In the Jan. 16 issue of the Michael Masterson Journal, I said that the average person is resistant to change, whereas the natural-born multimillionaire (NBMM) embraces it. That was simplistic. In fact, most people — intelligent or otherwise — are resistant to change. That’s because the instinct to distrust change is encoded deep in our DNA.
By Jason Holland | Fri, Jan 29, 2010
How do you approach the new and different? In his essay today, Michael Masterson explains why your answer could be key to understanding (and overcoming) a huge obstacle to your success…
By MaryEllen Tribby | Tue, Jan 5, 2010
“At this point, we can’t rule out malignancy,” the doctor said. I just looked at my husband. I knew he was asking the doctor questions, but I didn’t hear any words. I saw his lips moving and felt his strong hand on top of mine. But all I could think was I needed to wake up. [...]
By Paul Lawrence | Mon, Jan 4, 2010
“Sarah,” an interior designer for yachts, had just come back from a very successful business trip. Her boss, who never complimented her, was oozing with praise. She was so excited (and confident big money was coming her way) that she signed a lease on an expensive apartment.
By Michael Masterson | Thu, Dec 31, 2009
I have a suggestion for your 2010 wealth goal: To create a second stream of income by starting your own business. This is not the only way to get rich, but it is — far and away — the most reliable way. It’s also the way that most wealthy people got that way.
By Michael Masterson | Tue, Dec 29, 2009
You don’t need to be a marketing genius to have a successful entrepreneurial business. You can get by very well by identifying marketing genius in someone else and leveraging it.
By Michael Masterson | Mon, Nov 2, 2009
People like to feel superior. As a marketer, understanding this universal desire can help you do an awful lot of selling. By appealing to your prospects’ pride, you can persuade them to pay more — sometimes much more — than what you could get by appealing to any other emotion. Let’s talk watches. For $10, [...]
By Bob Bly | Fri, Oct 30, 2009
KJ, like many of my subscribers these days, wants to get into Internet marketing. But she feels frustrated and unable to move forward. “Where should I begin?” KJ asked in her e-mail. “What was your tipping point to online success?” My answer: “The tipping point in Internet marketing success is to stop reading about [...]
By Michael Masterson | Wed, Oct 28, 2009
Products — the most successful products — meet urgent needs and solve important problems. But what solves today’s problem won’t necessarily solve tomorrow’s. We must constantly refine and reinvent to make our products “new.”
By Michael Masterson | Mon, Oct 26, 2009
As a teenager, I had the impulses of a junkyard dog. If someone looked at me the “wrong” way, I started barking. This resulted in many scraps — most of them with bigger and more skillful fighters. I managed to “win” a great many of them, however, because I was able to [...]
By Michael Masterson | Fri, Jan 29, 2010
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