I did not want to have a chef come into our home to do the cooking. I also knew the kind of food I wanted. Of all the places I’ve been and in all the diverse cultures where I’ve enjoyed food, from elaborate feasts to simple fare, Indian vegetarian is the cuisine that stands out for me. I not only love it, it makes me feel healthy when I eat it.

I had in mind exactly the person I was looking for. A maestro who knew this cuisine inside-out. Someone at least as enthusiastic about food and cooking as I am. Someone nearby who would do the cooking in his own space and be flexible about working with me to devise the menus.

I crafted a short ad.

Taking advantage of some of what I’ve learned over the years from friends who are copywriting greats – people like Michael Masterson, John Forde, Bob Bly, and Charlie Byrne – I made sure my ad was Urgent, Useful, Unique, and Ultra-specific (the "four U’s" of effective ad copy). I was quite pleased with it. But when my wife read it, she shook her head. "We’ll never find anyone like that," she said. "It’s way too specific." And with that compliment, I posted my ad on CraigsList.

Two weeks later, the first response came in. I gave it a 5 out of 10, sent a thank you to the applicant, and kept looking.

It took a full month before the 11-out-of-10 arrived. This man had worked for some years as an Indian vegetarian chef – including a stint at an ashram in India. His impressive resume noted a few well-known celebrity names, and his menus had me practically drooling.

I had him cook a sample meal that I picked up from his home. And the food was divine. Within minutes after we finished it, I called him to see if we could agree on an arrangement that would work for us both.

Here’s what we came up with: About every two weeks, we’d pick up a selection of food that we would label and freeze. And because we wanted him to be completely happy, I didn’t even try to negotiate his hourly rate. We agreed to pay what he asked, plus pay for provisions.

Since then, we’ve been spending a fraction of what we used to spend on food. We now eat out as a treat rather than a necessity, and our "personal chef’s" meals work out to less than $5 a meal… about a tenth of what my friend pays his personal chef.

If you want to outsource some aspect of your business or personal responsibilities, you can put the same principles to work. Here’s what I learned:

First and most important, remember that your time is valuable.

Trying to do everything yourself is the "curse of the entrepreneur"! Knowing when you need to delegate or outsource so you can do what you are truly best at is important if you’re going to grow your business… and grow yourself. Bob Bly has often said he never goes to the post office. If it takes him half an hour, that’s $100 out the door for him. Tim Ferriss, author of The 4-Hour Workweek, is another big proponent of getting rid of any task you can. Hire an assistant to do it for $10 while you make far more.

Call the shots.

You can negotiate a better deal when you are the one calling the shots – when people are, in essence, bidding for your business. By creating a job and posting an ad stating what I required, I was in a stronger position than if I had answered an ad from someone who provided the service I needed.

This applies to every job you need done in your business and your personal life. Gardener, masseuse, printer, Web developer, search engine specialist, copywriter, handyperson, painter, children’s entertainer, and so on.

Be specific about what you’re looking for.

If I’d advertised for a "cook," I’d have had to sift through a myriad of wannabes. I would have probably had to eat my way through pounds of bland or inedible mush to find one chef I actually liked.

So take the time to determine exactly what you need, and be specific in your ad. In fact, be ULTRA-specific.

Create a win-win situation.

MaryEllen Tribby and Michael Masterson have both said it before – any deal you make should be a great deal for all parties.

What our chef wanted meshed well with our needs. Still, we wanted him to be as happy working for us as we expected to be with his services. So we made sure we had an arrangement that benefited both sides. It was a collaborative effort from the beginning, rather than "top down" instruction – and, as a result of that, we’ve never had any problems.

Run a test.

As I know from the many software projects I’ve been in charge of, a test can help prevent costly mistakes and keep you from winding up with software that doesn’t fit the bill. So before we agreed on a regular schedule, I asked our chef to prepare his "best" menu for us as a test. And I left the decision of what to make entirely up to him. I figured if he couldn’t deliver top-notch food when he was completely in charge of it, there was little chance he could do so when I was the one calling the shots.

[Ed. Note: Outsourcing your cooking, your website design, your product fulfillment, or anything else that isn't worth your time is a great way to be more productive. Internet marketing expert David Cross will be sharing more of these practical tips and suggestions at ETR's 5 Days in July conference. Learn how to start - and enjoy the fruits of - your own Internet business right here.]

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Sending Clear E-Mails

Tuesday, June 3rd, 2008

When sending an e-mail to a colleague or co-worker, it is all too easy to mix irrelevant information with important points and questions that need answers. The result can be confusing. Instead, make requests and questions easy to find and read by setting them apart from the rest of the message with bullet points.

So, instead of this…

Hi Frank,

How are you doing? About that Asian market report… what is the deadline? And is the data you sent me last week still valid? I’ll be finished with the intro later today. Do you want me to send it to the graphic designer, or would you like to take a look first? By the way, I found some art that is perfect. I’ll send that over too.

Try this…

Hi Frank,

I’ll be finished with the intro for the Asian market report today. I have some artwork that I think is perfect. I’ll send it to you this afternoon. I also have a few questions:

1. Would you like to take a look at the intro before I send it to the graphic designer?

2. What is the deadline for the rest of the report?

3. Is the data you sent last week still valid?

When you number your questions, it allows the other person to reply to them in an easy way:

1. Yes

2. Next Monday 6/2

3. Yes

 (Source: Lifehacker

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3 Steps to Success: Thinking, Acting, and Breaking Up the Day

Monday, June 2nd, 2008

For the past few months, I’ve been sharing some of my personal productivity secrets in a series of articles to help you "Master Plan" your life so you can finally accomplish all your goals. Ultimately, it all boils down to how you spend your time. What you do and what you fail to do.

Setting goals is easy. Establishing priorities is pretty simple too. The tough part is following through. Fortunately, there are a few easy steps you can take to coach yourself through the process.

1. You must recognize that good intentions are not enough.

Writing up a list of yearly goals or New Year’s resolutions might make you feel great. It may even make you feel like you are on your way. But you can’t claim to be making any progress toward accomplishing anything until you start acting on your Master Plan.

2. Don’t spend too much time thinking about your future success.

Imagining what you want out of life – the big house, the luxury cars, the yacht – may give you pleasure. But despite what the think-and-be-rich gurus says, it won’t make you successful. You must spend most of your time taking action, not daydreaming about all the toys you will have "some day."

Most of the most accomplished people I know – and in that group I include some success coaches who preach the think-and-get-rich philosophy – don’t waste their time thinking about success. What they think about is how to do a certain task or solve a specific problem. They know that wealth and success will come to them if they have a good plan and follow it.

3. Break up your busy day.

Once you begin to implement your Master Plan, you will find that you will want to keep working for hours and hours at a time. Because you will be making progress toward your goals, you will be energized by the work itself. (If this has not been your experience with work before, be prepared to start enjoying your days a whole lot more!)

The extra surge of motivation will be very useful in getting lots more important work done. You’ll be working more intensely, more intelligently, and just plain longer and harder than ever. But because you’ll be working longer and harder, you’ll need to force yourself to take little breaks – three- to five-minute breaks to reduce stress, recharge your batteries, and ensure that your body is not stuck in the same position too long.

It’s not easy to take breaks once you are in a groove. In fact, you may be amazed at how difficult it can be. Most of the successful businesspeople I know think nothing of sitting at a computer or being on the telephone for four to six hours at a stretch. This is a testament to the motivational power of having a Master Plan, but it still puts a lot of pressure on your body and brain.

To make sure you take the breaks you need, I recommend a very simple device: an old-fashioned egg timer. Gene Schwartz, the legendary copywriter who was instrumental in the success of Boardroom Reports and Rodale Publishing, never sat down to work without setting an egg timer for 33 minutes. When the buzzer went off, he walked away from his computer and did something else for five minutes. He said the habit made him more productive. He said it was an important part of the process that made him a success.

When I’m writing, I set my timer according to the writing objective I’ve set for myself. Since I’m currently working on many writing projects at once, my daily goal is usually between 300 and 1,200 words. It takes me, on average, about 10 minutes to write 100 words. Therefore, I can knock off 300 words in a half-hour, 600 words in an hour, and a full, 1,200-word ETR article in two hours.

That’s how I break up my time – in half-hour or hourly segments with an occasional two-hour sprint. Between segments, I usually stretch backward and forward over a Pilates barrel I keep outside my office. Sometimes I’ll go outside and just breathe in the fresh air.

My afternoons consist of meetings and phone calls, which have natural breaks so I don’t need my egg timer. (I schedule most of my meetings for 15 or 30 minutes. It is seldom necessary to have a meeting any longer than that.)

Like Gene Schwartz, I have found my mini-breaks to be very refreshing.

Sometimes, if I had a short night of sleep and an intense midday workout, I get very tired in the middle of the afternoon. When I feel that way, I lie down and try to nap for 15 minutes. I will do that anywhere and under any circumstances. I’m not embarrassed by it. I think people who don’t understand it should be embarrassed, not me.

Once, suffering from jet lag in London, I lay down on the floor underneath the conference table before a board meeting. Fifteen minutes before the meeting was to start, NR, a board member and multimillionaire German publisher, came in. Our eyes met. I thought he might say something. Instead, he took off his shoes, lay down next to me, and we both enjoyed a power nap.

To help alleviate the boredom of working in one place all day, I split my time between my home office above my garage (where I do my writing in the morning) and my office at ETR headquarters. I have outfitted both offices with efficient workstations and comfortable chairs. And I have pillows handy in case I need a nap.

In the late afternoon, after a good day’s work, I often reward myself by walking over to a cigar shop two blocks from ETR. I can do some additional writing there while enjoying an espresso and a fine Nicaraguan cigar.

I get home at 7:30, open a bottle of wine, and head to a favorite spot in the backyard where I do some light reading and/or solve a crossword puzzle. It gives me a chance to unwind and, if necessary, blow off a little steam. Sometimes, I’ll jump in the hot tub. The idea is to get into a good mood for dinner, which starts promptly at 8:00.

All these little breaks and naps and rewards enhance the pleasure of my day. No matter how much work I have on my task sheet, I’m never more than two hours away from some pleasurable experience.

If you find that your workday is one long trek down a dull road, try breaking it up the way I do and see if it doesn’t make you happier and more productive.

[Ed. Note: You truly can change your life and accomplish all your goals with simple strategies like taking a nap. For dozens more ways to achieve your dreams - plus tons of goal-setting tools and motivation to get going - sign up for ETR's Total Success Achievement Program. Learn more here.]

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How to Be on Top of Everything

Monday, May 26th, 2008

Since January, I’ve been writing a series of essays in ETR intended to give you tools to help you "master plan" your life. As you put this master plan into action, you will find that you will be able to accomplish more than you ever have before. Much more.

People will notice how much you’re getting done. And, as a result, some of them will come to you for help. Or advice. Or simply to give you more work because you have become your company’s go-to person.

This is all good and fine. It gives you more power. And more options. And more opportunities to advance in your career. But unless you have a system for managing all that extra work, you will soon be overwhelmed. And if you become overwhelmed, the happy movie you have been making about yourself in your head will turn into a horror story. People will be disappointed in you. Then angry at you. Before you know it, they’ll be planning to get rid of you.

You don’t want that. You want to be in charge of how much work you do. And you want to keep track of that work as well as all the work you delegate to other people. Keep in mind that the higher up you go in your business, the more delegating you’ll be doing.

As you get busier, you want to get better too. In particular, you want to:

  • Be prepared for all the meetings you go to.
  • Meet all your deadlines.
  • Answer all the questions you’ve agreed to answer.

I am not, by nature, interested in details. I have always prided myself on being a "big picture" sort of person. I am pretty good at figuring out possible causes for problems and coming up with solutions. And I can push to have them implemented. But I don’t like keeping track of things.

I am also, by nature, a gregarious person. If someone asks me to do something, I like to comply. But I have found that my natural proclivity to please inclines me to take on more than I should. And that – in the past – often led to forgetfulness and missed deadlines, which led to disappointment and frustration.

Years ago, I realized that if I wanted to be able to run a company and lead smart, independent people, I would have to get better at keeping up with what they were doing. I could not afford the foolish luxury of excusing my insufficiencies in this area by crowning myself as a big-picture person. I had to adopt techniques and learn skills that would allow me to maintain control of the critical details of my business.

Since I had no natural inclination for organization, I was not able to conjure up any clever systems on my own. The organizational system that I started to follow then – and continue to follow now – is a composite of what I learned from several of my past mentors.

I’ve described my goal-setting, task-setting program in previous ETR essays. It’s based on establishing yearly goals, monthly objectives, and weekly and daily task lists, and then organizing those task lists in terms of priorities. The lion’s share of my progress in personal productivity has come from using this program, and I can honestly say it has revolutionized my life.

What the program itself does not do is give me a way to keep track of the many details I need to be aware of in order to implement all those tasks effectively. Take a look at the illustration in my article on using daily task lists to accomplish your goals and you’ll see what I mean.

To keep track of the details, I use a very simple manual system consisting of two file folders. Here is how it works:

Documenting the Details

Let’s say one of my goals for the year is to publish a book of some sort. To do what I personally have to do to get that done (write the book and approve the final layout and publicity), all I have to do is make the book a goal for the year… insert the appropriate monthly objectives… and then, based on that, put together my weekly and daily task lists.

But what about all the other work involved in getting the book published – the work I’m not going to do myself? What about finding someone to edit the book? What about the proofreading? What about getting a marketing team together and making sure they follow up with their plans? All of these necessary activities will be coordinated by my publisher. And since I won’t be there during those discussions, I ask for a summary of the details to be sent to me by e-mail.

Filing the Details for Future Reference

When I receive that e-mailed summary, I usually skim it, just to remind myself of what it is about. Then I scribble some note at the top (such as "Ideas about publicity for new book") and I file it in a folder I keep beside my desk. The folder has 12 pockets, one for each month of the year. I put the document in the appropriate one. If, for example, the first marketing meeting for the book will take place in April, I put the meeting notes in the pocket marked April.

When April arrives, I take those notes out of the folder (along with all the other documents stored in the April pocket) and insert them into another folder. This one has 31 pockets, one for each day of the month. I put the meeting notes where I think I’ll need them. Maybe the day of the meeting. Or maybe a day or two beforehand so I will have time to review them and prepare.

Out of the Folder and Into My Brain

Each night before I leave the office, I make up my task list for the following day. To make that list, I review any tasks from the previous day that did not get completed, as well as my weekly task list for tasks not yet assigned. I also take out the following day’s documents from the daily folder (the one with 31 pockets), and look at each item to reacquaint myself with the project it refers to.

Sometimes a quick review is all I need to bring myself up to speed. Sometimes I have to schedule some time the next day to study it. (Thirty minutes to an hour is usually more than enough.) Then, when it comes time for the meeting, I am equipped not only with the original notes in hand but with some fresh ideas stimulated by my preparation.

I use this system to keep track of just about everything. Projects I delegate to other people, projects I take on myself, and even correspondence I intend to answer later on. When I come across (or have sent to me) articles of interest, I often put them in the daily folder and bring them out to read one at a time.

It’s a very simple system, but it has been a big help to me. And it allows me to see, very plainly, when I can’t take on any new projects – because the monthly folder is overstuffed!

I am sure there are plenty of computerized programs that approximate what I do with these two folders, but those I’ve tried so far have proved to be cumbersome and time consuming. I prefer to do it manually.

As the master plan I’m helping you build with this series of articles starts to change your life, you will begin to take on more responsibility than ever before. Don’t count on your memory or natural intelligence to keep you on top of important details. Use this simple filing system.

[Ed. Note: You truly can change your life and accomplish all your goals with simple strategies like Michael's filing system. For dozens more ways to achieve your dreams - plus tons of goal-setting tools and motivation to get going - sign up for ETR's Total Success Achievement Program. Learn more here.]

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