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10 Dumb Ways to Start a Business (and Waste a Ton of Money at the Same Time)
by Michael Masterson (04/28/2008)

Entrepreneurship is based on selling. You test the market with a product you think will sell well. If it does, you keep selling. If it doesn't, you try something else.

The Last Frontier
by Andrew Gordon (04/28/2008)

To make money on stocks, go where the growth is. Right now, the so-called frontier markets are hogging it.

The All-Time Best Way to Get (and Keep) a Customer
by Paul Lawrence (04/26/2008)

If you can't sell your product or service, you don't have a business. Plain and simple. So, as Michael Masterson has said in ETR and in Ready, Fire, Aim, your primary concern has to be making sales.

When Others Are Fleeing the Bear
by Andrew Gordon (04/26/2008)

Maybe you know we're in a bear market. But do you know what stage of the bear we're in?

You, the Movie
by John Carlton (04/25/2008)

Have you ever wondered where the knack for finding stories and hooks — the main ingredients of any great copywriter's bag of tricks — comes from?

The Attack of the "Old Maids"
by Andrew Gordon (04/25/2008)

Dozens, if not hundreds, of companies are pretending they're not holding the Old Maid. In other words, they're hiding the full extent of their bad debt, assets, and hedges.

Dear ETR: "The rental and the sales markets are providing a big challenge to our fiscal serenity."
by Justin Ford (04/24/2008)

I've advocated buying only cash-flow properties using fixed rate, amortizing loans. But now that you're in this situation, here are a few things to consider:

The Price Is Right
by Bob Bly (04/23/2008)

Ask most experienced direct marketers "What's the best price to charge for my product," and the answer will be: whatever the market will bear.

Invest Like a Dealmaker
by Michael Masterson (04/23/2008)

The average investor has the wrong idea about how the stock market works, Mayer says. "He thinks about the price of his stock in terms of its quoted stock price. But even then... he often misunderstands what that price represents."

5 Mistakes That Can Threaten Your Liability Protection - And How to Avoid Them
by Darius M. Barazandeh (04/22/2008)

You may know that doing business as a corporation or LLC can maximize your financial reward while minimizing your risk. What's less well known is that many business owners lose this valuable protection each year by failing to follow a few basic rules and regulations.

Turn Your Faults into Assets
by Suzanne Richardson (04/22/2008)

Basically, you take a problem with your product - in this case, slow service - and redefine it as a benefit for your customers.

Dear ETR: "No rented list can pass the permission test."
by MaryEllen Tribby (04/22/2008)

"I believe ETR's response to the question about e-mail list brokers was misguided. Yes, one may rent an e-mail list. It is, however, to the best of my knowledge, a federal crime to use such a list.

Worth Quoting: Dave Barry on the Economic Stimulus Payment
by ETR (04/21/2008)

This year, taxpayers will receive an Economic Stimulus Payment. This is a very exciting new program that I will explain using the Q and A format...

Hillbama Magic
by Robert Ringer (04/19/2008)

Politicians are always cautious about raising taxes too fast, for fear of inciting the masses. After all, a revolt could result in their failure to be reelected

The Sales Letter Length Debate Rages On
by ETR (04/18/2008)

Michael Masterson tackled in his recent article, "How Long Should a Sales Letter Be?" You may have agreed with him that long copy wins - but not all of your fellow ETR readers did.

We Aren’t Watches, So We Shouldn’t Be Timing Things
by Rick Pendergraft (04/18/2008)

Many economists are finally starting to use the "recession" word to describe the U.S. economy. Almost daily, someone is calling the bottom of the market.

Get Off the Internet
by MaryEllen Tribby (04/17/2008)

If you've got an Internet business, I've got a secret to getting your business to leap forward: Get offline.

How to Turn a Penny Into $21.4 Million
by Michael Masterson (04/17/2008)

If you took a penny and doubled it every day for a month, how much would you come up with? A hundred dollars? A thousand dollars? How about a million dollars?

A Company’s Misstep Can Lead You to Profits
by Rick Pendergraft (04/16/2008)

Starbucks (SBUX) CEO Howard Schultz recently announced that the company would start offering energy drinks in its stores. He also mentioned that Starbucks would be getting into the "health and wellness business."

How to Use Video to Cash In On the Rapidly Changing World Wide Web
by Jim Daniels (04/16/2008)

The rapid growth of high-speed Internet connections has given birth to one technology in particular that you need to be focused on: Video.

Make Mine a Single
by David Cross (04/15/2008)

My friend Brian forwarded me an article espousing the benefits of "double opt-in" versus "single opt-in" for people signing up for e-mail newsletters. Single opt-in requires them to sign up. Double opt-in adds an extra step...

Don’t Trick Your Prospects: A Marketing Lesson From the Movies
by Charlie Byrne (04/15/2008)

The purpose of a great headline is to get your readers' attention. And the purpose of the remainder of your sales letter is to get your readers to buy your product or service. But if there is a disconnect between what the copy promises and what the product delivers, you're going to have dissatisfied customers who feel betrayed.

Using Automated Marketing to Profit in Today’s Real Estate Market
by Dean Graziosi (04/15/2008)

I've been investing in real estate for 20 years, and I've been able to make millions using many of those strategies to find potential deals. I've also used time-tested techniques borrowed from direct marketing.

What Do Golf and Trading Have in Common?
by Rick Pendergraft (04/14/2008)

Last week was Masters week, and I've got golf on the brain. This got me thinking about the similarities between golf - one of my favorite sports - and trading. (And, no, "They are both frustrating as hell" is not one of them.)

A Rumor I Bought Into
by Rick Pendergraft (04/12/2008)

I have cautioned you before against investing in rumors, regardless of the source. But I recently bought into one myself.

The Sad Story of Mike Tyson: A Spending Fool
by Michael Masterson (04/11/2008)

During the 20-year span of his career, Mike Tyson's income exceeded $400 million. Yet, in 2004, before his 39th birthday, this amazing moneymaker was $38 million in debt....

Proving You’re Not a Spammer
by David Cross (04/11/2008)

Spammers have made life tougher for Internet marketers. Anytime you send an e-mail to a subscriber to your e-newsletter, you have to navigate a maze of spam filters and wary readers.

Don’t Wait Until You’re Great
by David Cross (04/10/2008)

The world is packed with thousands of successful people who leapt right in. People who became great because they were willing to take a risk.

Exporters’ Spins Cover Company Sins
by Andrew Gordon (04/10/2008)

You didn't read it here first. The companies that now look the most attractive are those that can take advantage of the falling dollar...

The Worst Self-Marketing Strategy Ever Devised
by Bob Bly (04/09/2008)

Conclusion: Doing a critique OR work on spec for a potential client who has not asked for it seems, on the surface, a sensible approach to marketing your professional or technical services. But it is not.
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