Of all the important elements you need to run a business, what do you think is the most important? Good marketing is critical… Top-notch sales copy is key… High-quality products and/or services – definitely important… Good ideas – essential. But you can get all of these things – and more – if you have one [...]
By Noah St. John | Thu, Mar 17, 2011
If you’ve been to a “motivational” seminar or heard someone talk about success in, say, the last 10 years, you’ve probably heard the “Bamboo Story.” The Bamboo Story goes something like this… “The Bamboo is amazing. You water it and wait. You wait an entire year and nothing appears. No bud, no twig, nothing. “So you keep watering [...]
By Peter Fogel | Mon, Mar 7, 2011
You want more money. Doesn’t everybody? So let’s talk about your job and see what we can do about getting you a big increase in salary. You might be thinking the only way you can reboot your career, (or just stay one step ahead of the bill collectors), is by working lots of overtime. But [...]
By Rich Schefren | Fri, Feb 25, 2011
Lacking confidence… Feeling unsure about what you should do next… Jumping from one marketing strategy to another… Being unclear about when you’ll reach your business goals… All of these issues (and many more) can be traced back to one of the biggest challenges struggling entrepreneurs face: a lack of focus. I call it fuzzy thinking. Fuzzy Thinking Stems From Neglecting to [...]
By Jason Holland | Fri, Feb 18, 2011
Yesterday, I introduced you to Matthew Adams – and I told you about the very profitable form of networking he has mastered. I don’t mean handing out business cards at Chamber of Commerce mixers. I’m talking about actively building a group of contacts who can help you with your wealth-building goals… as you help them with theirs. Depending [...]
By Bob Bly | Wed, Jan 12, 2011
Dear Direct Response Letter Subscriber: One of my inviolate rules of business and personal conduct is: don’t give unsolicited advice. Why not? Many people think that by giving someone unsolicited business or personal advice, they will be helping the person, building a relationship, and creating a desire in the other person to want to become more involved with [...]
By Bob Cox | Wed, Dec 29, 2010
In today’s talking editorial, Karin Cox, who’s worked with her husband Bob for four years in Early to Rise’s Total Success Achievement/Epiphany Alliance Program, gives you a great exercise to keep you on track to achieving your goals. Over the years, Bob and Karin have helped more than 2,500 members of their program get out of [...]
By Bob Bly | Wed, Dec 22, 2010
It’s every Internet marketer’s dirty little secret: We hate product returns and refund requests! As my colleague FG puts it: “I hate seeing the UPS man coming the wrong way!” It’s not so much the money, although we don’t enjoy giving money back. It’s that we take the rejection of our information products personally, as a rejection of us [...]
By Andrew Lock | Tue, Dec 7, 2010
Did you ever visit Piccadilly Circus and Leicester Square in the heart of London? All those bright neon lights! Actually, these days most of the neon has been replaced with gigantic LCD and LED screens, but that’s another story. I mention Piccadilly Circus because it’s the perfect example and exaggeration of what we all face [...]
By Clayton Makepeace | Thu, Dec 2, 2010
Albert Lasker and John E. Kennedy revolutionized copywriting by introducing the concept of “reason-why” advertising. Their breakthrough was all about reasoning with a prospect just as a good live salesman would — presenting all the logical reasons why a product should be purchased. Just do that and your ads will do well. But will reason-why advertising by itself [...]
By MaryEllen Tribby | Fri, Apr 8, 2011
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